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Platforms Featured APAC

Toyota Motor APAC renews partnerships with dentsu SG, ONE Esports for GT Cup

Singapore – Toyota Motor Asia-Pacific has renewed its partnership with dentsu Singapore and ONE Esports as part of its upcoming TOYOTA GAZOO Racing (TGR) GT Cup ASIA 2022. This marks the third instalment of said event, and will take place on October 9 this year.

The upcoming GT Cup spans across seven markets in Asia, namely Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, and South Korea, and will feature enhanced race formats before the Global Finals of the TGR GT Cup in November 2022.

Under the continued partnership, dentsu Singapore and ONE Esports will work with TMAP to run the regional sim racing competition in “Gran Turismo 7” for Playstation. This includes video content production, such as competition highlights, player interviews, among others. 

In addition, a series of articles covering the competition in localised languages will be published on ONE Esports’ website, oneesports.gg, while the competition will be broadcasted across its digital channels, including Facebook, Twitch, and YouTube.

Prema Techinamurthi, managing director at dentsu Creative Singapore said, “It’s been three incredible years of delivering such an exhilarating e-Motorsport tournament with TMAP and ONE Esports. As lead incumbent agency for TGR GT Cup ASIA, we are grateful for the opportunity to bring our gaming and esports capabilities to this expanding franchise, now known for its immersive brand experience that makes motorsports more accessible and enjoyable for its growing and passionate community of younger, digital audience.”

Meanwhile, Carlos Alimurung, CEO at ONE Esports, commented, “ONE Esports is honoured to host this iconic event for the third year, and we appreciate the partnership with TMAP over the years. We look forward to putting together yet another spectacular TGR GT Cup ASIA to grow its racing franchise. This partnership underscores our commitment to deliver a thrilling and unique esports racing experience to the growing community of passionate car enthusiasts and sim racing fans around the world.”

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Platforms Featured Southeast Asia

FWD Group appoints ONE Esports to drive gaming, esports vertical of Omne

Singapore – Insurance company FWD Group has appointed ONE Esports to drive the gaming and esports vertical of FWD’s flagship lifestyle app Omne, aiming to change the way the esports community feels about insurance.

The partnership will span across Indonesia, Japan, Thailand, and Vietnam, deepening FWD Group’s reach and engagement within the gaming and esports community in Asia.

Omne is a new mobile app by FWD Group that empowers individuals with a unique set of value propositions centred on personalised goal-based journeys to help bring the best out of them. The app is also designed to help people celebrate living and empower micro-habits for everyday success.

As part of the partnership, ONE Esports will run an integrated marketing campaign aimed at boosting awareness and promoting the download of Omne. The campaign will see collaborations with popular gaming personalities and promotional content that will be amplified through ONE Esports’ digital channels.

In addition, ONE Esports will also produce exclusive experiences and contribute gaming and esports content, such as articles and videos, to be hosted on the app. These experiences include interviews with professional esports athletes, as well as a mini content series that gets up close and personal with esports personalities.

Troy Barnes, group chief transformation officer at FWD Insurance, said, “Our flagship mobile app, Omne, reflects our vision of changing the way people feel about insurance by anticipating their lifestyle needs. Asia’s increasingly digital and mobile population is one of the fastest growing regions in terms of esports audiences – a clear sign that esports is pushing into the mainstream. We’re excited by the possibilities to scale up our partnership with ONE Esports and build brand affinity with the passionate esports community in Asia.”

Meanwhile, Carlos Alimurung, CEO at ONE Esports, commented, “ONE Esports and FWD launched a successful partnership last year, and we are thrilled to expand the scope this year. Working with them on their Omne app avails more opportunities for us to create better fan experiences and grow the esports ecosystem across Asia.”

He added, “It is great to see FWD, an internationally renowned brand, doubling down on its focus and investments in esports, and we are honoured to be the platform of choice for their efforts to deepen engagement with the community.”

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Platforms Featured APAC

Marriott Bonvoy ties with ONE Esports to launch new variety talk show series, ‘Gamer’s Paradise’

Singapore – Marriott Bonvoy, Marriott International’s award-winning travel program and marketplace, has partnered with ONE Esports, an esports media subsidiary of ONE Championship (ONE), to launch ‘Gamer’s Paradise’, a 15-episode variety talk show series. This all-new programme will feature content that celebrates the diversity of gaming and esports culture across Indonesia, Japan, Malaysia, the Philippines, South Korea, and Singapore, as well as Thailand, and Vietnam.

