Tag: Optimizely

Sydney, Australia – Digital experience platform Optimizely has announced the launch of Optimizely One, its new operating system for marketing practitioners built on their previously established platform.

Composed of Optimizely’s integrated capabilities built on a modern SaaS, Optimizely One offers a highly composable architecture, giving teams the flexibility to choose what they need in their marketing ecosystem.

Optimizely One is enriched through a single, unified workflow accelerated by AI, making it simple for marketers to create, manage, deliver, and optimise content all in one place. Secure and scalable, Optimizely One provides teams with the future-proof stack they need to create and optimise digital experiences for their customers.

With the new operating system, users can design entire web experiences with a low/no-code interface, benefit from automatic upgrades, aggregate, manage, and deliver content efficiently, from any source, and apply pre-built templates and customer data to create engaging experiences via an all-new, user-friendly editor. 

Optimizely One also aims to connect teams through a unified workflow based on a single integrated platform that allows you to log in once and seamlessly navigate across all Optimizely applications. New capabilities include experiment collaboration through a purpose built tool, and an omnichannel authoring feature. 

Taking an ecosystem approach, Optimizely One embeds their own Opal AI with their newly announced solution partner, Writer, helping teams work faster and make better decisions through business-focused language learning models (LLMs) to create enhanced AI-generated content that includes specific industry knowledge.

Alex Atzberger, CEO of Optimizely, said, “Optimizely One provides exactly what marketers need to orchestrate their content, monetize experiences and experiment across all touchpoints – all enriched through smart workflows and accelerated by AI. The time is now for companies to seize the opportunity to reinvent how marketing, product and growth teams work together to create content-driven digital experiences.”

Meanwhile, Rupali Jain, chief product officer at Optimizely, commented, “Optimizely One is a shared operating system that gives teams unprecedented levels of transparency, flexibility and simplicity to manage their entire marketing lifecycle. With the guidance of Opal and the power of experimentation data, every part of the lifecycle is rooted in science.”

New York, USA – Optimizely, the digital experience platform (DXP) provider, has recently named seasoned product leader Rupali Jain as its chief product officer. Jain will lend her deep technical expertise to further empower fast and confident innovation in marketing. 

Prior to joining Optimizely, Jain held product leadership roles at a number of SaaS software companies, including PowerBI at Microsoft and Qualtrics. In the new role, she will be helping advance pragmatic, growth-driving applications of AI and machine learning to help marketers take control of their workflows, experiment at scale, and deliver digital experiences that would meet and exceed customer expectations. 

“Optimizely has an incredible portfolio of best-in-class solutions, and we needed a product leader who has the experience to scale market-leading SaaS platforms. We found that leader in Rupali,” said Alex Atzberger, CEO of Optimizely. “With Rupali’s history of championing user needs and prioritizing innovation that creates tangible customer value, we’re confident that she will play a vital role in our mission to redefine how marketing and product teams work together to create and optimize digital experiences.” 

According to the company, Jain’s arrival follows a strong first quarter for the global DXP provider. Optimizely was recognized as a Leader in Gartner® Magic Quadrant™ for Digital Experience Platforms for the fourth consecutive year. Gartner also positioned Optimizely in the Leaders Quadrant for the sixth year in a row in the Gartner® Magic Quadrant™ for Content Marketing Platforms for its ability to execute and completeness of vision. 

Jain joins recent executive hires Shafqat Islam and Sebastiaan de Jong, who were named chief marketing officer and chief sales officer, respectively. 

“Marketers are contending with a very fragmented software landscape today, as the margin of error continues to narrow,” said Jain. “What drew me to Optimizely was the depth of its insight into how marketers work and the solutions they need to radically improve their day-to-day. I couldn’t be more excited to join a team that understands these unique challenges and is dedicated to keeping customers’ needs as the primary motivation for all we do.”

Singapore —  Digital experience platform Optimizely has entered into a strategic partnership with cloud services provider Google Cloud. In addition to Optimizely moving its market-leading experimentation solutions to the cloud platform, the multi-year agreement signifies a commitment by the two companies to co-innovate digital offerings and develop digital-first marketing solutions to market.

Through the new partnership, customers can benefit from working with Optimizely’s content experimentation for enterprise companies and Google Cloud’s secure infrastructure and capabilities in AI, ML and analytics. In addition, Google Cloud and Optimizely will also coordinate a joint go-to-market and sales execution strategy to seamlessly deliver experimentation solutions to customers around the world.

