Sydney, Australia — Australian health and medical insurance company nib has appointed SLIK as their creative production agency partner. Through the collaboration, SLIK will be responsible for creative rollout, extensions and content development for nib’s new ‘Health First’ campaign, with ongoing work over the next three years.
Via a competitive pitch, the agency has won the mandate to assist nib to move towards their new brand positioning as a proactive health partner that supports all Australians in their journey to happier and healthier lives. With a creative strategy led by BWM Isobar, SLIK will be responsible for the execution of nib’s future campaigns and content across platforms namely radio, OOH, digital, social and more.
Chris Donald, head of marketing at nib, commented, “SLIK impressed us from the start – they’re passionate, shared innovative ideas and delivered impressive outcomes on short production timelines. It’s these qualities which perfectly complement our existing partners and way of working.”
Sarah Wood, general manager at SLIK, said, “This new nib partnership is a great match for SLIK, playing to our strengths in executing large-scale campaigns with creative skill, efficiency and technical excellence. We’re proud to be an extension to the nib team and can’t wait to get stuck into some exciting new work.”
With the addition of nib, SLIK has enjoyed recent success with an expanded portfolio across categories including charity, construction and superannuation, with key clients namely Qantas, Nine, Active Super, Redkite, and Australian fintech Basiq.
Recently, nib has launched their new brand platform via a collaboration with BWM Isobar.