‘Gamer’s Paradise’ will feature the best esports athletes, gaming and influencer talent, and industry experts. Its episodes will centre on a theme, from deep dives into popular gaming titles to explorations of broad industry trends. Each episode will be broken down into five engaging segments, namely ‘The Pulse’, which features a panel of experts and gaming celebrities discussing the hottest gaming and esports topics, ‘Hero Story’ (Stories of Inspiration), an in-depth interview with Asia’s favourite esports heroes and personalities, and ‘Gamer’s Haven’ (A Day Away From The Game), a day of relaxation using Marriott’s facilities, offering esports personalities and gaming celebrities a much-needed break, as well as ‘Side Quest’, a feature on the best video game worlds in history, and lastly, ‘House Party’, where hosts and guests that appear on the episode will participate in a variety of geek-themed party games.

The programme will be hosted by popular ‘Super Host’ and emcee Eri Neeman and ONE Esports’ MikaFabs. Neeman has hosted several premiere esports events and tournaments such as the ESL One Birmingham 2019, ESL One Manila 2016, Manila Masters, and REV Major, while MikaFabs is a writer, producer, and esports host, who has hosted international tournaments for Valorant and League of Legends: Wild Rift.

Moreover, fans can also expect to catch their favourite gaming and esports talent on the series and stand to win prizes from Marriott Bonvoy by engaging with the show online. Program guests include League of Legends player Teddy from Korean esports team Kwangdong Freecs; Dota 2 personality and host Sheever; Japanese Street Fighter player Kawano; and Mobile Legends: Bang Bang players Edward and OHEB from Filipino esports team Blacklist International; amongst others.

Carlos Alimurung, CEO of ONE Esports, shared that the goals for Gamer’s Paradise are to celebrate esports, provide our audience with deep insights into the ecosystem and community, and share the stories of gaming and esports heroes who ignite the world with strength, hope, dreams, and inspiration.

“The series will highlight Marriott Bonvoy’s portfolio of properties across Asia. Marriott Bonvoy is the perfect travel program for the gaming and esports fan, whose lifestyle consists of frequent travel,” said Alimurung.

Meanwhile, Julie Purser, Marriott International’s vice president of marketing, loyalty & partnerships for APAC, commented that they have teamed up with ONE Esports on Gamer’s Paradise to bring Marriott Bonvoy’s expression of good travel in both virtual and physical settings to gamers across the region. 

“This series is rooted in travel, and we hope to showcase how the digital and gaming worlds draw inspiration, energy, and community from the transformative power of travel. There has been great synergy working alongside ONE Esports to execute this project together and we are confident Gamer’s Paradise will be a thrilling spectacle that inspires audiences,” said Purser.

‘Gamer’s Paradise’ will premiere across ONE Esports’ digital channels, including Facebook, Twitch, YouTube, and AfreecaTV, on 4 July 2022 at 8.30 PM SGT. The program will air in English every Monday, with subtitles in Bahasa Indonesia, Bahasa Melayu, Japanese, Korean, Tagalog, Thai, and Vietnamese.

In June 2022, ONE Esports has been appointed as the official media partner for League of Legends Champions Korea (LCK). The League of Legends tournament is organised by League of Legends Champions Korea Limited, a wholly-owned subsidiary of Riot Games Korea Limited.

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Platforms Featured East Asia

ONE Esports appointed as official media partner for League of Legends Champions Korea

South Korea – ONE Holdings’ esports media company ONE Esports has been appointed as the official media partner for League of Legends Champions Korea (LCK). The League of Legends tournament is organised by League of Legends Champions Korea Limited, a wholly-owned subsidiary of Riot Games Korea Limited.

The LCK Summer Split 2022, which will take place from 15 June to August 2022 in South Korea, will see 10 of the best League of Legends teams from Korea compete for a US$370,000 prize pool.

Through this appointment, ONE Esports will manage the production of localised content related to the LCK Summer Split 2022, including short-form videos and written coverage. All video content, including tournament highlights, player interviews, and fan interactions, amongst others, will be distributed across ONE Esports’ digital channels. 

