Singapore – Global web recommendation platform Outbrain has rolled out its new Native Advertising Header Bidding solution, designed to help media partners boost their monetization strategy by enabling Outbrain to serve ads on any ad placement.
The solution allows the Outbrain advertising engine to programmatically bid into display and video ad units to serve Outbrain Native Ads. This move is designed to help Outbrain media partners maximize revenue from traditional ad units while creating more opportunities for Outbrain advertisers to show their ads and engage customers with Outbrain native ads.
Outbrain enters the header bidding space by leveraging its deep integration with media partners which provides unique visibility into contextual performance and behavioral interest signals, enabling bidding efficiency. The result is a more personalized and relevant ad experience for the consumer and maximum performance for marketers.
Speaking about the solutions launch, Eytan Galai, chief revenue officer at Outbrain, said that they remain committed to innovate and help media partners in the open web fund content creation. He also added that with ‘Native Header Bidding’, their goal is to help their partners maximize revenues while delivering a better advertising experience to consumers.
“Native Header Bidding unlocks new revenue potential by creating more advertising opportunities for Outbrain while increasing yield on traditional display and video ad placements,” Galai said.
Meanwhile, Ayal Steiner, VP for advertising at Outbrain, commented, “The expected result is that users will experience more relevant ads served through native ad experiences that are much more user friendly, and Outbrain advertisers will benefit from more ad inventory which creates new opportunities to engage potential customers on the open web.”
Outbrain now begins a global roll out of Native Header Bidding with strategic media partners.
Sydney, Australia – Global web recommendation platform, Outbrain, has acquired video intelligence AG (vi), the Swiss-based contextual video technology platform, to strengthen its video offering for media owners and advertisers.
vi’s contextual and machine learning technology enables media owners to enhance user engagement and monetization by adding relevant video content to articles. It also provides advertisers with video ad inventory that drives awareness and user engagement.
Yaron Galai, Outbrain’s co-Founder and co-CEO, said the combination will allow Outbrain to deepen its partnership with media owners, providing mid- and top-of-article video solutions.
“It will also expand our addressable market, introducing high-quality in-stream video inventory to support our brand advertisers. We see significant synergies between our companies and we are very excited to welcome the incredibly talented and experienced vi team to Outbrain,” said Galai.
Kai Henniges, the co-Founder and CEO of vi, believes that their years of video expertise and unique offering for publishers and CTV providers are a perfect addition to Outbrain’s market position and premium global media owner partnerships.
“Together we will accelerate our mission to inspire, inform and entertain users by putting video in context. We believe we have found a great match between our companies’ cultures and we share the same vision of the future of media,” said Henniges.
According to Outbrain, the acquisition of vi is worth the purchase price of approximately US$55m, funded by US$46.75 million of balance sheet cash and 412,500 Outbrain shares. The transaction is expected to close in the first quarter of 2022 and is expected to be accretive in the first year.
Singapore – Global web recommendation platform, Outbrain, has appointed Shouneel Charles, former executive vice president and business head digital at Time Group’s television division Times Network, to assume the position of managing director for its India arm
Charles brings more than 20 years of digital and media expertise, setting up large digital ecosystems, digital news publishing models, and profitable internet, as well as mobile-based businesses.
Aside from his previous role at Times Network, he worked as the chief revenue officer and chief sales and marketing officer at news media company NDTV, as well as the national sales head of Yahoo India, and as director at HBO & Warner Brothers India.
In his new role, Charles will be responsible for driving Outbrain’s revenue, business strategy, and digital growth.
Commenting on his appointment, Charles said that he will bring his skills to bear in the native advertising and digital ad tech spaces.
“Outbrain India is primed for rapid growth and I am privileged to now be a part of it. I hope to not only see business increase but also to be instrumental in the next phase of growth for Outbrain across India,” said Charles.
Andrew Burke, Outbrain’s managing director for APAC and growth markets, said, “We’re sure that with his impressive background in this region, he will help us continue to provide the best service across the open web.”
For this month of August, we see a compelling lineup of top stories in MARKETECH APAC all coming from the area of technology and platforms. As usual, top stories from brands serve as proof of the changing consumer behavior in APAC amid the unprecedented wave of digitization.
