Tag: Porsche

Shanghai, China, — Porsche, the German automobile manufacturer specializing in sports cars, has announced the appointment of Michael Kirsch, current CEO of Porsche Japan, as the new president and CEO of Porsche China, Hongkong and Macao effective on June 1, 2022.

Kirsch holds extensive leadership experience in the automotive manufacturing industry. He has held the position of CEO of Porsche Japan since 2019. Prior to that, he previously held the same position at Porsche Korea for three years. Between 2012 and 2016, he gained a detailed insight into Porsche China in his role as chief operating officer. His other notable employments were holding senior management positions at BMW and at an international hotel chain.

Detlev von Platen, member of the executive board responsible for sales and marketing at Porsche AG, commented, “In his various roles, Michael Kirsch has contributed to successfully develop Porsche in Asia and he is the ideal choice as CEO of Porsche China – one of our most important markets worldwide. Michael has been very successful, especially when dealing with customer satisfaction and service quality. I am confident that he will set further strong impulses with plenty of valuable initiatives for the Chinese market and will continue to increase the impact of our brand there.”

Kirsch takes over following the departure of Jens Puttfarcken, who is moving to Audi AG to take on the role of head of sales for Europe. Puttfarcken held the president and CEO positions for Porsche China, Hongkong and Macao since 2018.

“Jens Puttfarcken has excellently positioned our brand in China and successfully expanded both the customer base and the dealer network. He has been leading a dedicated and strong team in China which keeps Porsche always connected and engaged in this dynamic market. We thank him for his great commitment and wish him all the best for his new responsibilities,” Platen said.

During the tenure of Puttfarcken, China continued to be Porsche’s largest single market since 2015. The market is strategically important to the brand with its size, great dynamics and innovation strength. Under the previous leadership of Puttfarcken, Porsche continuously expanded its business footprint and invested in terms of electrification, innovation and digitalization. In addition, Porsche Digital China was founded in 2019 and spun off at the beginning of 2021. Moreover, the foundation stone was laid for the establishment of a research and development satellite location in Shanghai, which is due to open in 2022.

Singapore – Global luxury car brand Porsche has just released its latest film that both celebrates the brand’s 20 years of existence in the Asia-Pacific market, and a tribute to those that keep on chasing their dreams towards reality.

Directed by Singaporean filmmaker Roslee Yusof, the story follows the journey of two childhood friends pursuing their passions that are at odds with typical notions of ‘success’. Along the way, the protagonists face pressure from convention, fear of failure and personal challenges – but in the end, rise above and achieve fulfilment on their own terms. 

Said film echoes the words from founder Perry Porscho, who states that ‘In the beginning, I looked around and could not find quite the car I dreamed of, so I decided to build it myself’, hence the brand goes by the tagline of ‘Driven by Dreams’. Furthermore, the company translates this ‘chasing dreams’ theme in a regional context. 

Speaking about the campaign, Yannick Ott, marketing director at Porsche Asia Pacific, said that the film celebrates the dreams that drive all of us, the spirit of staying true to oneself, while venturing forward in a world where expectations of gender, culture and success can pull one in many different directions.

“We have seen exceptional growth in this part of the world; inspired by the creative force of a youthful population and their personal aspirations, we expect that this region will enjoy one of the most exciting prospects for the years ahead. Against this backdrop, want to reinforce the message that the future is in the hands of those who follow their dreams,” Ott stated.

In relation to the ad release, Porsche also announced last week a long-term partnership with non-profit organization United Women Singapore (UWS), supporting their Girls2Pioneers program. Said program reaches out to girls from underserved communities, aged 10-16, to encourage them to pursue their passions in higher education and careers, thus paving the way for a more gender-equal society.

Hanoi, Vietnam – Global automotive brand Porsche has launched its newest retail concept, Porsche Studio, an open concept store, in Hanoi, Vietnam aimed at bringing contemporary ‘taste’ to its brand.

Veering away from the proverbial physical exhibits of the cars, the newly launched Porsche Studio exercised an innovation strategy in showcasing the brand’s products, adding art exhibitions and installations by local artists inside the store. The new concept store will also feature a configuration table – for individuals wishing to work through the list of vehicle options themselves, which can be used as a projection surface for viewing a configured vehicle in augmented reality. 

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One of the interior feature of Porsche Studio in Hanoi, Vietnam

Furthermore, the studio will also be used as an event space. The Porsche Destination Charging, a global charging network with AC-charging points installed at exclusive lifestyle locations, is also set to become part of the facility.

“The new Porsche Studio concept offers an easy way to immerse yourself in the Porsche brand. With these attractive touchpoints, visitors experience what Porsche is all about in relaxing and inviting surroundings. Within the next months and years, we will roll-out the thinking behind this concept across all our retail locations,” said Deniz Keskin, head of brand management and partnerships at Porsche.

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The Porsche Studio branch in Taiwan

The Hanoi branch of the Porsche Studio was initially based on the recent launch of the same studio in Tainan City, Taiwan which featured the same ‘boutique-like’ experience Porsche Studio aims to portray to its customers. It is part of the automotive brand’s ‘Future Retail Strategy’, which aims to provide “hospitality and inspiration.” The stores have also been strategically located in city centres to be within convenient reach of customers and new target groups.