New York, USA – Global tech giant Samsung has announced during the annual CES 2022 event that it entered a new metaverse campaign, this time featuring the company’s diverse suite of home appliances. The tech giant has long been involved in a lot of metaverse projects, including promotion for its Galaxy phone series.

The metaverse campaign, called ‘My House’, is a space-decorating experience developed along ZEPETO, a metaverse platform by Naver Z. Users can not only customize the arrangement of furniture and home appliances, but they can also personalize the tone and manner of the space itself. 

Said campaign takes the metaverse experience and its value a step further by sparking users’ imagination and encouraging creativity. 

“Decorating a home is about incorporating items and appliances into living spaces that look nice and enhance your home’s atmosphere. Not only is it necessary, but it’s also becoming an increasingly popular hobby. This is because more and more people want to enhance their quality of life in the spaces in which they are spending a lot of time. They’re also interested in creating a one-of-a-kind space that reflects their unique tastes and preferences,” the company said in a press statement.

For Youngwoong Kwon of Samsung Electronics’ Global Marketing Center, users will be able to have the special experience of gaining a deeper understanding of their preferences and customizing their spaces in the metaverse.

“Since home appliances tend to be big, it’s difficult to actually try placing them in users’ own spaces. But now, users can not only imagine their own unique spaces through My House, they can also freely decorate their dream homes,” Kwon stated.

Meanwhile, Jong-Hee (JH) Han, vice chairman, CEO and head of Samsung’s DX (Device eXperience) Division, explained, “At CES 2022, you will be able to see in detail how personal customization technology is applied in Samsung Electronics’ large-screen devices, home appliances and mobile products.”

‘My House’ can be accessed by downloading the ZEPETO app from app stores including the Google Play Store, and then tapping on ‘Recommended Map’ or searching for ‘My House’ in the app’s ‘World’ tab.

Los Angeles, United States – Media conglomerate company Naver has announced today the merger of its social storytelling platform arm Wattpad and digital comics platform arm WEBTOON’s studio divisions to create Wattpad WEBTOON Studios – an entertainment studio that creates data-driven TV shows, films, and books.

The merger, which has a US$100m budget for the development and production financing, comes after Naver’s recent acquisition of Wattpad. By uniting the two platforms’ entertainment divisions, Naver’s global leadership in IP, digital comics, and web novels will continue to bolster.

Through the new Wattpad WEBTOON Studios, WEBTOON Studios’ expertise will be uniting with Wattpad Studios’ data-backed, audience-driven approach, to unlock their full potential in growing a roster of superstar creators and fandoms in every genre.

According to Naver, Wattpad WEBTOON Studios has already more than 100 projects in the pipeline for development or production and will be hitting screens everywhere. 

Aron Levitz will be the president of Wattpad WEBTOON Studios and his team will include Taylor Grant, the lead of WEBTOON entertainment portfolio, Eric Lehrman, the lead of Wattpad entertainment portfolio, and Ashleigh Gardner, the publishing head, as well as Dexter Ong, the international business lead.

Levitz shared that they are bringing a new era of diverse voices and incredible IP to audiences and industry looking for both and they are looking to the future, with hundreds of millions of new stories to power the next 100 years of hits on screens and bookshelves.

WEBTOON’s Founder and CEO Jun Koo Kim said that the team at Wattpad WEBTOON Studios is developing IP across formats, building franchises, and nurturing the fandoms that power them, and they are doing it with a fully global perspective from Day One. 

“Combining local market expertise and audience data, Wattpad WEBTOON Studios can create local hits with regional partners or develop with a global audience in mind,” said Kim.

Meanwhile, Wattpad’s CEO and Co-Founder Allen Lau commented, “We are thrilled to combine WEBTOON and Wattpad’s IP leadership to create the world’s first truly modern studio.”