For one, a Hong Kong startup is responding to the beat of social commerce in Asia where purchasing through social messaging is growing more mature. With a platform that simplifies customer communications for brands across social messaging apps, the SaaS company sees its presence expanding to Singapore and Malaysia.
Another one is mobile gaming in Indonesia. Indonesia is fast earning its name as the market with the strongest mobile engagement in the Asia region, and a report that entered the list presents insights that turn gaming patterns on their head.
Two global adtech platforms have also inducted leaders into new positions of COO, managing director, and into a role helming partner development in order to bolster their presence in APAC. Meanwhile, a recommendation platform for the open web has also unveiled its string of eight new hires for the ANZ, SEA, and APAC region.
Take a look at the top stories this August. Rankings were based on Google Analytics from the period of 16 July to 15 August.
SeekFlow, the Hong Kong-born SaaS start-up that provides an all-in-one social messaging platform for businesses, is expanding to Singapore and Malaysia. SleekFlow streamlines customer communications in social messaging apps such as WhatsApp, Facebook Messenger, and WeChat through a single platform.
Speaking to MARKETECH APAC, Henson Tsai, the founder and CEO of SleekFlow, shared that the company has always been eyeing to make Singapore its regional hub. Aside from Singapore being the headquarters of many brands and companies, the SleekFlow team also found that there are more people familiar with the SEA market in the country compared to those in Hong Kong, making it the “sensible move.”
Tsai also shared that Indonesia is a target market, where SleekFlow found that 80% of people buy on smartphones with only the remaining 20% buying on desktop.
“If you actually compare Asia with Europe or America, you realize for example, in China, that kind of behavior [which is] buying through social commerce is kind of very mature…clicking through products and paying through chat is a very mature behavior. If you look at Southeast Asia, people actually purchase more often on mobile,” said Tsai.
Eveyone has that kind of experience right where they buy something and want to talk to someone first. I think these kinds of feelings make you feel more privileged, you feel more [ advantageous] over your peers because you have someone to talk to.
Following its acquisition of video ad platform SpotX, global sell-side platform Magnite elevates its leadership to realize the combined capabilities of the two platforms.
New leaders include Gavin Buxton, who has been appointed managing director for Asia at Magnite Asia, and Yogesh Sehgal, who will assume the role of head of partner development at Magnite APAC.
Gavin Buxton, previously the managing director for Asia at SpotX, will be holding the same position for Magnite Asia, while Yogesh Sehgal, Magnite’s former regional manager for the region, has been promoted to the role of head of partner development.
Speaking to Juliette Stead, Magnite’s senior vice president and head of JAPAC, in an exclusive interview, she shared that through this fusion, Magnite will be able to solve the needs of publishers more holistically and ensure that they continue to deliver the services and the tech that everybody has already expected from both sides
Magnite and SpotX have been doing so incredibly well for such a long time, and we want to bring that together, and make sure that we’re not just 1 plus 1 equals 2. The way we see it, we’re better together, and to provide even more for the publishers and buyers in the market.
Juliette Stead, SVP and Head, JAPAC, Magnite
Stead also emphasizes the concept of scale that the newly combined capabilities bring about.
“All of these publishers across all of these platforms provide the buy-side with a scalable alternative to walled gardens, that’s also really brand-safe, and that has a targeting and addressable functionality.”
Global adtech Silverpush, known for its AI-powered contextual video technology, has targeted bolstering its global senior leadership by promoting its current chief revenue officer Kartik Mehta to the new role of chief operating officer.
Silverpush, which currently has presence in the Asia-Pacific (APAC) markets of the Philippines, Malaysia, Indonesia, Vietnam, Japan, and Thailand; targets to penetrate further into the contextual video advertising and moment marketing space.
Speaking to MARKETECH APAC, Mehta shares that in his role, he will be driving the company’s vision that they have set for themselves, adding that they are also pushing their ‘3.0 Agenda’ or a strategy simply called as ‘Pi’, which stands for partnerships and investment which then leads to acquisitions.
“Essentially, all of what we do is going to revolve around these key things. You know, the digital media industry is growing, and we firmly believe that we need to be true to our vision on what we have set for ourselves, and to be considered as leaders among most-respected companies in the contextual advertising space,” he said.
Part of what Mehta also shared during the exclusive interview surrounds the question of ‘how could we invest in technologies?’, adding that they pose the aforementioned question in a bid to help companies in the region, such as in APAC, who have geographical advantage in their market.
