Tag: Noah

Hong Kong – Telehealth platform Noah has partnered with creative agency BBH Singapore to launch a bold new campaign that puts men’s sexual health in the spotlight—using a giant inflatable installation along Hong Kong’s iconic harbourfront.

The installation depicts a pair of oversized inflatable balls being towed by a barge with the message “Men’s health is a big deal,” as seen in footage that appears to have been captured by a passing tourist. The clip drew attention online, especially at a moment when the inflatables align on either side of a skyscraper, prompting amused reactions.

Amid speculation about the stunt’s authenticity, Noah and BBH Singapore have confirmed they were behind the scene—though the spectacle wasn’t physically staged. Instead of using actual inflatables and a barge, the visual was produced with the help of VFX.

While humorous in execution, the campaign tackles a serious issue: the stigma surrounding men’s health conversations in Hong Kong, particularly around sexual health. Research cited by Noah notes that 60% of men avoid discussing such topics due to embarrassment.

Launched during Men’s Health Month, the initiative aims to reduce stigma and encourage men to take a more proactive approach to their mental, physical, and sexual wellbeing.

Gaurav Gursahani, director of marketing at Noah, said, “We built Noah because stigma was louder than solutions when it came to men’s health. No man should feel embarrassed to take care of his health. But in reality, most do. That’s why we partnered with BBH Singapore to develop a campaign that doesn’t whisper about men’s health; it shouts.”

Sascha Kuntze, chief creative officer, BBH Singapore, said: “Sometimes, to get everyone’s attention about a topic everyone shies away from, all you need is… well, you can see it in the stunt.”

Hong Kong – In an unconventional twist to promote its app, 7-Eleven has teamed up with creative agency Noah to unveil a bold activation: a series of eye-catching graffiti-style artworks delivering a reverse message—“Don’t Download the App.”

The campaign uses reverse psychology to showcase the unique benefits of the 7-Eleven app, with playful messaging that taps into Cantonese slang, urging customers to reconsider what they might be missing out on.

For this campaign, Noah collaborated with graffiti artists to “bomb” bold messages across the city. The use of graffiti creates a striking contrast: while graffiti draws people to the streets, the 7-Eleven app is all about the convenience of staying home. This juxtaposition adds an edgy twist to the campaign’s launch.

Noah enlisted renowned artists, including Hong Kong’s Plumber King, Bunny, Spy, and Yu Wan, to create graffiti art displayed in unexpected locations. From price tags and coffee cups to an iconic wall at select 7-Eleven stores, the artworks were designed to blend seamlessly into the environment.

Gloria Shiu, head of marketing at 7-Eleven Hong Kong & Macau, said, “At 7-Eleven, we’re always looking for innovative ways to connect with our customers. We are determined to break away from conventional marketing and engage audiences with wit and creativity. By telling people not to download the app, the campaign aims to inspire them to explore its features and experience the convenience for themselves.”

Rachel Wong, co-founder of Noah, also shared, “By embedding art into everyday 7-Eleven elements, we’ve transformed ordinary moments into opportunities for discovery. Collaborating with artists like Plumber King ensures the visuals to be as bold and thought-provoking as the campaign’s message.”

Asawin Bear Phanichwatana, creative partner of Noah, added, “This disruptive campaign has already proven that sometimes the best way to say ‘yes’ is to start with ‘no.’”