Tag: ONE Esports

Singapore – Esports media company ONE Esports has shared in a press release that it is planning to launch an esports talk show by 2022, in partnership with Marriott Bonvoy, Marriott International’s travel program.

Aside from the talk show, the partnership will also see Marriott Bonvoy focusing on expanding its reach to engage esports fans in Singapore and Malaysia via local Mobile Legends: Bang Bang community tournaments.

Aside from the global hotel brand, ONE Esports has also forged a tie-up with top insurance company FWD, to sponsor its Mobile Legends Professional League Invitational 2021 in Indonesia, where the top teams across SEA will compete to be the region’s best. 

Through this, the esports media company will also feature the insurance company on its website, as well as create custom content for the brands’ flagship app, FWD Moments.

ONE Esports has been bolstering its media collaborations. The said partnerships follow the company’s recent tie-up with top online food and grocery delivery platform foodpanda, to create a new multi-part docuseries on esports called ‘Heroes of the Game’, which tackles the ‘ONE Esports Dota 2 Singapore Major’ event held in March this year.

Carlos Alimurung, ONE Esports’ CEO, noted that these partnerships will grow the esports ecosystem, and reaffirm ONE Esports’ commitment to scale esports globally with the world’s best brands. 

“We are thrilled to have these partners join us in our mission to share and celebrate the stories of esports heroes who ignite the world with strength, hope, dreams, and inspiration,” said Alimurung.

Meanwhile, Julie Purser, the VP of marketing, loyalty and partnerships at Marriott International APAC, shared, “Marriott Bonvoy has evolved from a rewards program to an immersive and inclusive travel program, and we look forward to collaborating with ONE Esports to bring our expression of good travel in both virtual and physical settings to gamers across the region.”

Singapore – ONE Esports, the esports media company, has partnered with top online food and grocery delivery platform foodpanda, to create a new multi-part docuseries on esports called ‘Heroes of the Game’, which tackles the ‘ONE Esports Dota 2 Singapore Major’ event held in March this year.

The new docuseries features exclusive never-before-seen footage, including behind-the-scenes strategies, victories, and secrets, as well as challenges that the esports heroes had to face during the tournament in the Dota 2 series. The two-part documentary follows three teams as they compete as the ONE Esports Dota 2 Singapore Major, namely Evil Geniuses, Fnatic, and OB Neon.

Moreover, the viewers will be getting a behind-the-scenes look from inside the ‘bubble’ at the Fairmont Hotel in Singapore. It includes exclusive interviews with players, coaches, and industry veterans telling the story of the highs and lows of their journey through the tournament, which had a prize pool of US$500k. 

ONE Esports said that the Singapore Major is one of two majors that enables teams to qualify for The International, which will be held in Romania in October 2021 with a prize pool of over US$40m.

Carlos Alimurung, ONE Esports’ CEO, commented that they are delighted to continue their partnership with foodpanda, and they are not only immortalizing the iconic ONE Esports Dota 2 Singapore Major in film through the docuseries but also giving viewers an inside look at what it takes to compete at the highest level of esports. 

“Ultimately, compelling storytelling is the key to opening esports up to a wider audience and enabling them to appreciate the diligence, uniqueness, and achievements of its athletes. Heroes of the Game is a perfect example of this effort to broaden the appeal of the sport,” said Alimurung.

Idan Haim, foodpanda’s vice president of growth and marketing, said, “We are thrilled to be teaming up with ONE Esports to connect with foodpanda users in the esports arena. As Asia’s largest food and grocery delivery platform, we are the go-to partner for gamers to refuel with their favorite food and snacks, delivered straight to their doorsteps.”

The docuseries has already been released on ONE Esports’ social channels including Facebook, Twitch, and YouTube, and will soon be premiering on regional broadcast channels including eGG Network, One Sports Philippines, PPTV HD36 Thailand, and Astro, as well as RTM Sports Malaysia, and Eleven Sports Taiwan.