Ever since we started in the adtech space and the privilege we had over the past nine years, we said that everything we’re doing doesn’t rely on any kind of personal identifiers. The technology, which is available today, are eventually what we have progressed hereon, is all very privacy-compliant.
Kartik Mehta, COO, Silverpush
He added, “In terms of APAC perspective, the region today contributes about 65% of the overall company revenue, which means APAC becomes very, very important market for Silverpush in terms of expansion, in terms of what we have to do in our strategy, and within APAC, certain key markets like Southeast Asia and India are going to play a pivotal role in terms of our entire growth strategy.”
In its efforts to bolster the company’s growth and presence in the Asia-Pacific (APAC) market, global recommendation platform Outbrain has signed in eight new hires to serve the diverse needs of clients across said regional market.
Outbrain operates under the premise of generating revenue for online publishers by displaying feeds of content and ads, or boxes of links to pages within a website, that lead to third-party content.
The new hires are led by the new director of sales for SEA, Jovary Jose. He is accompanied then by Nathan Jackson, head of sales APAC at Outbrain; Chermaine Koh, senior account manager at Outbrain; Calista Teo, sales manager for SEA at Outbrain; Daniel Littlepage, director of business operations for APAC; Greg Wood, head of Engage ANZ; Krishan Lal, sales manager for ANZ; Alanna Green, senior account manager for Engage ANZ; and Ana Carolina Garcia, account manager for ANZ.
Speaking to MARKETECH APAC about the latest hires, Jovary states that the company has a strong business growth in the region, noting the latest hires significantly showing a 50% growth of the company’s presence in APAC, focusing more on sales and recommendation teams across the region to support the Outbrain team.
Personally, I’m happy to be involved in Outbrain and growing the APAC team. Coming from a publishing background, I’m thrilled to support quality content and connect advertisers and brands. Again, I love the fact that Outbrain supports publishers, and being from the publisher side for the last decade, the idea of continuing support of publishers like Singapore Press Holdings (SPH) and MediaCorp really appealed to me.
Jovary Jose, Director of Sales, Outbrain
Jose also shared in the same exclusive interview that Outbrain is working on a new hire to work with premium publisher partnerships across the APAC region.
“We are excited to continue innovating and building the best native advertising products for publishers and marketers for many more years to come,” he concluded.
With pandemic restrictions largely disrupting normal human activities, it is no wonder that there has been an exponential rise of modern trends and practices among affected markets, including the prevalence of mobile gaming across a wider demographic.
It is no surprise that our top story for this month concerns the ‘powerhouse’ figure of the Indonesian market when it comes to mobile gaming activity and consumption.
In the latest report released by marketing cloud company InMobi, they have found that aside from the new 46% of respondents saying it is their first time venturing into the mobile gaming space, data also shows that 80% of Indonesian respondents say that they commit to playing mobile games at least once or several times in a day, in which interestingly, the 35-44-year-old bracket showing up as the age demographic with the highest commitment.
In an exclusive interview with MARKETECH APAC, Rishi Bedi, general manager and vice president of Southeast Asia, Japan, and Korea at InMobi notes that mobile gaming has seen a steadfast growth in the region from the one and a half years, adding that Southeast Asia alone has 215 million mobile gaming users, and in Indonesia alone, there has been ‘double the growth’ of mobile gaming users in the particular market.
If we look at the analysis of the data, one that we see is the behavioral patterns of the time of usage of the mobile games, which are very different from what it used to be earlier, now consumers are spending more time through the day, [even] as early as 6 AM. Second is that we have seen a shift in demographics, one per se is that the perception of mobile gamers is young men below 25 years of age, but that’s not the case. We see about 60% to 80% of these [mobile gaming] consumers are above 25 years of age.
Rishi Bedi, GM, VP, SEA, Japan, and Korea, InMobi
When asked for advice for marketers looking to tap into this huge online market of online users, he says that one should first leverage the scale and reach of mobile gaming in the target market, noting the transition of their market.
“There is a huge amount of segmentation possible in mobile gaming, there is diversity [where] you could target the right audience and the desired demographics. There are mobile offerings and a range of other elements that you can leverage that are very unique to mobile gaming, featuring elements like interactivity and augmented reality,” Bedi said.
