Tag: OMD India

India – Piramal Pharma has appointed OMD India, part of Omnicom Media Group, to manage its integrated media mandate following a competitive multi-round pitch. OMD India will drive brand growth through sharp, creative, and forward-leaning communication strategies.

In this appointment, OMD India will oversee strategic marketing and media efforts for Piramal Pharma’s OTC brands, including Lacto Calamine, Little’s, Tetmosol, Polycrol, and women’s intimate health products such as i-pill and i-activ. The account will be managed from OMD India’s Mumbai office.

OMD will also develop and implement a media strategy aimed at expanding Piramal Pharma’s market presence, increasing brand visibility, driving consumer engagement, and supporting business growth.

Anisha Iyer, CEO of OMD India, shared, “We are excited to embark on this partnership with Piramal Consumer Healthcare, a company that mirrors our commitment to innovation and excellence.”

“This collaboration presents a significant opportunity to leverage our strategic acumen and deep market intelligence to elevate Piramal’s impressive portfolio of brands to new heights. Together, we aim to craft media strategies that go beyond visibility—building lasting trust and loyalty with consumers across India and shaping a future of sustained growth and impact,” Iyer continued.

India – After a rigorous multi-agency pitch, OMD India has secured the integrated media mandate for HDFC Life, an India-based life insurance solutions provider.

HDFC Life, with nearly 25 years of innovative products and services, offers 80 solutions across protection, pension, savings, investment, annuity, and health to meet diverse consumer needs. Partnering with OMD India, the brand aims to enhance its customer-centric approach, expand its reach, and drive business growth.

OMD India will oversee HDFC Life’s consolidated media strategy across offline and online channels. Leveraging its strategic expertise and Omnicom’s data and tech orchestration platform, Omni, the agency aims to help the brand deepen audience connections, stand out in India’s competitive insurance market, and deliver exceptional customer experiences.

Anisha Iyer, CEO of OMD India, said, “We’re excited to partner with HDFC Life and look forward to creating an inspiring journey of driving strong marketing and business outcomes for the brand. Our partnership is designed to deliver real business impact underpinned by OMD India’s strong and future-facing capabilities. We’re excited for what the future holds.”

Vishal Subharwal – group head strategy & CMO at HDFC Life commented, “We are happy to welcome OMD aboard. HDFC Life and OMD have common values that focus on innovation and customer-centricity. OMD’s capabilities, tools and culture are in sync with our expectations and we are confident that this partnership will add value to our brand story with exceptional experiences and strategies to further build on the promise of our proposition.”

Mumbai, India – General entertainment channel in India, Sony Entertainment Television (SET), recently launched a show called Kyun Utthe Dil Chhod Aaye, which is a historical series set during the country’s pre-partition period in the 1940s; and in order to create momentum, the channel has partnered with creative agency OMD India to breathe life into the era that would transcend the show. 

Using a popular medium at the time – newspapers – OMD India whipped up a unique and highly aesthetic print campaign, partnering lead newspaper publications in the country to produce 1940s layout of their front pages. Implemented as the show was being launched, the campaign aimed to make audiences attain a real feeling of the period – which was a monumental time for the country’s independence. 

Times of India, Dainik Jagran, and Nai Duniya were some of the prominent newspapers of the era and had decades-old archives, successfully giving an accurate insight into the vintage page designs.

The newspapers featured the protagonists of the show

Expressing his views on the campaign, Amit Raisinghani, head of business planning and communication at SET, said, “Newspapers were the most preferred medium of communication back in the day. Since the show Kyun Utthe Dil Chhod Aaye is set in 1947 pre-partition India, we felt an innovative print campaign will be the most appropriate way to set the context of the show on the day of the launch. We have received positive feedback from the audience and the industry alike and we are confident that we’ve been able to deliver our message impactfully.”

OMD India’s CEO Priti Murthy commented, “This campaign in partnership with Sony Entertainment Television is nostalgic not only because the show brings back the mood of 1947, but through print media, it has also given us the opportunity to be nostalgic in our media messaging. It’s a pleasure to work on something fresh and innovative, and we are certain that the audience will enjoy it as much as we did.”

The series by SET revolves around three women living in Lahore who are juggling personal and romantic lives at the time India was nearing independence. The show is currently being aired on the channel.