Moreover, ONE Esports will also publish a series of articles covering the LCK in localised languages to be distributed exclusively on the ONE Esports website, oneesports.gg.

Carlos Alimurung, CEO of ONE Esports, said that it is motivating to work with the dedicated team at League of Legends Champions Korea Limited who are committed to delivering high-quality events and telling remarkable stories. 

“The popularity of League of Legends Champions Korea, coupled with ONE Esports’ passionate fanbase and extensive reach, will take the tournament’s phenomenal success to the global stage,” said Alimurung.

Meanwhile, Aiden Lee, secretary-general of League of Legends Champions Korea, commented that they are excited to welcome ONE Esports as their newest partner for League of Legends Champions Korea.

“Storytelling is such an important aspect in esports because it allows our audience to engage with our brand and talents in deep and meaningful ways. We are thrilled that with ONE Esports’ expertise and presence in esports, we will be able to bring LCK closer to fans around the world,” said Lee.

In April 2022, ONE Esports has also been tapped by gaming company Riot Games to be its official media partner for the upcoming League of Legends: Wild Rift Championships SEA tournament, to be held from 23 April to 8 May 2022.

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Marketing Featured Southeast Asia

ONE Esports tapped by Riot Games for upcoming League of Legends: Wild Rift tourney

Singapore – Esports championship series ONE Esports has been tapped by gaming company to be its official media partner for the upcoming League of Legends: Wild Rift Championships SEA tournament, to be held from 23 April to 8 May 2022.

As part of the partnership, ONE Esports will produce a Wild Rift esports video series titled WCS x ONE Presents: Rift Week! which comprises a five-part episode about WCS that will delight fans. This hosted series will feature tournament highlights, player interviews, fan interactions, and more. ONE Esports will also publish a series of articles covering the WCS. All editorial content will be available in English, Bahasa Indonesia, Tagalog, Thai, and Vietnamese, and published on the ONE Esports website, oneesports.gg.

James Lu, chief editor at ONE Esports, said, “There is no question that Southeast Asia is at the forefront of the mobile esports boom. According to our research, 87% of gamers in Southeast Asia regularly engage in mobile gaming. Wild Rift, which brings the League of Legends experience to mobile, is set to become one of the hottest esports titles in the region, and we are proud to be selected as official media partner for the WCS. We look forward to deepening our relationship with one of the most renowned game developers in the world, and we hope that fans enjoy what we have in store for them.”

The WCS spans across competitive leagues in Asia Pacific, namely Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, and Vietnam. The four winning teams of the pan-regional WCS Finals will represent Asia Pacific in the Wild Rift Icons Global Championship taking place in Europe this summer, where participating teams will compete for a US$200k prize pool.

Meanwhile, Jem Loh, head of communications and channels for APAC at Riot Games, commented, “The WCS tournament this year has been characterized by some truly outstanding performances by local talent from around the Southeast Asia region. As the very best 11 teams come together to compete at the WCS Finals, we are thrilled to work with ONE Esports to bring specially curated WCS content to our passionate Southeast Asian fans. We look forward to bringing more meaningful ways for our fans to engage with the tournament and hope they enjoy the WCS x ONE Presents: Rift Week.”

ONE Esports has been ramping partnerships recently, including being tapped by Electronic Arts for the upcoming EACC 2022, as well as partnerships with brands such as HSBC, Samsung, and Marriott Bonvoy.

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Marketing Featured Southeast Asia

Good Game Asia, Yup.gg’s new reality TV show to air this June on WarnerTV

Singapore – A new game show is set to stir the masses and will be bridging the gap between gaming and regular television. Launched by Yup.gg, Good Game Asia will feature a star-studded line-up of gaming talent competing for over $200,000 in cash and prizes. The show is helmed by Asia’s Got Talent alum Jonathan Glazier as director and executive producer.

Good Game Asia will be supported by their official media partner ONE Esports and shall be hosted by Singaporean music artist Sezairi and his wife, Syaza Tan. In regard to the feature music, the show will tap their official music partner – independent record label Monstercat. The reality TV show will be set in the luxury hotel Fairmont Singapore.

Raiford Cockfield, CEO of Yup.gg, shared, that gaming is universal and appeals to a broad majority, and yupp.gg wants to show it off while providing gamers with a five-star experience in Fairmont Singapore, the brand’s first luxury hotel in Asia.

