Jakarta, Indonesia – PT. Bank Commonwealth (PTBC) in Indonesia, the subsidiary of Commonwealth Bank of Australia, has partnered with lifestyle marketing platform Perx Technologies, to further drive its customer growth and engagement through digitalization.
The partnership comes after the recent launch of PTBC’s new mobile banking app, CommBank Mobile, which was designed to help its users better manage their finances and achieve their goals through features such as an easy-to-use expense tracking function and goal saver product.
Through the partnership, PTBC will be leveraging Perx Technologies’ lifestyle marketing platform to deliver personalized and gamified engagements that reward customers for specific actions and interactions. Perx Technologies will also enable PTBC to run multiple reward campaigns that appeal to their customers and efficiently meet business objectives.
“The Perx platform was purpose-built for large enterprises, investing in mobile-led and data-driven approaches. The primary driver has been to creatively connect with customers and drive change in customer behavior through dynamic last-mile engagements while boosting revenue and improving customer experience through instant gratification. This has been a key differentiator for us, and we are thrilled to support PTBC in its journey to further improve its engagement with its customers,” said Anna Gong, the founder and CEO of Perx Technologies.
Meanwhile, PT. Bank Commonwealth’s Director of Digital and Strategy Ming Chen believes that Perx Technologies will help them achieve their customer acquisition targets, and its deep domain expertise in the banking and financial services sector, and end-to-end customer data and engagement platform will be a great match for PTBC’s customer acquisition and retention needs.
“As we demonstrated in the past with our digital innovations, which has included the digital e-Kiosk, and the SmartWealth app – our award-winning wealth management mobile application, PTBC is committed to continuing its digital transformation journey. The CommBank Mobile app is the next evolution of that journey and will ensure Commonwealth Bank continues moving towards its purpose, which is to improve the financial well-being of our customers and communities,” said Chen.