Jakarta, Indonesia – Tech giant Microsoft and Indonesian e-commerce platform Bukalapak have announced a new strategic partnership to reshape the e-commerce scene in the country.

Within the parameters of the partnership, Microsoft will invest for Bukalapak, while the local e-commerce platform will make sure it will use Microsoft Azure as its preferred cloud platform. Furthermore, the recently-forged partnership would also mean solving the digital gap in the country and training Bukalapak merchants and employees for much-needed digital skills in the e-commerce scene.

The partnership agreement, attended by Haris-Izmee, President Director of Microsoft Indonesia (center) and Rachmat Kaimuddin, CEO of Bukalapak (right). The agreeement is witnessed virtually also by Jean-Philippe Courtois, Executive Vice President and President, Microsoft Global Sales, Marketing and Operations (background left). (Photo Courtesy of Microsoft News)

“This partnership signals a deep collaboration with Microsoft on an array of technology projects that will transform the technology-driven commerce solutions and operations solution and operations in Indonesia,” said Rachmat Kaimuddin, CEO of Bukalapak

Haris Izmee, President Director of Microsoft Indonesia also commented, “Through this partnership, merchants and consumers will have more efficient and reliable buying and selling experiences, which in turn, creates business resilience and helps accelerate growth in the Indonesian digital economy.”

The recent partnership is in line with Bukalapak’s mission of broadening Indonesia’s awareness of the digital world by providing services such as financial services, payment options, and credit services.

Kuala Lumpur – Malaysia-based integrated cloud platform Enginemailer, which focuses on email marketing services has been appointed by government-owned Malaysia Digital Economy Corporation (MDEC) to support its efforts in digitizing SMEs.

The support will mainly be given via the company’s flagship service, email marketing.

MDEC was established by the Malaysian government to propel Malaysia’s digital economy, which it refers to as the ecosystem of public and private sectors who produce, adopt and innovate digital technologies in the name of socio-economic productivity.

Enginemailer offers database management, email marketing, and transactional email services. It has unified features which deliver customer engagement across the entire email marketing and automation spectrum; combining drag-and-drop interfaces, advanced data analytics, and a complete set of integrations APIs.  

Companies who will engage in Enginemailer’s services will be provided with tools to bring their brand messaging into customers’ inboxes through efficient email campaigns.

“Enginemailer is proud to be appointed as an approved  TSP specializing in end-to-end email marketing service for SMEs looking to reach their target audience more effectively,” said CEO and founder Jeffri Shahul Hamid. 

Malaysia announced during its Budget 2020 that its Digitalization Grant will allow SMEs to apply for a 50% matching grant, or a cap of RM 5,000 to adopt any three of the five key digitalization areas delivered by approved Technology Service Providers (TSP). 

Jeffri cites Statista study that global email users in 2019 are estimated to reach 4.3 billion by 2023, a 400 million increase from 2019.