Kuala Lumpur, Malaysia – Marketing transformation agency GrowthOps Asia has strategically elevated its creative and performance teams with key appointments and promotions. 

Chee Heng Look is promoted to associate creative director, while Sann Dee Ng is promoted to creative group head, and Thomas Chiew and Belinda Hon join as new creative group heads.

Moreover, Gillian Lim and Nicole Wong are promoted to senior account executive roles, with new hires include Nailul Aini as senior account director and Nicklaus Lam as account director

Lastly, Aiman Musbri is now head of paid media, Brandon Yap is programmatic media lead, with Namrata Kadam and Himanshu Patel advancing to associate director and manager of the SEO team, respectively.

Adzam Bahrin, regional creative director at GrowthOps, said, “These promotions and key hires in the creative team signals how we’re moving forward with strong and experienced individuals who will help us deliver unforgettable work for our clients. It’s also our aim to nurture the next generation of creative leaders.”

Meanwhile, Chris Greenough, general manager of Malaysia and regional head of creative services, commented, “We have been successful at attracting talent from larger network agencies with more traditional backgrounds and integrating them into our digital-first mindset. This ensures we have the capabilities to execute large 360 campaigns while maintaining our digital-first agility and thinking.”

Shaad Hamid, regional head of performance and general manager of Singapore, commented, “As we expand our team and services, our focus remains on aligning our structure with the unique strengths and expertise that our people bring to the table. By prioritising technology, talent development, and team dynamics, we ensure that our growth not only reflects our evolving capabilities but also positions us to consistently exceed client expectations across all digital media channels.”

Together, these strengthened teams underscore the company’s commitment to delivering exceptional marketing and technology solutions and solidify its position as an industry leader. By strengthening these core capabilities, GrowthOps Asia aims to drive even greater success for its clients.

Manila, Philippines – OpenMind, a bespoke team within GroupM that serves as the agency of record for Nestlé Philippines, has been awarded the FMCG giant’s total search business, which includes SEO, SEM, and e-retail search. This move effectively consolidates Nestlé Philippines’ entire media business under one agency.

Emm Ordinanza, vice president and head of media integration at Nestle Philippines, commented, “We are looking forward to our partnership with OpenMind on Nestle’s search strategy, knowing full well their commitment and capability to deliver a smooth and focused search experience while embracing a cross-channel approach that will synergically reinforce each other.”

Meanwhile, Puneet Arora, GroupM’s CEO for the Philippines, said that they are thrilled to secure Nestlé’s mandate to activate a truly integrated media strategy – founded on OpenMind’s Pervasive Performance model – that will cultivate long-term value and good growth for Nestlé Philippines’ business.

He added, “Using GroupM’s proprietary consumer and industry insights, we tailored a holistic plan and innovative approaches that will accelerate demand and drive preference. With a dedicated team working exclusively for Nestlé, we look forward to positively impacting their business in this thriving market.”