He added, “We launched GOOD GAME ASIA to give more opportunities to creators in Asia to become gaming entertainment legends. Our partnerships with ONE Esports and MONSTERCAT will scale and amplify the reach of our show and expose fans with unparalleled access to this first-of-its-kind gaming reality-TV series concept.”

Stephen Dowler, head of Monstercat APAC, commented, “Good Game Asia is right in line with our mission to empower creators around the world. Monstercat has proudly led the charge in making high-quality music available to streamers and gamers alike, allowing them to enhance their content while doing what they love. We are thrilled to be official partners of Good Game Asia, alongside ONE Esports, and look forward to supporting the next generation of talent in Asia.”

Simultaneously, Carlos Alimurung, CEO of ONE Esports, said, “We are excited to be appointed Media Partner for Yup.gg’s newest reality-TV show, Good Game Asia. Our large and loyal fanbase at ONE Esports enjoys how we curate the best gaming and esports content in the world. The show will feature an impressive line-up of celebrities and gaming personalities, who will engage viewers looking for the most compelling content in gaming and esports. We look forward to sharing Good Game Asia with the world.”

Through the partnership, ONE Esports will work with media partners to broadcast the show on their channels weekly while also uploading episodic highlights of the show across its own social media channels and publishing content on oneesports.gg.

Good Game Asia will air in English on WarnerTV with Korean, Traditional/Simplified Chinese, Thai, Bahasa and Vietnamese subtitles available on Asia.gg and is slated for a June 10, 2022, premiere.

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Platforms Featured APAC

ONE Esports named as Electronic Arts’ official tournament organiser, lead agency for EACC 2022

China – ONE Holdings’ esports media company ONE Esports has been appointed by video game company Electronic Arts (EA) as its official tournament organiser and lead agency for the EACC 2022, an inter-Asian esports tournament for EA SPORTS FIFA Online 4.

According to EA, there will be two EACCs held in the second quarter and third quarter of this year, EACC Spring 2022 and EACC Summer 2022, both featuring 12 teams across China, Korea, Thailand, and Vietnam. EACC Spring will take place from 18 to 24 April 2022, where teams will compete over a week of intense competition.

As part of the agreement, ONE Esports will be providing full event execution and live production with players and talent for both EACCs in English, Korean, Mandarin, Thai, and Vietnamese. ONE Esports will also collaborate with EA to produce exciting content and comprehensive coverage of the tournaments for fans. The content will be available in local languages and published on the ONE Esports website, oneesports.gg, and across its social media channels.

Jason Teo, ONE Esport’s vice president of business development, shared that they know that a significant portion of ONE Esports fans is passionate about the EA SPORTS FIFA franchise. 

“We are excited to execute and bring an action-packed series of tournaments to this passionate and engaged EA SPORTS FIFA Online 4 community across Asia, as well as tell and amplify the stories of their esports heroes,” said Teo.

Meanwhile, Piotr Pilich, the deputy commissioner of EA SPORTS FIFA Online, said that ONE Esports has a proven track record for celebrating esports heroes and enhancing the competitive gaming global experience for players and viewers. 

“We are thrilled to partner with ONE Esports as we enhance the love for football through EA SPORTS FIFA Online 4 competitive gaming entertainment,” said Pilich.

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Platforms Featured Southeast Asia

ONE Esports partners analytics platform Mobalytics to create multi-platform content for players

Singapore – Singapore-based ONE Esports, a subsidiary of sports media firm ONE Championship, has announced its partnership with player analytics platform, Mobalytics, to create a series of multi-platform content to help players improve their performance in esports.

Through the partnership, ONE Esports will collaborate with Mobalytics to create a range of unique content pieces to be published on oneesports.gg and mobalytics.gg, as well as across both companies’ social channels. 

Both companies will leverage each other’s distribution capabilities to further expand their reach and engagement among Gen Z and Millennial esports fans and players. ONE Esports and Mobalytics will also work together to execute co-branded content across their websites.

Carlos Alimurung, CEO of ONE Esports, believes that ONE Esports has an expertise in producing engaging content and reaching large audiences through its platform, and that this partnership with Mobalytics will help strengthen the bonds that they have with fans who want to enhance their in-game competitiveness.

