Singapore – The uptake of digital services continues to accelerate over the years, and with this, more and more businesses look into developing strategies and solutions to stay on top of new advances. A technology services firm in APAC, NCS Group, is taking this route with the launch of its new brand identity and campaign to reposition the company for growth in the 5G era across the region.
The strategic reset, which is supported by its lead agency partner dentsu international in Singapore, focuses on growing digital services, scaling its government and telco business segments, and also capturing new growth opportunities in the enterprise sector across the key markets of Singapore, Australia, and Greater China.
The rebranding includes changing NCS’ previous brand purpose and logo. From ‘making IT happen’, the tagline has been modified to ‘make extraordinary happen’, which is inspired by the brand’s story of being a ‘no ordinary company’ and the countless exciting innovations happening around the business.
The new logo, meanwhile, has combined simplified typography with a new logo device called the ‘N power’ mark – a symbol of two forward slashes, which represents the double forward slashes used in internet URLs, and in-line comments in computer programming. The slashes signify how deeply anchored NCS is in technology and its intention to leverage technology to champion transformation for governments and enterprises.
“The new logo needed to be vibrant, contemporary yet trustworthy, and retain the long heritage and achievements of the company,” noted NCS in a press statement.
Prakash Kamdar, the CEO at dentsu Singapore, said, “It is delightful to have been able to power the launch of NCS’s major transformation campaign and we look forward to a stronger partnership in the coming year.”
Meanwhile, Francesca Babet, the head of gyro Singapore, the B2B creative agency within dentsu, commented that they are deeply appreciative of the opportunity to work with NCS to help it anchor its new brand identity in the region.
“A truly holistic brand transformation journey can be successful only when it is able to provide an end-to-end delivery that captures, among others, expertise in branding, design, web, and media. Our dentsu teams were able to do that seamlessly and we are pleased that it has shone through well in NCS’s transformation launch,” said Babet.