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Platforms Featured ANZ

Google AU launches stock photo library to improve skin representation

Sydney, Australia – Tech giant Google in Australia–in collaboration with PHD, Essence, Nine and Pedestrian Group–have launched its newest campaign in the form of a stock photo library to better represent the diverse skin tones globally.

These new images, with the help of Google’s new Pixel 6 phone and its equitable camera technology, will improve representation of all skin tones across some of Australia’s biggest and most influential media channels, and will be included in Refinery29 Australia’s ‘We Are Many’ Image Collection, in partnership with Getty Images.

Aisling Finch, senior director of marketing, and diversity, equity and inclusion council chair for Google Australia and New Zealand, said, “Google’s mission is about ‘universal’ access to information, so our commitment to diversity, equity, and inclusion has been in our company DNA from the beginning. The new Google Pixel 6 and Pixel 6 Pro phones are designed around individual nuances, and specifically to better photograph diverse skin tones.”

She added, “To bring this to life, it made sense to collaborate with Nine and Pedestrian Group to equip journalists with a new image library with greater representation of Australia’s rich diversity, beautifully photographed on Pixel.”

Meanwhile, Matt Rowley, CEO of Pedestrian Group, commented, “Pedestrian Group is proud of the importance we place on the value of inclusivity and diversity. This collaboration with Google will help provide new perspectives and visually represent what our talented teams on sites like Refinery29 Australia are passionate about every day with initiatives like We Are Many.”

The story behind the images and the partnership is brought to life through print wraps, native articles, a digital immersive experience and a suite of behind the scenes videos. 

Media, marketers and designers can access and use these new images via the We are Many online collection.

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Marketing Featured ANZ

Pedestrian Group promotes Jaimee Wiggins to lead brand partnerships for New Zealand

New Zealand – Pedestrian Group, one of the largest youth-focused publishers in ANZ, has promoted Jaimee Wiggins, its senior advertising and partnerships manager, to the new position of head of partnerships for New Zealand

The appointment of Wiggins comes after Pedestrian Group inked a long-term partnership with VICE Media Group to be the exclusive publishing and commercial partner for VICE ANZ and Refinery29 ANZ, which launched on 29 July in the Australian and New Zealand markets. 

The new role will see Wiggins lead commercial endeavors for VICE and Refinery29 in New Zealand effective immediately.

Rachel Tikey, Pedestrian Group’s commercial director, says of Wiggins, “Jaimee is a top-performing commercial leader within our business and the ANZ market. She has been a key part of Pedestrian Group’s growth over the past few years – her ability to marry creativity and client objectives for each of Pedestrian Group’s brands is best in class. Jaimee is absolutely the perfect power woman to steer this new arm of our business to success and we can not wait to see what magic she conjures for Kiwi brands across VICE and Refinery29.”

VICE is an international network of digital content, while Refinery29 is a media and entertainment platform focused on young women. Pedestrian Group is also home to other content destinations PEDESTRIAN.TV, Business Insider Australia, Lifehacker Australia, and Gizmodo Australia. 

Wiggins commented, “I am delighted to be given a new challenge at Pedestrian Group and the opportunity to head up partnerships in New Zealand. Originally a Kiwi, I’m not only excited to work in a market that means so much to me, but also to be able to work with the heritage brands I grew up with and to reconnect with people I know.”

She adds, “New Zealand is consistently a challenger market and I can’t wait to work on campaigns that continue to push boundaries and leave their mark on young Kiwis across VICE and Refinery29.”