Watch our exclusive interviews with the brands themselves on the latest episode of MARKETECH APAC Reports, now live on our YouTube channel.
This is in collaboration with Malaysia-based media company The Full Frontal.
New York, USA – Recommendation platform Outbrain welcomes Kate Taneyhill Jhaveri to the company’s board of directors lineup, effective immediately. This follows after the platform had recently bolstered its hires and leaders in the Asia-Pacific.
Jhaveri currently serves as the executive vice president and chief marketing officer of the United States’ National Basketball Association (NBA), where she brings more than 25 years of marketing and technology expertise to the new role.
Appointed by the NBA last 2019, Jhaveri leads global marketing, research and analytics and is responsible for driving revenue, commerce and brand growth for the NBA, NBA G League and NBA 2K League around the world.
She had also spent more than two decades working at the intersection of technology, digital media, e-commerce and entertainment. Prior leadership roles include chief marketing officer at Twitch.tv; head of consumer marketing at Twitter; head of brand marketing at Facebook and global marketing positions at Microsoft.
Speaking about her appointment, she stated that she is thrilled to join the board of directors at Outbrain and support the company’s growth and role as a leading recommendation platform of the open web.
“The importance of establishing trust with consumers is at an all-time high for advertisers and media owners. As they navigate the open web, Outbrain is well-positioned to help with quality and brand safety being top of mind for both the company and its partners alike. I could not be more thrilled to join the board at such an exciting time,” Jhaveri stated.
Meanwhile, Yaron Galai, co-founder and co-CEO at Outbrain, commented of Jhaveri’s appointment, “We are delighted to have Kate join our board of directors as we embark on our journey as a public company. We know that she will be a phenomenal addition and complement the wealth of knowledge of the existing board members.”
David Kostman, co-CEO at Outbrain, also commented, “Kate’s marketing and advertising background, and decades of experience handling successful roles in top technology and media companies, will provide us with insights to help us as we grow our direct to consumer and brand offerings.”
Singapore – Outbrain, the recommendation platform for the open web, has announced a new string of hires across their Asia-Pacific market, following the company’s preparation for its initial public offering (IPO) on the New York Stock Exchange on 23 July.
The new hires are led by the new director of sales for SEA, Jovary Jose, who will spearhead key partnerships across the APAC region and continue driving business growth and development across the Outbrain account.
Jovary joins from Singapore Press Holdings where he was head of partnerships, and has a strong background across business development and securing key partnerships across the SEA publishing industry.
He will report to Nathan Jackson, head of sales APAC at Outbrain, overseeing key relationship management and business operations to enhance Outbrain’s position across the SEA market.
Joining him are new senior hires namely Chermaine Koh, who joins as senior account manager from Criteo, and sales manager for SEA Calista Teo, who was previously with Changi Airport Group. They will both be responsible for the growth of client portfolios in addition to sales support across the region.
In addition to the new senior hires group, new director of business operations for APAC Daniel Littlepage will be responsible for overseeing operations and directing platform strategy. He has a rich background in media and marketing, previously video platform 90 Seconds in ANZ and most recently as vice president of growth and operations of proptech startup Inspace.
Other Outbrain new hires include Greg Wood, head of Engage ANZ; Krishan Lal, sales manager for ANZ; Alanna Green, senior account manager for Engage ANZ; and Ana Carolina Garcia, account manager for ANZ. Engage is one of the services from Outbrain, which offers customizable and flexible solutions that power websites in the world. Said technology supports business needs and content types across a broad range of site categories and sizes, delivering engagement, pageviews, and revenue.
“With this skilled group in place across SEA, Outbrain will be able to further and foster our relationships with key advertisers, as well as supporting our growing list of publisher partners in achieving their goals.
“The wealth of experience the team brings from the media and advertising sectors also means we’re well placed to continue Outbrain’s commitment to improve the quality of content through our new partnerships, as we roll out our new Quality Rating initiative and create a better user experience and improved result,” Jackson said.
Speaking about his appointment, Jose said, “I’m excited to be involved with Outbrain and our burgeoning team. Coming from a publishing background, I am thrilled to be able to support quality content and connect advertisers to these premium audiences. I look forward to building on both new and existing Outbrain partnerships and nurturing the team here in SEA.”
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