Malaysia – AdEasy, an advertisement tech start-up that provides an online marketplace for buying offline advertisement space has partnered with radio station Astro Radio, for a special promotion exclusive to Ad Easy clients in Malaysia.
The promotion will allow advertisers to book ad spaces on a discounted fee and will have the option to set an audience reach on a nationwide, or regional capacity, such as in the whole of Malaysia, within Peninsular Malaysia, or Central Peninsular Malaysia among the available geographic audience reach options.
The promotion has been launched on 1 April 2020 and will run until 31 December 2020. Interested advertisers can reach out to AdEasy to get their unique promo codes.
According to research by GfK and Commercial Radio Malaysia, over 20 million radio listeners tune in for an average of 13 hours and 23 minutes weekly in the country.
Furthermore, a 2019 survey by Statista suggests that around 72 percent of listeners stated that radio advertisements have prompted them to search for something on the Internet. Astro Radio’s listenership is over 16.9 million weekly.
“Since the outbreak of the pandemic and subsequent lockdowns, businesses have suffered. At AdEasy, we have been trying our best to support startups and SMEs in this time of crisis through various initiatives. Customer engagement and brand awareness are key to any company’s success. We are excited about this special Astro Radio promotion that will enable us to help businesses reach more than 16.9 million Malaysians every week,” said Melissa Sim, CEO and Co-founder of AdEasy.