Manila, Philippines – Pepsi Philippines, in collaboration with creative agency BBDO Guerrero, has officially unveiled its new branding identity at a celebration held at the SM Mall of Asia concert grounds in Pasay City. Pepsi’s new visual identity was unveiled at Pepsi Pulse 2023, marking the first time the new logo was used outside of the United States.
While maintaining its brand heritage, the updated Pepsi logo is in line with modern fashion, appealing to young people and capturing the essence of the Gen Z community worldwide. Incorporating elements of electric blue and black pulse, the new design features a visually soda can silhouette, alluding to the dynamic energy that Pepsi promises to deliver to its younger demographic. By highlighting the regional tagline, “Mas Masarap Maiba” (It’s better to be different), Pepsi honours the distinctiveness and authenticity of its audience.
Speaking about the brand’s revamp, Ray Philip Pine, at head of marketing for PH Beverages at PepsiCo Philippines, said, “Pepsi’s identity will always transcend the times by continuously reinventing our style and consumer approach. As we celebrate a new chapter in Pepsi’s story, we ensure that all our consumers will be part of our experience as we encourage them to be bolder, authentic, and unapologetic.”
Meanwhile, Kyle Cruz-Tan, client services director at BBDO Guerrero, commented, “We are thrilled to be part of Pepsi’s new era here in the Philippines. This fresh and exciting direction gives us so much inspiration on how we can chart new creative horizons for the brand, and we are glad to be a part of this journey.”