Manila, Philippines – When you think of Valentine’s Day, most people think of sweet couples and their dates. But Philippine telco Globe had a different idea: for their newest campaign, they put the spotlight on pet friends, furry or otherwise, with special treats that they can enjoy with their humans.
The campaign, called ‘#MayFurEverWithGlobe’, invites customers to create tribute posts for their pets on social media and help spread feel-good messages about pet love. In addition, the social media campaign gives customers a chance to win 2,000 Globe or TM Rewards points that may be converted into Lazada or Shopee credits to purchase pet supplies. Prizes also include a love offering to the animal welfare organisation Philippine Animal Welfare Society (PAWS) on behalf of their pets to help look after stray dogs and cats.
Yoly Crisanto, chief sustainability officer and SVP for corporate communications at Globe, said, “Our pets are a source of simple joys, and they have shown us pure love amid the stressful times of the pandemic. Through this campaign, we hope to remind people that they are not alone in their fight against stress and anxiety. They have sources of love around them, such as the unconditional love that pets provide.”
The campaign has been supported by local artists and celebrities such as Kiray Celis and Arianne Bautista, celebrity athlete and volleyball icon Aby Maraño, Myx VJ Ai Dela Cruz, YouTuber, and singer Claudine Co, among others.
Said campaign is part of the telco’s ‘#AtinAngSimpleJoys’ campaign, which promotes purposeful everyday hobbies that have been found to help alleviate stress and anxiety, common symptoms of mental health distress. ‘#AtinAngSimpleJoys’ also gave rise to last year’s viral challenge #PlantHappinessPH, which focused on the positive mental health effects of taking care of plants.
“As a company that genuinely cares for the well-being of its customers, Globe continues to introduce programs that encourage people to find simple joys in life. It believes that positive and meaningful relationships with people, plants, and animals can play a crucial role in maintaining a healthy mental state,” the company said in a press statement.