Tag: OMD Malaysia

Kuala Lumpur, Malaysia – OMD Malaysia and CelcomDigi have rolled out its first mover in-app campaign with Grab that features CelcomDigi’s logo throughout the user’s journey – from the booking stage to vehicle arrival and drop-off.

Through this strategic integration with Grab, CelcomDigi leveraged the window of opportunity to capture consumers’ attention while they are focused on their phones and anticipating their ride.

In-app display of the integration

This campaign ensures continuous visibility of the CelcomDigi brand throughout the customer journey, fostering curiosity, and maintaining top-of-mind awareness among users, even for intercity cab rides.

Additionally, a CelcomDigi ad shows up at the bottom of the screen and on the homepage of Grab, urging users to upgrade to a worry-free experience with their network.

Grab’s market dominance as Malaysia’s widest ride network aligns well with CelcomDigi’s commitment to connect more Malaysians to its network, making Grab the perfect platform for CelcomDigi to consistently build its presence and brand awareness recall. 

Commenting on the innovative campaign, May Ling Chan, head of brand and marketing services, at CelcomDigi, said, “The recent Grab’s map takeover by CelcomDigi is a great example on how we want to strengthen our brand and reinforce our targeted audience’s connection with us in an innovative way. We look forward to collaborating with OMD to come up with more out-of-the-box ideas that can push boundaries as we continue to widen our reach and presence in Malaysia.”

Meanwhile, Mayank Bhatnagar, managing director, OMD Malaysia, commented, “We are proud to launch this market-first initiative with CelcomDigi to effectively communicate their combined strength in being the widest and fastest network in Malaysia. The client has been innovative and bold in its marketing and branding approach, which is inspiring.

Notably, CelcomDigi is the first telco in Southeast Asia to activate this campaign, which ran from January 31 until March 13, 2024.

Kuala Lumpur, Malaysia – Advertising Agency OMD Malaysia has been appointed by telecommunications company CelcomDigi to handle media duties for three years following a pitch called in August.

OMD Malaysia’s appointment follows their futuristic pitch which impressed CelcomDigi and aligned with the telco’s strategic priorities. Additionally, the agency imprinted themselves on the client by highlighting the power of Omnicom Media Group’s agile and bespoke service model and the use of Omni, a proprietary people-based precision marketing and insights platform.

Prior to this win, OMD worked with CelcomDigi to execute a brand launch campaign in October that is running for a quarter. The telco was formed last December following a merger between Celcom and Digi and recently unveiled its new brand spirit “Create a world inspired by you” along with a new logo.

Through this, OMD wanted to show how the union signified more possibilities and opportunities that could reimagine a new era for the country. The team also understood the need to communicate that CelcomDigi’s combined strength helps consumers reimagine their life and gives them power to do more.

Using this insight, CelcomDigi leveraged OMD’s innovative thinking to execute market-first initiatives on TV, radio, and social media. These included brand integrations within Malaysian news programmes and shows, and branded likes and hashtags on X, formerly known as Twitter.

Speaking on the appointment, Mayank Bhatnagar, managing director at OMD Malaysia, said, “We are chuffed to have secured the trust of CelcomDigi with our innovative media planning approach. This was one of the key pitches in Malaysia, and it was satisfying to see our team develop great chemistry with CelcomDigi over the past few months. With our knowledge and expertise in the field, we are confident that we can help CelcomDigi establish themselves as the nation’s trusted partner in innovation and digitalisation.”

Meanwhile, Eileen Ooi, chief executive officer, Omnicom Media Group Malaysia, commented, “It has been an absolute honour and an exciting journey to work with the CelcomDigi team to kick-off the brand launch campaign. We are absolutely thrilled about this new partnership, and look forward to continue creating innovations that inspire Malaysians every day.”

Singapore – Following a multi-agency pitch, Omnicom Media Group-owned agency OMD has successfully won F&B company Danone’s account, officially becoming its media agency for the Malaysia and Thailand business. 

The appointment is inked to span a three-year partnership. OMD will be charged with overseeing the media planning and buying duties for the company across traditional and digital channels. 

Both OMD’s Thailand and Malaysia leg will be handling the company’s Growing up milk brands such as Dumex and Hi-Q. Anca Everts, marketing director of Danone Malaysia said, “When we partner with a media agency, we look out for that one team who can work as an extension of our own to naturally co-build winning campaigns for our Growing up milk brands in Malaysia.”

OMD believes that their display of a strategic approach via digital and data-led expertise is what ultimately led them to clinching the account. Marketing Director of Danone Thailand Korakot Vuthihirunthamrong said that they were impressed by the agency’s level of commitment and enthusiasm which the Thailand team had demonstrated throughout the pitch process.

OMD APAC CEO Stephen Li commented, “When coupled with our demonstrated commitment to Danone, strategic and data-driven solutions forge a cutting-edge partnership that make every media dollar work harder, resulting in better business outcomes.”