“Mobalytics’ insightful analytics is a great complement to ONE Esports’ captivating storytelling capabilities, and we look forward to helping gamers win more frequently and decisively,” said Alimurung.

Meanwhile, Bogdan Suchyk, CEO and Co-founder of Mobalytics, commented, “We are thrilled to enter into a content partnership with one of the top esports media platforms in the world. As the all-in-one gaming companion for gamers, our in-depth player stats and game analytics will take ONE Esports’ content to the next level and enable readers to master their favourite games. 

“ONE Esports is a reputable producer of gaming, esports, and entertainment content across multiple distribution channels, and this collaboration will bring new storytelling possibilities to the Mobalytics platform and community,” added Suchyk.

In February this year, ONE Esports has also partnered with financial institution HSBC to deliver tailor-made content to help players manage prized resources in multiplayer online battle arena (MOBA) games, with useful hints and tips.

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Platforms Featured Southeast Asia

HSBC, ONE Esports partner to tackle in-game, real-life financial fitness

Malaysia – Financial institution HSBC has partnered with esports media company ONE Esports, aimed at changing the way players engage with esports.

ONE Esports said that in-game resource management is a crucial strategic aspect of esports, but there is little financial guidance on how to optimise these valuable assets. As part of the partnership, both HSBC and ONE Esports will be delivering tailor-made content to help players manage prized resources in multiplayer online battle arena (MOBA) games, with useful hints and tips. The expert advice will also be designed to be transferable to life outside of gaming.

Moreover, ONE’s Analytics and Insights team will also be conducting research and producing a report on the SEA esports community’s preferences and behaviour’s related to financial services.

Jonathan Castleman, HSBC’s global head of brand and brand partnerships, commented that they are excited to partner with ONE Esports and work together to help gamers, fans, and teams with their in-game and real-life financial fitness.

“Our wider partnership with ONE Esports will help us to learn about an industry that is growing fast, and that is increasingly important to many of our existing and future customers,” said Castleman.

Meanwhile, Carlos Alimurung, ONE Esports’ CEO, said, “Esports has already achieved huge growth, and its potential continues to soar. HSBC has a proven track record of helping individuals and businesses unlock opportunities, and this partnership can help us all reach new heights.”

The partnership, starting as a pilot in Malaysia and Indonesia, will also see HSBC partner with ONE Esports on 10 community tournaments and one major event this 2022.

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Platforms Featured Southeast Asia

ONE Esports partners with Samsung to launch ONE Esports mobile app

Singapore – ONE Esports, the Singapore-based company catered in bringing the latest esports events and news across Asia, has partnered with tech giant Samsung to launch a ONE Esports mobile application, which will be positioned as the go-to source for esports news and content in Southeast Asia, and will be seamlessly integrated into the ONE Esports media ecosystem

This partnership with Samsung will see ONE Esports develop an exclusive ONE Esports mobile app for Samsung devices in Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam, to be launched in the second half of 2022. In addition to having its content localized across each market, Samsung users will also enjoy exclusive videos and rewards produced by the ONE Esports team for the app. 

The app will be made available in the Samsung Galaxy Store and Google Play Store for over-the-air download exclusively on Samsung mobile devices this year. 

For Carlos Alimurung, CEO at ONE Esports, the partnership will give the new generation of mobile-first consumers the best way to consume esports content, as the penetration of mobile usage and gaming across Southeast Asia continues to grow.

“I am proud to announce this partnership with Samsung that brings ONE Esports’ world-class esports content natively on mobile, in collaboration with Southeast Asia’s leader in mobile devices and experiences. Samsung clearly understands that brands need to connect and engage with the next generation to stay ahead of the curve, and mobile devices and esports are two of the most effective ways to reach them,” Alimurung said.

Meanwhile, Chris Tarr, head of mobile services and partnerships for Southeast Asia and Oceania at Samsung Electronics, commented that ONE Esports is uniquely positioned as Southeast Asia’s premier esports media organization, and their partnership sets the cornerstone for combining esports experiences with mobile gaming devices for their customers.

“Led by a young, digital, and global audience, esports is shaping up to be the future of sports, media, and entertainment. Through this unprecedented partnership with ONE Esports, we are excited to bring the galaxy of esports to Samsung mobile users, many of whom are passionate about esports and mobile gaming,” Tarr said.