Tag: Online-to-offline

Mumbai, India – Global consumer electronics company Samsung has recently announced the inauguration of its first online-to-offline (O2O) store in India at Mumbai’s Jio World Plaza mall. This new store inauguration aims to strengthen the company’s grip in the Indian electronic market.

The store, called Samsung BKC, will showcase Samsung’s top-of-the-line premium products through unique curated experiences and real-life scenarios. Moreover, the new store will feature Samsung’s premium portfolio ranging from smartphones to televisions, refrigerators, washing machines and other products, leveraging the power of Samsung’s AI ecosystem.

According to Samsung, Samsung BKC aims to re-imagine the retail shopping experience and unlock new possibilities for their customers by bringing the best of both online and offline worlds. 

Moreover, it also noted that Samsung BKC store extends the convenience of online by offering the widest selection of products with over 1,200 choices from an online digital catalogue while also enjoying assistance by in-store staff. These products can be also delivered not just in Mumbai but anywhere in the country.

Samsung BKC is divided into eight unique lifestyle zones that showcase to customers how Samsung products, individually and as part of Samsung’s connected multi-device ecosystem (SmartThings), can offer convenience to them. These zones cater to different passion points, ranging from gaming and entertainment to art and yoga to cooking and laundry management.

JB Park, president and CEO at Samsung Southwest Asia, said, “Today’s customers, especially Gen Z and millennials, are seeking premium products and unique experiences. They want to interact with the brand and its products, touch, feel and create. This is what Samsung BKC is all about.”

He added, “We have curated never seen before experiences in eight unique zones that include all our AI experiences to excite people across segments. Here, customers will get a feel of our expansive connected devices ecosystem and our cutting edge technology. Samsung BKC will also organize ‘Learn @ Samsung’ workshops, bringing together Samsung’s innovations with people’s passions.”

Kuala Lumpur, Malaysia – eCommerce platform Youbeli has collaborated with IT mall PJ Digital Mall to adopt an online-to-offline (O2O) commerce.

The new partnership comes as Youbeli gears up for its 10.10 sale event. It has brought together 10 participating tenants from the mall onboard the Youbeli platform.

In conjunction with the 10.10 campaign, the parties have prepared surprise freebies for customers who prefer to self-pickup items from the mall. In the future, Youbeli said that it will be offering same-day delivery to any addresses within a 10km radius from the PJ Digital Mall.

Meanwhile, up until 10 October 2020, shopping vouchers and promotions will be continually announced on Youbeli’s and PJ Digital Mall’s Facebook pages. The promotions will be applicable for computers, laptops, and accessories.

This will be the second time that the platform has collaborated with a physical shopping mall, and according to Youbeli CEO Chua Khai Suan, the new partnership is part of their ongoing O2O initiative to help brick-and-mortar retailers to attract sales.

“[Instead] of competing as two different entities, we complement each other’s business model to bring the best deals for our customers,” Chua said.

Meanwhile, Jeffrey Fang, leasing manager of Digital Mall shared, “Since we started the collaborative campaign on 1 October, we saw a long queue of customers outside the mall especially last weekend.”

“At times like this, we need to ensure businesses continue to run to support the country’s economy however much we can so we can reduce the number of unemployment due to the pandemic,” Fang added.

Just recently, Youbeli has also partnered with a co-eCommerce player, Taiwan’s PChomeSEA, to integrate its products to the platform.