Tag: Preeti Gupta

Singapore – BMW Group Asia has announced the return of Preeti Gupta to the position of corporate affairs director, based in Singapore. Gupta is currently the director of sales channel and network development and has been in this role since June 2023.

During her previous role, Preeti and her team implemented the ‘Retail.Next’ concept across 19 dealerships and service centers in the BMW Group Asia region. She collaborated closely with the team in Indonesia to drive expansion efforts and support future growth for both the BMW and MINI networks. 

Additionally, she led her team through the business’s digital transformation. During this time, Preeti also served as the organisation’s sustainability lead, spearheading CSR initiatives, conveying ESG messages to key stakeholders, and overseeing the Polaris Award initiative for BMW Group Asia Dealer Partners.

Preeti joined BMW Group Asia in April 2016 as corporate affairs director. Before joining the organisation, she worked with various communications agencies in Singapore, India, and the United States, providing strategic consultancy to global B2B and B2C clients across diverse industries, including technology, logistics, and automotive.

Meanwhile, Lars Nielsen will assume interim responsibility for the sales channel and network development team until Preeti’s successor is announced.

Nielsen, currently serving as the managing director of BMW Group Asia, said, “2024 was a surprisingly successful year for both BMW and MINI across the Group Asia region, despite ongoing market challenges. However, we’re acutely aware that the automotive industry in our region will continue to evolve at a fast pace in 2025 and will bring with it new challenges. Whether it be new retail formats, market entrants, or the ever-changing media landscape, we need to address these head on.”

He added, “We firmly believe our corporate affairs strategy is essential to ensuring we keep a finger on the pulse of the market and stay one step ahead. Preeti brings with her a successful 7-year tenure of leading our Corporate Affairs team and nearly two years of experience working closely with our Dealer Partners across the region to develop and improve our sales channels and retail network. We are confident she is best placed to take us through this next phase as we relook at who our industry stakeholders are in this new environment, rethink what we want to communicate and to which audiences, and determine how best to deliver these messages to our growing target audience.”

Singapore – BMW Group Asia has announced a number of management changes that will help in the company’s next chapter of expansion in the region. They include Lee Hwee Siong as head of business development in Vietnam; Preeti Gupta as sales channel and network development director; Kidd Yam as the corporate affairs director; and Daren Ching as the director of marketing for MINI Asia.

Lars Nielsen, managing director at BMW Group Asia, said, “In 2022, BMW appointed a second dealer in Singapore and began local production in Vietnam to support growing demand in the respective markets.” 

He also added, “We also increased sales volume at an unprecedented rate in Indonesia, emphasizing the need to rethink business processes, ensure higher business efficiencies, and provide increased attention on local development and growth. In order to best support these business developments, we have made the bold decision to rotate roles and responsibilities within the existing management team effective July 1, 2023.”

Siong, who has been with BMW Group Asia since 1992, will relocate to Vietnam as part of his new role. Since 1992, he has been an integral part of BMW Group Asia, demonstrating a wealth of expertise in sales, aftersales, and, more recently, dealer development.

Meanwhile, Gupta, who joined BMW Group Asia in 2016, has cultivated a profound comprehension of the BMW Group Asia business, its clientele, and their interactions with its brands. 

Yam first began his journey with BMW Malaysia in 2010 and has since held various positions in product, sales, and marketing. In 2018, he moved to Singapore and took on his current role as Head of MINI Asia. 

Lastly, Ching has been with the firm since 2005 and has experience in Sales and Marketing, having worked in numerous regional markets such as Malaysia, Indonesia, and Singapore. 

The four management transitions are a clear indication of the inseparable connection between business development and people development in BMW’s Asia operations.

”Just as our business evolves and grows, our people must do the same. This is an opportunity for everyone to step out of their comfort zone, challenge themselves, and bring fresh perspectives to their roles and the business. Every organization needs this from time to time in order to stay one step ahead. I look forward to the great things to come from this team and the entire management team at BMW Group Asia,” Nielsen concluded.