Indonesia – MARKETECH APAC’s inaugural NEXT Awards Indonesia 2025 has announced its first set of jury members, featuring prominent figures in the country’s marketing industry.​

As the pinnacle of What’s NEXT in Marketing Series, the NEXT Awards celebrate innovation and excellence in marketing, providing a platform for individuals, teams, agencies, and organisations to showcase their contributions to the evolving marketing landscape across the Asia-Pacific region.​

The jury panel comprises seasoned professionals who will evaluate entries across various categories, bringing their expertise to recognise outstanding achievements in the marketing field.​

The first roster of jury members includes:​

  • Sheldon Chuan, SVP Growth & Marketing at Amartha
  • Ignatius Untung, Chief Marketing Officer at BIENSI FESYENINDO
  • Dian Paskalis, Director of Growth and Regional VP Online Marketing at Cove
  • Renny Hasibuan, GM Marketing at Euromedica Group
  • Sawitri Soedarno, Head of Country Marketing, Indonesia at Jobstreet by SEEK
  • Adeline-Ausy Setiawan, Director, Strategic Marketing Services at Kawan Lama Group
  • Radita Gautama, Head of Marketing at MODENA
  • Ria Sutrisno, Head of Marketing at MR. DIY Indonesia​
  • Aldila Meitiasari, Head of Digital Performance & Analytics at Permata Bank
  • Yosua Tanuwiria, VP Marketing at Pluang

These jury members bring diverse experiences from various sectors, including fashion retail, digital platforms, recruitment, and consumer goods, ensuring a comprehensive evaluation of the entries.​

The NEXT Awards Indonesia 2025 features 49 categories, encompassing marketing campaigns, agencies, individuals, teams, and Grand Prix recognitions. The Grand Prix awards honour brands, agencies, and tech organisations that demonstrate exceptional performance across all categories, with points assigned for each win. 

All scores submitted by the panel will undergo an audit by the head of the jury, who will also be responsible for verifying and approving the final list of finalists and winners.

The NEXT Awards also introduces a unique tournament-style format—Bronze, Silver, and Gold winners from Indonesia will advance to the grand finale, where they’ll compete against top winners from Malaysia, the Philippines, and across APAC at the NEXT Awards 2025 Asia-Pacific in Singapore on 28 November.

The judging criteria are as follows:​

Marketing Campaign Categories:

  • Objective (20%)
  • Strategy (25%)
  • Execution (25%)
  • Results (30%)​

Agency Categories:

  • Performance (25%)
  • Culture (25%)
  • Innovation (25%)
  • Influence (25%)​

Individual Categories:

  • Business Contributions (35%)
  • Leadership (35%)
  • Industry Influence (30%)​

Team Categories:

  • Team Culture (35%)
  • Business Innovation (35%)
  • Team Performance (30%)

Key dates for the NEXT Awards Indonesia 2025 are as follows:​

  • Entries Deadline: 16 June 2025
  • Judging Period: 26 June – 9 July 2025
  • Finalists Announcement: 18 July 2025
  • Awards Night: 18 September 2025​

For more information and to submit entries, visit the official NEXT Awards Indonesia 2025 webpage.

The marketing industry stands at the forefront of dynamic evolution, driven by technological advancements, shifting consumer behaviours, and a relentless pursuit of creativity. In a world where change is the only constant, marketers are reimagining strategies, adopting cutting-edge tools, and forging new paths to connect with audiences like never before.

This continued progress highlights the industry’s adaptability and commitment to staying relevant in an ever-changing world. It is a testament to the marketing profession’s ability to transform challenges into opportunities and harness the power of innovation for sustainable growth and impactful communication.

With this, MARKETECH APAC is proud to announce the launch of its NEXT Awards 2025, a groundbreaking celebration of excellence, innovation, and creativity in the ever-evolving marketing industry. Bearing the tagline “Shaping innovation, the future of marketing”, the awards highlight the continuous evolution of marketing, offering a platform that acknowledges the exceptional efforts of individuals, teams, agencies, and organisations who shape the future of the industry.

Why you should join the NEXT Awards 2025?

As the pinnacle of the What’s NEXT in Marketing Series 2025, the NEXT Awards represents the recognition of visionaries and game-changing marketing campaigns for their transformative impact across the Asia-Pacific region. 

Embracing a spirit of innovation, the awards are designed as a high-stakes tournament. Local winners—Bronze, Silver, and Gold—from Indonesia, Malaysia, and the Philippines advance to the grand finale, competing again for the NEXT Awards 2025 Asia-Pacific happening in Singapore on 27 November 2025. Meanwhile, entries from Singapore are directly considered at the APAC level. 

Should a category receive more than three entries from Singapore, the highest-scoring entry will be named the national winner. This distinctive format highlights local champions across the region, providing them a platform to demonstrate their excellence and compete for recognition as Asia-Pacific’s best in marketing and innovation.

Categories and key dates

The NEXT Awards 2025 features 49 subcategories, spanning across the main categories ‘Marketing Campaigns’, ‘Agencies’, ‘Individuals’, ‘Teams’, and the ‘Grand Prix’. More details about the timeline for the awards in various markets can be found below:

  • NEXT Awards 2025 Indonesia
    • Early Bird Entries Deadline: 16 May 2025
    • Entries Deadline: 16 June 2025
    • Judging Period: 26 June – 9 July 2025
    • Finalists Announcement: 8 August 2025
    • Awards Night: 11 September 2025
  • NEXT Awards 2025 Philippines
    • Early Bird Entries Deadline: 18 June 2025
    • Entries Deadline: 18 July 2025
    • Judging Period: 28 July – 8 August 2025
    • Finalists Announcement: 19 August 2025
    • Awards Night: 9 October 2025
  • NEXT Awards 2025 Malaysia
    • Early Bird Entries Deadline: 4 July 2025
    • Entries Deadline: 6 August 2025
    • Judging Period: 13-26 August 2025
    • Finalists Announcement: 2 September 2025
    • Awards Night: 23 October 2025
  • NEXT Awards 2025 Singapore & Asia-Pacific
    • Early Bird Entries Deadline: 5 August 2025
    • Entries Deadline: 5 September 2025
    • Judging Period: 15-26 September 2025
    • Finalists Announcement: 6 October 2025
    • Awards Night: 27 November 28 2025

Teddy Cambosa, regional editor at MARKETECH APAC, said, “Highlighting innovation and excellence in the marketing industry isn’t just about celebrating success—it’s about setting new benchmarks for creativity, strategy, and impact. The NEXT Awards 2025 seeks to honour those who dare to redefine possibilities, inspire transformative ideas, and pave the way for a future where marketing not only shapes culture but drives meaningful change in our interconnected world. By recognising these trailblazers, we empower the industry to dream bigger, think bolder, and continue pushing the boundaries of what’s possible.”

For sponsorship opportunities, please contact Joven Barceñas at [email protected]; for judging opportunities, please contact Ivy Alamo at [email protected]; and for nominations, please contact Chris Cariaga at [email protected]