Tag: Philippines
Manila, Philippines – Comparison is often called the thief of joy, but in the world of Philippine advertising, it’s currently the king of engagement. A new wave of trendjacking has effectively flipped the script on generational divides, erasing the typical “us vs. them” friction and replacing...
Manila, Philippines – McDonald’s Philippines has launched a new Mother’s Day campaign film titled “My Many Mothers”, highlighting the role of extended family members and communities in child-rearing across Filipino households. The campaign centres on the idea that motherhood is often shared among...
Manila, Philippines – The Bureau of Internal Revenue (BIR) has issued new rules requiring individuals and businesses engaged in online commercial activities to display a BIR Registration Seal Badge across their digital platforms, as part of efforts to strengthen tax compliance and consumer trust in...
Manila, Philippines – Robinsons Land Corporation (RLC) has made history as the first property developer in the Philippines to complete the due diligence guidelines set by Singapore’s Council for Estate Agencies (CEA), As reported by The Philippine Star, the strategic partnership with ERA Singapore,...
From the growing demand for responsive and dependable support to the challenge of delivering frictionless service without compromising quality, the conversation highlighted how brands must balance efficiency with genuine care.
Manila, Philippines – Robinsons Retail Holdings Inc. has announced the appointments of Angela “Aja” Totanes as Chief Marketing Officer and Azaleah Amina Rillo as Chief Data Officer as part of its efforts to strengthen its marketing and data capabilities. Effective 1 May 2026, both will report directly...
Manila, Philippines – Grab Philippines has allocated PHP. 350m (USD $5.6m) under its Bayanihan (Communal Unity) Fuel Crisis Support Programme to mitigate the impact of rising fuel prices on driver and delivery partners, as transport and logistics costs continue to climb. The initiative combines a range...
Manila, Philippines – Mobile Legends: Bang Bang and Jollibee have announced a collaboration that links gaming and dining experiences in the Philippines, marking the first partnership between the two brands. The initiative begins with the release of a Jollibee-themed in-game Battle Emote, designed to...
Manila, Philippines – The marketing playbook for 2026 isn’t just being updated; it is being rewritten. In an era defined by rapid AI evolution, strict data privacy, and a demand for hyper-personalisation, the gap between brands that adapt and those that fade is widening. To stay ahead, the conversation...
Manila, Philippines – McCann Philippines has announced the promotion of Mitzie Lim-Nacianceno to Chief Executive Officer and Bambi Reyes to Chief Operating Officer, effective 1 May. The appointments were confirmed by McCann Philippines Chairman Raul Castro, who said the leadership transition reflects...
