Tag: Philippines
The Smart Move: How First Standard Finance is rewriting the narrative around debt in the Philippines
For over three decades, First Standard Finance Corporation has built a reputation grounded in trust and reliability. But in an increasingly competitive and digital-first landscape, legacy alone was no longer enough to stand out. Despite its long-standing presence, the company faced a critical challenge:...
Manila, Philippines — Innity Philippines has been appointed the exclusive reseller for advertising solutions of motorcycle ride-hailing platform Angkas, in a partnership aimed at expanding integrated advertising opportunities across the Angkas ecosystem. The agreement will see Innity Philippines manage...
Manila, Philippines – AIA Philippines has launched an artificial intelligence (AI)-powered training platform aimed at enhancing the communication and advisory skills of its agency force, known as ‘AIA Life Planners’, as part of its wider digital transformation efforts. The new platform, called “AI Roleplay”,...
Manila, Philippines – Pre-need DeathCare company St. Peter Life Plan, Inc. is encouraging Filipinos to consider advance family planning as part of this year’s Mother’s Day celebrations, positioning preparedness and long-term security as meaningful expressions of care for mothers and families. In a statement,...
Manila, Philippines – NutriAsia has released a new Mother’s Day video campaign highlighting the role of mothers and maternal figures in Filipino households through food and shared family traditions. The campaign, titled “A Mother’s Love”, focuses on the emotional connection associated with home-cooked...
![[Appointment] Anuroopa Pereira x Redhill MD](https://marketech-apac.com/wp-content/uploads/2026/05/Appointment-Anuroopa-Pereira-x-Redhill-MD.jpg)
Singapore – Redhill has appointed Anuroopa Pereira as Managing Director of its Singapore business, handing her oversight of operations across Singapore, Vietnam, and the Philippines. Based in Singapore, Pereira will lead business growth, client advisory, stakeholder engagement, profitability, and talent...
The conversation examined how brands can maintain consistent messaging while navigating fragmented channels and highlighted the placements, creative formats, and micro-moments that are driving meaningful reach and conversion in 2026.
Manila, Philippines – Jollibee has been ranked as the largest chicken quick-service restaurant (QSR) chain in Southeast Asia by value sales, according to Euromonitor International’s Consumer Foodservice 2026 study. The ranking was based on 2025 value sales and placed Jollibee at the top of the region’s...
Manila, Philippines – Comparison is often called the thief of joy, but in the world of Philippine advertising, it’s currently the king of engagement. A new wave of trendjacking has effectively flipped the script on generational divides, erasing the typical “us vs. them” friction and replacing...
Manila, Philippines – McDonald’s Philippines has launched a new Mother’s Day campaign film titled “My Many Mothers”, highlighting the role of extended family members and communities in child-rearing across Filipino households. The campaign centres on the idea that motherhood is often shared among...
![[Campaign] L'Oreal Sustainability](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-LOreal-Sustainability.webp)