Tag: new holland

India – New Holland, the agricultural machinery brand under CNH, has joined forces with Dentsu Creative Webchutney to launch a powerful new campaign celebrating the resilience, grit, and determination of Indian farmers.

Titled ‘Asli Hero ki Asli Taaqat’ (The True Strength of a Real Hero), the campaign highlights the vital role of farmers in India, drawing a parallel between their resilience and the perseverance of cricket icon Yuvraj Singh. 

Just as Yuvraj Singh has showcased resilience on the cricket field, the campaign emphasises how modern farming technology plays a crucial role in supporting farmers’ hard work and productivity.

Yuvraj Singh said, “This campaign is my way of expressing deep admiration for the farmers of our nation, and I am grateful to collaborate with New Holland on this journey. While the brand’s technology and innovation set the benchmark for quality, performance, and service, its core mission is to empower and celebrate the very farmers who drive our nation forward. Like New Holland, I salute their relentless hard work and unwavering spirit – qualities that define a true hero.”

Ujjwal Anand, managing partner – North at Dentsu Creative Webchutney, commented, “New Holland is a brand that not only champions innovation but also deeply values and respects the hands that shape our nation. This campaign, featuring Yuvraj Singh, is a testament to that commitment, bringing together cutting-edge technology and a heartfelt tribute to India’s farmers.”

To bring the campaign’s vision to life, New Holland and Dentsu Creative Webchutney launched a dynamic TV commercial and digital film, supported by a comprehensive 360-degree campaign spanning radio, print, outdoor, and on-ground activations. 

The initiative also includes dealership engagement efforts and a digital-first strategy aimed at maximising reach and interaction across social platforms.

Tarun Khanna, director of marketing at New Holland, said, “At New Holland, we believe that farmers are the true heroes of our nation, tirelessly working to feed the country and drive its progress. Just as Yuvraj Singh has inspired millions with his resilience, hard work, and ability to overcome challenges, our farmers showcase the same determination every day in the fields. His never-give-up spirit makes him the perfect ambassador for our brand.” 

“Through this partnership, we hope to inspire farmers to adopt the world-class technology provided by New Holland tractors that enhance productivity, efficiency, and ease of operations,” Khanna added. 

Also commenting on the campaign, Surjo Dutt, chief creative officer at Dentsu Creative Webchutney, said, “Our farmers are undeniably the lifeline of the Indian economy and the nation’s spirit. New Holland’s efforts to cement their commitment to giving our heroes the centre stage are admirable, and we are grateful to have been associated with them and Yuvraj in this mission.”

Sydney – Global equipment manufacturer New Holland has released its first ever nationwide campaign in collaboration with advertising agency Enigma, which has been in charge of their media presence since 2014.

The people-driven campaign, with the slogan ‘We grow through what you go through,’ shows how New Holland continuously benefits from their relationships with customers.

The campaign showcases the positive rural and community spirit and passion of New Holland in a 1-minute video depicting individuals who are resilient and committed, aiming to resonate with farmers and customers who appreciate New Holland’s dedicated quest to deliver top-tier products and exceptional service, every time.

New Holland’s campaign is also further amplified with the inclusion of outdoor installations such as bus sides and digital placements.

Matt Dawe, creative director at Enigma said, “Authenticity is a word that gets thrown around a fair bit in this game, but in this case, it couldn’t be more relevant. Everything from the genuine New Holland dealer and customer relationships through to the biting cold mornings were true and legit, and we couldn’t be happier to see it come to life so beautifully in this campaign.”

Meanwhile, Bruce Healy, general manager New Holland Australian & New Zealand, also commented, “We loved the idea as it clearly demonstrates how our team and dealers operate and collaborate. A hands-on approach, side by side with our customers, going through shared experiences. Showing that we aren’t just selling a piece of equipment, we’re delivering an end-to-end service experience.  We are looking forward to seeing the results.”

Sydney, Australia – In addition to its existing media remit in Australia, independent creative, design, and media agency Enigma expands its partnership with global equipment manufacturer New Holland after winning the strategy & creative business remit for both Australia and New Zealand markets.

The agency’s new mandate will focus on all strategy, creative and production services and executions for Australia and New Zealand. This is all the while being responsible for media buying across all Australian national and local broadcast media, extending to print, outdoor, radio, cinema, digital, search, and social.

Jack Mason, managing director at Enigma, said that he’s delighted with the expansion of agency’s remit which allows New Holland to benefit from a full-service agency collaboration. 

“New Holland is a fantastic business with so much creative potential. Potential that will be easier to achieve by having strategy, creative and media working together within one agency. It makes collaboration easier, encourages exciting new perspectives and ultimately helps us produce best in class work for this iconic brand,” he added.

Meanwhile, Ross Purdy, head of marketing and communications at CNH Industrial in Australia & New Zealand, said that they’re pleased to expand the relationship with Enigma as their creative agency partner.

“Enigma has demonstrated a strong understanding of our audience from construction to agricultural. Through the pitch process we’ve been really impressed with their strategic perspective and a very exciting creative approach with the customer at the centre,” Purdy added.

Enigma focuses on creative, media, brand strategy and design, with offices in Sydney, Newcastle, and Brisbane.