Tag: Partnerships

Australia – News Corp Australia’s digital marketing service News Xtend has struck a partnership with Singapore’s news and publishing company Singapore Press Holdings (SPH), to target the island state’s small and medium enterprise market.

The digital marketing agency provides expert advice and know-how to SMEs to market themselves digitally, and this is the first time the agency has ventured into an overseas market.

The partnership is said to last for three years and will see the Singaporean publishing group reselling the agency’s services.

Executive chairman for Newscorp Australasia Michael Miller said that partnering with like-minded companies is the space that News Xtend has been eyeing to play in.

“We’re now exporting our know-how by partnering with another media company that, like ours, has successfully transitioned to the digital landscape,” said Miller.

He added, “It’s a great acknowledgement that the investment we’ve made to grow and diversify our business is now being deployed by another media business in another region.”

Aside from its publishing business, Singapore Press Holdings houses a number of digital businesses such as marketing communication services, an SaaS platform, and a mobile job portal.

The agency will be providing to SPH’s customers services such as search engine marketing, social media advertising, and video and display advertising.

The agency will also be offering a call tracking service, which will be packaged into simple, outcome-focused solutions, designed to make easy for customers to achieve meaningful business results that they can measure.

SPH’s Deputy CEO Anthony Tan thinks the partnership is well-timed, as the country’s current digital penetration is at almost 90%.

“SPH is excited to provide businesses with an affordable and convenient digital marketing solution to help them achieve their desired results. With this new partnership, we are well-positioned to support SMBs by bridging the gap in the solutions available in our domestic market,” said Tan.

Meanwhile, Emma Fawcett, News Corp Australia’s managing director for commercial product and platforms shared that Singapore has been an obvious choice for the expansion.

The company cites a PwC data which shows that SMEs generate almost half of Singapore’s gross domestic product and accounts for 72% of employment, where much of the sector is family-owned.

“Singapore’s explicit digital agenda places it among the region’s most digital savvy nations, which is something that extends to its small to medium business sector and is highly attractive to a business such as ours,” Fawcett said.

She added, “The fact Singapore has important synergies to Australia in terms of industries and digital habits, language and a highly supportive environment for foreign investment are wonderful extras and, of course, Singapore’s status as a critical commercial hub for the entire region is an added bonus.”

News Xtend’s parent company Newscorp Australia owns a portfolio of both national and regional newspapers, and a number of magazine brands. It is also a majority shareholder of merged entities Foxtel and FOX SPORTS Australia.

Hong Kong — Pricerite Group Limited and HKBN Group announced today a long-term corporate strategic and business partnership to leverage their respective marketing and technological excellence to deliver enhanced value for both companies and their customers. In the next 5 years, HKBN Enterprise Solutions will provide premier telecom service to Pricerite Group for strengthening the development of its New Retail service, while Pricerite Group will extend its exciting offerings to over 1 million HKBN customers.

This strategic partnership allows the broad customer base of the two companies to enjoy a great number of premium offers, thereby achieving a win-win situation. Starting from today, customers who register designated HKBN home broadband or mobile plans via online can earn up to HK$400 in Pricerite cash coupons by using a designated promotional code. 

Dr. Bankee Kwan, Chairman of Pricerite Group (pictured left) said, “Pricerite Group is determined to keep a firm foothold in Hong Kong and serve the Hong Kong community. Despite challenges ahead, we are dedicated to developing the home furnishing market in Hong Kong. Under current adversity, Pricerite Group has joined hands with the industry, together we have stimulated creativity and strived to provide quality while competitive services to our customers. We will continue to seek further collaborations with HKBN in all aspects, especially on technology, with the aim of a win-win situation in the long run.”

HKBN Co-Owner and Executive Vice-chairman William Yeung (pictured right) said, “This win-win collaboration with Pricerite Group demonstrates the high flexibility of HKBN’s Barter & Bundle program, which co-creates long-term value with our enterprise customers. Looking ahead, we will continue to step up collaborations with different companies to bring more benefits for both residential and enterprise customers while accelerating business growth.”

Singapore – GrabFood has officially launched on ShopBack, enabling 1.5 million ShopBack users in Singapore to enjoy cashback on their GrabFood orders. Users can now save a little extra when they are placing a food delivery order from their favorite F&B outlets, including McDonalds, Playmade, and Din Tai Fung. 

To access these rewards, users have to first launch the ShopBack app, then type in “GrabFood” in the search bar or click on “GrabFood” under the New Stores on ShopBack section. This will redirect the user from the ShopBack app to the GrabFood app, allowing for the cashback to be tracked. The user should have the latest version of Grab installed.

The pandemic has resulted in many preferring to consume their meals from the safety of home, and this partnership will help to facilitate the shift in consumer behavior from restaurant dine-in to pick up, takeaway, and delivery.

Joel Leong, Co-founder of ShopBack. 

“We are thrilled to add GrabFood to our growing line-up of merchants. The pandemic has resulted in many preferring to consume their meals from the safety of home, and this partnership will help to facilitate the shift in consumer behavior from restaurant dine-in to pick up, takeaway, and delivery. We have also received many requests from our users to on-board GrabFood, and today, we are happy to be able to make this a reality and bring even more cashback options for our users,” said Joel Leong, Co-founder of ShopBack. 

A recent report by Facebook and Bain & Company found that there has been a shift to value-for-money purchasing across Southeast Asia as conservatism sets in, as 57% of survey respondents cited ‘value’ among their top-three purchasing considerations. This is more pronounced in Singapore, where around 70% cite ‘value’ as a top consideration.

“Singaporeans are passionate about food and appreciate the convenience. Also, true to our kiasu (fear of losing) nature, we never want to miss out on a good deal and we are constantly seeking out value. As such, this partnership with GrabFood has all the right ingredients for success,” added Leong.

“As one of the leading digital lifestyle apps in Singapore, we are always finding new ways to create more value for our customers with every dollar they spend on our products and services. We are therefore pleased to be able to launch GrabFood on ShopBack. At a time when consumers increasingly seek out apps and platforms that empower their digital lifestyles, we are confident that this partnership can serve their evolving needs,” said Gillian Ang, Head of Marketing for Grab Singapore.