Tag: Ninja Van

Singapore – Ninja Van has named Justina Sim as its new country head for Singapore. According to the company, her appointment represents a significant milestone in their leadership journey within a traditionally male-dominated industry.

In her previous position as regional head of financial planning and analysis, Sim transformed her department into a proactive partner, working closely with operations on various initiatives to enhance efficiency and profitability.

Moreover, she transformed Ninja Van’s FP&A department from a traditional advisory role into a proactive partner, working closely with operations to drive initiatives that enhanced efficiency and profitability, allowing her to make informed decisions.

Her expertise in navigating financial and operational challenges as well will be crucial as they expand into new ventures like Ninja B2B and Ninja Cold.

Speaking on her new role, she said, “Consistent reporting and a unified source of truth are crucial. By consolidating data and standardising report templates, we were able to provide timely insights to support management’s decision-making.”

She added, “Leading Singapore, where Ninja Van began, is a true honour. The company has come a long way in the past 10 years. I’m excited to steer Ninja Van Singapore’s growth to the next level.”

Meanwhile, Lai Chang Wen, CEO of Ninja Van Group, commented, “Sim’s deep understanding of the operational side of our business, from cost management to process optimisation, perfectly positions her to lead Singapore. Her ability to navigate both financial and operational challenges will help us scale new ventures such as Ninja B2B and Ninja Cold while continuing to strengthen our core services.”

Bangkok, Thailand – Logistics provider Ninja Van in Thailand unveils its new ‘Effortless’ campaign which aims to reaffirm its commitment to resolve all parcel delivery challenges with fast and prompt action done by the Ninja Van team. 

The new campaign comes shortly after its ‘Rubber Ring Man’ campaign that was launched earlier this year. The campaign addressed four main pain points in delivery services that Ninja Van Thailand seeks to resolve. 

COO Pierce Ng said, “The new Effortless campaign was built upon the previous commercial advertising movie. Through the Effortless campaign, we would like to reiterate our commitment to provide hassle-free deliveries for all our shippers and shoppers.”

Ninja Van Thailand spotlights ‘dramaless’ customer service in new campaign
The new ‘Effortless’ campaign is now live on its Facebook page

The company takes pride in its prompt and seamless customer service, hence, the theme of the campaign. According to Ninja Van, every customer call is answered within 30 seconds, and an administrative officer is ready to engage in chats within three minutes. Furthermore, incoming emails are handled within two hours. 

Coming out of the recent launch of the ‘Rubber Ring Man’ commercial, Ng shared the success it brought to its brand awareness. According to Ng, the campaign elevated their brand awareness to more than 3.26% with brand lift also rising to 6.34%. The same trajectory was also seen in Google searches for the brand.

“Based on these results, we can see that there is a definite upsurge in customer interest in our brand, which is in line with our planned expansion of PUDO (Pick-up Drop-off) points throughout the country,” said Ng. 

The company shared that within the year, an additional 200 distribution centres will open with a focus on the northern, northeastern and southern regions, while more than 2,000 PUDO stores will also be launched this year.

The new Effortless commercial has been broadcast on 20 April through various online channels and will run parallel with a series of ongoing marketing activities.