Tag: PivotRoots

India – PivotRoots, a Havas company, has been named the digital agency for Bindu Jeera Fizz, a beverage brand in South India, to enhance its digital presence and accelerate nationwide expansion.

With India’s beverage market expected to grow significantly by 2025, Bindu is preparing to expand its reach. The partnership will focus on strengthening Bindu’s digital presence and consumer engagement as it broadens its footprint in the category.

Under this mandate, a multi-platform digital strategy will enhance Bindu’s presence in the Jeera beverage market, emphasising its authentic taste and digestive benefits. To support its national expansion, Bindu will adopt a culturally relevant, digital-first approach to connect with consumers across diverse regions.

Megha Shankar, director – marketing at Bindu Jeera Fizz, shared, “Bindu has been a beloved name in South India for years, celebrated for its rich legacy and authentic taste. As a proud Make in India brand, we are now set to expand nationwide, introducing Jeera Fizz to a wider audience while staying true to our roots. Our focus is on bridging tradition with innovation to make the brand relevant for today’s Gen Z and millennial consumers.”

“With this partnership, we aim to create engaging narratives that drive strong consumer connections and establish Bindu as the go-to choice for Jeera beverages across India,” Shankar added. 

PivotRoots’ strategy will focus on reinforcing Bindu’s identity as a well-established Jeera Fizz brand by highlighting its taste, quality, and heritage. The approach includes leveraging content-driven brand awareness through digital assets and interactive formats to improve recall and engagement.

Additionally, the strategy aims to expand market reach by increasing visibility across emerging digital platforms and encouraging product trials in new distribution channels.

Hetal Khalsa, co-founder & CCO at PivotRoots, commented, “We are excited to collaborate with Bindu and bring its legacy to a larger audience through strategic storytelling and digital innovation. Our goal is to reshape perceptions, deepen consumer engagement, and position Bindu not just as a beverage but as an essential part of everyday moments across India.”

India – Prime Video has teamed up with PivotRoots, a digital agency under Havas Media Network India, to launch an immersive campaign for the latest season of ‘The Rings of Power,’ inviting audiences to experience the magic of Middle-Earth.

For this campaign, PivotRoots has collaborated with MakeMyTrip and Truecaller to craft immersive experiences that seamlessly blend real-world and digital elements through innovations and media integrations.

PivotRoots and Truecaller have launched an innovative post-call experience that presents users with an interactive banner featuring the three main characters of the show after each call. Clicking on these banners activates a transparent, animated cinemagraph of the selected character, filling the screen with immersive Middle-Earth visuals and soundscapes. 

The experience concludes with a smooth in-app trailer cutdown, allowing users to click through to Prime Video’s page to sign up and explore the new season.

Vanita Uppal Rathore, senior director of global ad sales at Truecaller, said, “At Truecaller Ads, we’re driven by a commitment to push boundaries and create innovative ad formats. PivotRoots has consistently inspired us to deliver impactful solutions, and we’re thrilled to have partnered with them once again for this global trailer launch. The result speaks for itself—a visually captivating solution that meets global standards and seamlessly aligns with Prime Video’s creative strategy.”

Meanwhile, PivotRoots’ collaboration with MakeMyTrip aims to transport audiences into the world of ‘The Rings of Power’ by offering travel experiences inspired by the series. When users open the MakeMyTrip app, they are greeted with a banner promoting The Rings of Power Holiday Packages, directing them to a branded hub featuring mystical visuals and five exclusive travel packages. Each package is inspired by the series’ iconic characters and breathtaking settings, giving fans a unique opportunity to experience the magic of Middle-Earth firsthand.

Raj Rishi Singh, chief marketing officer and chief business officer for corporate at MakeMyTrip, said, “We are delighted to bring the magical world of Middle-Earth to life through our cutting-edge ad-tech capabilities. At MakeMyTrip, we pride ourselves on leading the way in travel innovation and curating unique experiences. This initiative seamlessly blends the reel with the real, turning cinematic stories into unforgettable adventures. By offering fans immersive travel inspired by The Rings of Power, we continue to push the boundaries of what’s possible.”

Commenting on the campaign, Jinit Shah, AVP for media & partnerships at PivotRoots—a Havas Company, shared, “Our collaboration with MakeMyTrip and Truecaller for the launch of The Rings of Power allowed us to blend the magic of storytelling with innovative digital engagement, offering fans a seamless journey from screen to reality. We’re thrilled to have played a role in bringing Middle-Earth closer to the audience.”