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Marketing Featured ANZ

One Green Bean’s initiative to empower women to take control of their career conversations

Australia – In celebration of International Women’s Day, full-service earned media agency One Green Bean have launched an initiative with Simone Gupta, CEO at One Green Bean Australia and Kat Thomas, founder and ECD at One Green Bean; which will offer a full day of 30-minute ‘coaching over a cuppa’ sessions, to help women in the comms industry have career-related conversations that really matter.

For Gupta, if they can offer women a fresh perspective on their current situation, help them have a tough conversation with confidence or just help them weigh up whether the grass might be greener, the kettle is ‘officially on’.

“Championing women is something I am extremely passionate about. In my experience, the formula for retaining women isn’t difficult; women want more job satisfaction, more meaningful work, better recognition and to be rewarded with the right pay and benefits. This is very achievable, but it’s sometimes harder for women to make it a reality, which should not be the case in 2022,” Gupta said.

Meanwhile, Thomas said that they want to use their several decades’ worth of experience – as both employers and employees – to give women insights into how to tackle the critical conversations that can push them closer to achieving their ambitions.

“The age of the ‘stick or quit conundrum’ is upon us. I put this down to a complex combination of having ambition and wanting more, but hesitating. I hold the confidence gap responsible for this. In my experience, hesitancy and self-doubt go hand in hand, feelings that disproportionately affect women. Whilst talent is on an equal footing, men are far more likely to push for higher pay, career progression and more flexibility than women do,” she said.

The new initiative is a response to new research commissioned by One Green Bean, which reveals that many female marcomms staff are grappling with the stick or quit conundrum. The majority (54%) of female employees are unsure whether their current employer is the best place for their career while almost a third (32%) do not believe their employer is invested in their career development. This uncertainty has led to half (50%) of women saying they are unsure whether they should stick with their current employer or quit.

Interested participants can reach out to Gupta and Thomas via email.

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Marketing Featured ANZ

One Green Bean announces senior leadership elevations

Sydney, Australia – Social and influencer agency One Green Bean (OGB) has announced its newest leadership promotions within the agency, with Amber Abbott being promoted to general manager, while Mary Proulx becoming head of social and influence.

In their new roles, Abbott takes responsibility for leading the agency, including managing new business and client services across all OGB offerings, and driving agency culture and employee development. Meanwhile, Proulx will lead both the social team and the influencer marketing team at OGB, known as Co-maker. Her remit will be to build on the social and influencer offering with a focus on social strategy, cultural insights, content production and paid social.

Prior to her new role, Abbott was OGB’s head of client services. She began her career as a publicist at Torstar Communications a decade ago, before spending three years in account management roles at London’s The Clear Agency.

Proulx, on the other hand, started out her career as social media director at Red Havas in 2017, and was promoted to group account director in March this year. She joined the Havas Village from her role as social media director at Isentia Strategy & Content, formerly known as King Content, after beginning her agency career in Canada in account roles at PR and communications outfit North Strategic.

Simone Gupta, CEO Havas PR Australia, said, “One Green Bean is a business with creative ideas and a unique agency culture built into its DNA, so it is fantastic to promote from within two talented people who live these values.”