Perth, Australia – Perth Airport has extended its partnership with out-of-home media company JCDecaux. The extended contract will see new and upgraded digital assets installed and programmatic trading enabled across all of Perth Airport’s digital inventory.
Under the partnership, new small- and large-format digital signage will be introduced and existing assets will be refreshed across various sites located within Perth Airport’s terminals, retail centres, and road network.
“Perth Airport and JCDecaux have been in partnership for many years. This tender win comes at a time when air travel is enjoying a strong resurgence and brands are rediscovering the benefits of reaching this valuable and highly engaged travel audience,” said Andrew Hines, chief operating officer at JCDecaux.
He also added that JCDecaux is well-placed to deliver great outcomes for Perth Airport including trading programmatically across all digital assets.
Perth Airport’s Acting CEO Kate Holsgrove also said, “Our core International and Domestic markets are recovering quickly, and we are working closely with government, tourism, and industry so we are well-positioned to continue attracting new airlines and routes. With more than 95% of visitors to Western Australia arriving by air, Perth Airport is uniquely placed to connect brands with multiple high-value segments.”
The renewed contract will be effective in August this year.
Previously, JCDecaux has also partnered with foodpanda in Hong Kong for its pandamart campaign.