Tag: Philippines
![[Case Study] One Lourdes Inquiry Center](https://marketech-apac.com/wp-content/uploads/2026/04/Case-Study-One-Lourdes-Inquiry-Center.jpg)
In a healthcare environment where patient frustration often arises from inefficient communication, Our Lady of Lourdes Hospital set out to centralise access, enhance patient navigation, and improve overall service delivery. When the One Lourdes Inquiry Center launched in July 2024 in partnership with...
For more than 15 years, Emirosco “Michael” Sena has played a central role in shaping the brand and marketing evolution of Cebuana Lhuillier, one of the Philippines’ most recognised financial services brands under PJ Lhuillier Group of Companies. Now serving as First Vice President (FVP) and Chief Marketing...
Manila, Philippines – After six years of leading as Home Credit Philippines’ Chief Marketing Officer, veteran marketer and media professional Sheila Paul has officially announced her exit from the company. In a LinkedIn post, Sheila penned, “It’s hard to fully capture what this chapter has meant. When...
Manila, Philippines — Lennon Group has appointed Emmy-nominated filmmaker and producer Quark Henares as its Chief of Content & Storytelling, as the creative studio strengthens its leadership team and expands its focus on narrative-driven work. In his new role at Lennon Group, Henares will oversee...
Manila, Philippines – The Presidential Communications Office (PCO) and the Department of Information and Communications Technology (DICT) have called on technology company Meta to act against the spread of what they described as “false, misleading, and panic-inducing” content on its platforms. In a joint...
There isn’t a fixed number of communication styles and theories in existence, but a common premise is that it starts with either the purpose or the sender, depending on which lecture one attended. Hence, CIMB Bank Philippines’ newly appointed Head of Marketing Communications, Nikki Constantino, argues...
Manila, Philippines – Creative agency GIGIL showcased an AI-powered coffee installation that adjusted brews based on users’ eye bags at a technology and business conference in the Philippines, as part of an activation designed to highlight its innovation capabilities. Through its tech and innovation...
Manila, Philippines – Samgyupsalamat Unlimited K-BBQ is marking its 13th year in the Philippines with its first major national campaign, celebrating its role in popularising the unlimited Korean BBQ format in the country. Partnering with GIGIL, the film expresses gratitude to customers for their continued...
![[Featured Image] AI Visibility Forum 2026](https://marketech-apac.com/wp-content/uploads/2026/04/Featured-Image-AI-Visibility-Forum-2026.png)
Manila, Philippines – The marketing and advertising landscape has moved firmly past the debate of whether artificial intelligence (AI) is a necessity. Today, the industry is no longer asking whether it should adopt AI, but how to master it. This evolution was the focus of the recent ‘AI Visibility:...
Manila, Philippines – Modern Media Group Inc. (MMGI), a media subsidiary of AGC Power Holdings Corp. (AGC PHC), has announced the conclusion of the Nylon Manila franchise within its portfolio, marking a shift in its broader media strategy towards a more integrated, multi-platform approach. The company...
