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Tag: Philippines

DDB MNL new creative directors 2026
DDB MNL names Lowell San Jose, Miel Soneja as new creative directors
Posted on March 23, 2026
by Lyene Marie Darang
Manila, Philippines – DDB MNL has appointed Lowell San Jose and Miel Soneja as creative directors, expanding its creative leadership team. The pair will oversee campaigns for clients including Gatorade, Sting Energy Drink, Lipton Iced Tea, Isuzu, PLDT Home, RCBC, and Aboitiz Power. Both San Jose and...
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LRMC KasakaySayan 2026
LRMC teaches history through ‘LRT-1 KasakaySayan’, integrates voice-over historical trivia into daily commutes
Posted on March 19, 2026
by Lyene Marie Darang
Manila, Philippines – Private operator Light Rail Manila Corporation (LRMC) has launched ‘LRT-1 KasakaySayan’, a project aimed at incorporating Philippine history and culture into the daily commute of passengers on the LRT-1 line. The initiative builds on the LRT-1’s designation as a “Heritage Line”,...
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Filipino Prosumers report by Havas Ortega 2026
Filipino ‘prosumers’ now view prioritising health as coping with daily pressures: report
Posted on March 18, 2026
by Lyene Marie Darang
Manila, Philippines — For many Filipino consumers who actively shape their own health and lifestyle choices, taking care of oneself is increasingly viewed not merely as a way to live longer or appear better, but as a means to cope with daily pressures and uncertainty. This insight emerges from the latest...
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IHG Manila returns
IHG reintroduces InterContinental brand to Manila with new BGC hotel deal
Posted on March 18, 2026
by Sharona Nicole Semilla
Manila, Philippines – IHG Hotels & Resorts is bringing back one of its most recognisable luxury brands to the Philippines, signing a new InterContinental Manila slated to open in 2032. The 212-room property will mark the return of the InterContinental flag to the capital after more than 15 years,...
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JFC, Atome PH partnership 2026
Atome Philippines seals partnership with Jollibee to expand payment options
Posted on March 18, 2026
by Lyene Marie Darang
Manila, Philippines — Atome Philippines, part of Southeast Asia’s digital financial services platform Atome, has entered a year-long partnership with Jollibee Foods Corporation to enable the use and acceptance of the Atome Card across more than 1,300 Jollibee stores nationwide. The collaboration aims...
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Second edition of ‘NEXT Awards Philippines’ unveils initial jury lineup to honour PH marketing’s newest forerunners
Second edition of ‘NEXT Awards Philippines’ unveils initial jury lineup to honour PH marketing’s newest forerunners
Posted on March 18, 2026
by Teddy Cambosa
This year’s jury, composed of the Philippines' most distinguished marketing professionals, will leverage their deep expertise to evaluate entries across a wide range of categories.
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Nissin becomes majority partner in URC noodle venture 2026
Nissin becomes majority partner in URC noodle venture to boost market impact
Posted on March 16, 2026
by Lyene Marie Darang
Manila, Philippines – Universal Robina Corporation (URC) is selling a 21% stake in its instant noodle joint venture, Nissin Universal Robina Corporation (NURC), to Nissin Foods Asia Co., Ltd. (NFA). Once completed, NFA will hold a 70% majority stake, leaving URC with 30%. The deal, approved by URC’s...
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Café Mary Grace x SG
Café Mary Grace brings its beloved bakes to Singapore with first global outlet
Posted on March 16, 2026
by Sharona Nicole Semilla
Singapore – Philippine bakery and café brand Café Mary Grace has opened its first international outlet in Singapore, marking a milestone for the 30-year-old brand known for its classic Filipino pastries. Located along Tanjong Pagar at 52 Tras Street, the 28-seater café began welcoming customers on 13...
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Megamall to open global, first-in-PH brands 2026
SM Megamall ushers in ‘new era’ with wave of global brands from Hong Kong, Japan, and South Korea
Posted on March 16, 2026
by Lyene Marie Darang
Manila, Philippines – SM Megamall, one of SM Prime Holdings’ largest supermalls, announced the opening of various global brands from Hong Kong, Seoul, Tokyo, and more this year. According to Manila Bulletin’s latest report, the openings mark SM Megamall’s ‘new era,’ blending food, fashion, and global...
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HIP, Intersections group Preferred Alliance 2026
Hakuhodo International Philippines, Intersections Group form partnership to deliver integrated marketing and communications solutions
Posted on March 13, 2026
by Lyene Marie Darang
Manila, Philippines – Hakuhodo International Philippines Inc. (HIP) and Intersections Group have announced the formation of a Preferred Alliance in the Philippines, aimed at providing clients with more integrated and insight-driven marketing and communications solutions. Through this partnership, HIP...
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