A notable part of the multi-year agreement of the two companies is their intent to collaborate closely on co-innovation, developing new and expanded digital offerings that bring the best experience possible to new and existing customers. As marketing continues to evolve, success depends on the data-driven decision-making and optimised customer experiences that Optimizely’s end-to-end, scalable experimentation solutions will deliver on Google Cloud.

Alex Atzberger, CEO of Optimizely, said that he couldn’t think of two tech companies that are more relevant for the data-driven growth marketer than Google Cloud and Optimizely.

“We share the same philosophy on leveraging data, AI and experimentation to replace guesswork with certainty. By entering into this strategic partnership with Google Cloud, we’re empowering marketers to unlock their digital potential, create exceptional customer experiences and deliver strong business outcomes all on a trusted, secure platform. It’s a true win-win-win situation for Optimizely, Google Cloud and the marketing industry overall,” Atzberger said.

Optimizely’s Web Experimentation and Full Stack Experimentation allow marketers to take the guesswork out of delivering personalised, meaningful engagements. Optimizely will continue to enhance its in-class experiences for its customers as they move to Google Cloud.

Rob Enslin, president at Google Cloud, commented, “Through this partnership, Google Cloud infrastructure will underpin Optimizely’s fast-growing and widely-adopted customer experience platform. It’s critical that businesses deliver exceptional products and services to consumers, and this partnership will enhance their ability to do so, driven by the Optimizely platform, data and Google Cloud’s capabilities in AI and ML.”

Singapore – Fashion e-retailer ZALORA has tapped digital experience platform company Optimizely to improve the user experience of their platform for their consumers in Southeast Asia. The agreement between ZALORA and Optimizely, signed in December 2021, will cover most ASEAN countries including Singapore, Malaysia, Indonesia, Philippines, Brunei, Hong Kong and Taiwan. 

Through the partnership, ZALORA will be using Optimizely’s Experimentation Platform which facilitates targeted and personalised Web A/B testing that delivers results to enable businesses to make informed product decisions.

According to Liam Hutchinson, group director of product at ZALORA, they want to scale and democratise experimentation, enabling their entire team to explore and trial new ideas. He also added that with their mission to become a fashion and lifestyle super app for Southeast Asia, they need to deliver a more customer-centric experience, to which Optimizely’s platform will be a key enabler of.

“With Optimizely’s technology, we will be more impact-focused and empowered to make better product decisions on behalf of our customers thanks to experimentation and clearer impact measurement. Optimizely’s experimentation platform enables our teams to sharpen their decision-making skills, generate more quantitative insights at scale, and deliver a delightful customer experience,” Hutchinson said.

Meanwhile, Alex Atzberger, CEO at Optimizely, commented that with their dedicated teams throughout the region to offer a high level of expertise and support to all of their customers there, it is great to see notable brands such as ZALORA wanting to work with them.

“This is definitely a boost to our expansion efforts in the region and a recognition of Optimizely’s exceptional Experimentation Platform that can empower businesses in the region to make informed product decisions with accurate customer analysis. We will continue to establish our footprint in Southeast Asia and support businesses with our cutting-edge solution,” he said.

Hutchinson also added that with their partnership with Optimizely, they are further cementing their position as a regional fashion and lifestyle e-commerce leader to deliver more relevant, dynamic and personalised shopping experiences for their customers.

“We want to expand our ecosystem to provide other value-adding services with more content and engagement with new product portfolios and features. Personalisation and segmentation will continue to be our priorities with loyalty and customer retention as key focus areas. Optimizely will be a part of this exciting journey in measuring our success and helping us to drive an exceptional user journey in the region in the present and the near future,” Hutchinson concluded.

Singapore – Digital experience platform (DXP) provider, Optimizely, has announced that it is launching an integrated version of its B2B Commerce Cloud and Content Cloud products. The integration allows the two products to be easily implemented together, aiming to help brands to reach audiences with more sophisticated content strategies and work more effectively across large teams of marketers.

The integration makes use of the B2B Commerce Cloud as a headless commerce API to make B2B data and capabilities available within the Content Cloud. Optimizely’s B2B customers will be able to use the Content Cloud to manage all the pages, templates, content, and assets of their site. The firm also said that the new integration will bring an out-of-the-box and combined site search engine which searches products in the B2B Commerce catalog while searching content in the Content Cloud and then combining the results. 

