Jakarta, Indonesia – Digital Telco Indosat Ooredoo in Indonesia has partnered with Out There Media (OTM), the mobile advertising and data monetization firm, to adopt its proprietary mobile engagement technology platform, Mobucks. The telco will be leveraging OTM’s network of brands and brand agencies to strengthen its digital advertising strategy.

With OTM’s Mobucks technology, Indosat Ooredoo aims to bring subscribers targeted and interactive messaging campaigns from its chosen brand and agency partners. Mobucks will be leveraging Indosat Ooredoo’s analytics and understanding of the market, allowing its platform to combine precise targeting and personalization with reach, enabling ‘micro-targeting at scale’ for its future brand clients for better engagement, response, and conversion, as well as ROI. 

Ritesh Kumar Singh, Indosat Ooredoo’s chief commercial officer, said that they are looking forward to delivering interactive mobile advertising campaigns that go beyond the reach of traditional advertising channels available today. 

“This is an exciting time for Indosat Ooredoo, and we look forward to announcing our initial campaigns in due course,” said Singh.

Michael Jahotsen, Out There Media’s sales director for Indonesia, commented that brands today are always looking at new ways to engage with their customers, while at the same time, operators want to keep offering relevant products and offer to their subscribers from brands they love.

“We’re looking forward to launching some exciting campaigns with Indosat Ooredoo’s brand partners to demonstrate just how transformative and powerful Mobucks can be for the operator and brand world,” said Jahotsen.

Indosat Ooredoo has also joined the humanitarian initiative led by Out There Impact, OTM’s impact division committed to using the power of mobile technology for the greater good.

Together with several other global mobile operators, Indosat Ooredoo will take part in an educational mobile campaign launched by Out There Impact on behalf of the World Health Organization, to help contain the ongoing spread of COVID-19. The campaign is being distributed to more than 300 million global citizens via OTM’s global network of mobile operators.