New Zealand – MarketMedia, The Warehouse Group’s retail media network, is teaming up with The Trade Desk to provide a retail media advertising approach suited to New Zealand brands.
More than 70 new partners and channels for programmatic display, programmatic digital out-of-home, connected TV (CTV), audio channels, and more can be added to MarketMedia’s client and brand campaigns. This allows for improved targeting of audiences with the intention of making a purchase on the open internet.
With the help of The Warehouse Group’s first-party data audiences, which number over 4.5 million, and MarketMedia’s self-service platform Zitcha, the alliance provides local companies with a wide range of advertising inventory alternatives through The Trade Desk.
Speaking about the partnership, Blaine Hudson, head of product, platforms, and data at MarketMedia, said, “MarketMedia will now be the only retail media network in New Zealand that lets advertisers buy across 80+ on and off-site channels easily within a single self-service platform. By integrating The Trade Desk to the MarketMedia platform we can offer never-before seen solutions that aims to expand our client’s capabilities.”
He added, “With access to The Trade Desk’s inventory and our first-party data, plus closed-loop reporting through Zitcha, we’re helping transform advertising possibilities in New Zealand.”
Meanwhile, James Bayes, VP Australia and New Zealand, The Trade Desk, said, “Retail media is making brands rethink the way they activate their media investments. Our partnership with The Warehouse Group and MarketMedia can help advertisers reach The Warehouse Group’s customers across the open internet and close the loop between advertising activity and real-world sales.”
“With leaders like The Warehouse Group, we’re driving the industry forward and helping advertisers across New Zealand work towards tangible performance improvements that translate to real business results,” Bayes added.