Furthermore, firms will be able to manage their product catalog in B2B Commerce but have all the products available for use in the Content Cloud. The integration will also enable brands to build and manage multi-sites in the Content Cloud while leveraging the shared data for customers, products, and orders in the B2B Commerce Cloud. 

“Optimizely Content Cloud has a long history of providing marketers with extensive tools for content publication and creation of exceptional digital experiences. With the integration of B2B Commerce Cloud, businesses can extend these tools to B2B customers, enabling the delivery of optimal digital experiences across audiences,” said Justin Anovick, chief product officer of Optimizely.

To help customers get the most from the combined products, Optimizely said it will be releasing a B2B-specific sample site that includes numerous Content Cloud templates and blocks that can be used to accelerate customers’ build time. Customers can use the provided assets or reference them as examples before customizing their own. The sample site will address the time-to-market metric that many B2B customers find critical when selecting their technology vendors

Additionally, Optimizely has named a preferred implementation partner for the B2B Commerce Cloud – Content Cloud integration in Nishtech Inc. According to Optimizely, Nishtech has first-hand experience with the new integration and can be contracted to guide customers and their agencies through setting up and utilizing the new integration.

Just this December, Optimizely has entered into an agreement to acquire Welcome, a marketing platform that carries capabilities in content marketing platforms (CMP), marketing resource management (MRM), and digital asset management (DAM) in a single solution.

Singapore – Digital experience platform (DXP) provider Optimizely has entered into an agreement to acquire Welcome, a marketing platform that carries capabilities in content marketing platforms (CMP), marketing resource management (MRM), and digital asset management (DAM) in a single solution. The combined company will empower marketing teams of brands across the globe to drive real business value through better customer experiences.

Through the combined services of the company, clients can now grow their end-to-end marketing lifecycle from concept to execution, gain control and transparency to manage content, and grow revenue by scaling adoption of in-class optimization.

Alex Atzberger, CEO at Optimizely, said, “We believe a world-class customer experience starts with an outstanding marketer experience. By combining Welcome’s campaign planning, content production, and asset management capabilities with Optimizely’s existing breadth of digital experience solutions, we empower marketers to rapidly launch campaigns and control the optimization of every digital touchpoint which results in growth for the business.”

Following Optimizely’s acquisition of customer data platform Zaius earlier this year, the addition of Welcome further solidifies Optimizely’s mission to empower digital teams to unlock their digital potential.

Meanwhile, Shafqat Islam, CEO and co-founder at Welcome, commented, “We could not be more excited to be joining the Optimizely family. We’ve made it our mission to transform the way marketers work, by delivering a purpose-built solution to orchestrate all of marketing. Now, together with Optimizely, we believe we are unifying two category-leading solutions to see that mission through.”

Until the closing of the acquisition deal, the companies will continue to operate independently. Over time, Welcome will be integrated with Optimizely’s existing stack to create a complete end-to-end portfolio to manage the full content lifecycle.

New York, USA – New York-headquartered Optimizely, a provider of digital experience platform solutions, has launched ‘Data core service’ which enhances its digital experience platform (DXP) to provide deeper analytics and unified data insights across its suite of products. 

With Data core service, Optmizely aims to provide companies a greater understanding of their customers, as well as their overall digital business performance. The new service will be available to Optimizely cloud customers by Q1 2022, and will be included at no charge, subject to 250K MAU’s usage limit, for customers who are implementing one or more of its solutions which include Content Cloud, Commerce Cloud, B2B Commerce Cloud, and Experimentation. 

Optimizely said that Data core service will serve as the ‘connective tissue’ for its users, unifying data to serve as the ‘underlying force’ across content-centric, commerce-centric, and experimentation use cases, as well as customer profiling. 

Data core service also provides common context, helping companies bring data across Optimizely into a centralized place and gain access to dashboards and analytics on how their digital business is performing. Ultimately, data core service aims to help companies deliver the right experience at the right time by providing visibility into their digital properties. 

During the company’s virtual Opticon21 event, Justin Anovick, Optimizely’s chief product officer, said that the best DXP must be adaptable and that organizations shouldn’t have to manage disparate data sets or question where the single source of data truth is when developing their tech stack. 

“With the launch of Data core service, we’re giving customers full visibility into their data without sacrificing composability,” said Anovick. 

The service launch follows the company’s unification of the Optimizely and software Episerver brand and the acquisition of customer data platform Zaius in March 2021. 

Optimizely has a global presence with offices in APAC including in Australia, Singapore, and Vietnam.