Tag: Native advertising

Hong Kong – Taboola has announced a new focus beyond native advertising and a powerful new technology platform called ‘Realize’, an industry-first platform that specialises only in performance outcomes at scale beyond search and social.

‘Realize’ taps into Taboola’s unique data, performance AI, and an increasingly diverse range of inventory and creative formats to achieve performance objectives. While advertisers need great solutions for all parts of the marketing funnel, they need specialised solutions. 

It is worth noting that existing solutions that promise full funnel service face significant challenges to excel in each part of the marketing funnel. As of today, Taboola is opening ‘Realize’ for all advertisers focused on performance.

Moroever, ‘Realize’ is a independent performance platform that goes beyond search and social media and delivers outcomes at scale for advertisers, leveraging Taboola’s unique supply, first party data and AI technology. It delivers simplicity and efficiency for advertisers to run performance-based campaigns on many of the world’s largest and most trusted publishers across all ad inventory, OEMs and apps.

This platform allows advertisers to tap into display and other high-visibility locations across its extensive network. This includes top publishers like NBC News and Yahoo, as well as major apps and OEMs such as Xiaomi and Samsung. With ‘Realize,’ brands can now connect with their target audiences more effectively across a broader range of platforms, maximising engagement and performance.

Powered by an advanced AI performance engine, ‘Realize’ also leverages Taboola’s unique data-driven approach to optimise ad placements across its trusted publisher network. The platform offers advertisers greater creative flexibility by enabling them to repurpose existing assets—whether from social media, display, or vertical video—into high-performing ads. This streamlined approach allows brands to accelerate customer acquisition efforts while ensuring their campaigns reach relevant audiences at scale.

Adam Singolda, CEO at Taboola, said, “Every business deserves a chance to grow and succeed. Performance advertising beyond search and social media has been far too difficult for too long, however. Advertisers have settled on search and social media simply because there has been no viable alternative. Spending money with DSPs and CTV is great for branding but not optimised to drive performance, and running display with hundreds of advertising tech companies at low scale is simply not worth marketers’ time.”

He added, “Amazon started in 1994 and did a great job winning the book business by 2000, which allowed them to go into owning all of e-commerce. This is our “Amazon moment.” After many years of success with native ads, it’s time to go after all of performance advertising. We can do a lot more for advertisers, and a lot more for publishers. Today is an exciting day for me and us at Taboola.”

Seoul, South Korea – Dable, content discovery and native advertising platform based in South Korea, has named its new head of business development for Hong Kong – seasoned media and adtech executive Jan Cheng. 

Cheng brings with him 13 years of experience working in the media and adtech industry. Cheng developed key accounts to explore incremental investment opportunities via digital media planning and buying on different channels which led to monetizing the unsold inventory programmatically for the press such as the Asia City Media Group and the New York Times. In addition, he established a tailor-made programmatic solution and designed commitment packages for clients to secure sales volume and develop sustainable business relationships at Vpon Big Data Group, a leading big data company in Asia.

“Our business is based on monetizing inventories of publishers as well as contributing to the advertiser’s profit through planning strategies. I will use my all-round business development and operational experience with solid digital knowledge to contribute to clients’ growth by driving revenue and productivity.” said Cheng. 

Dable is a media-tech company that provides a personalized content recommendation solution and native ad platform to 11 markets, and is currently securing leadership in the markets Korea, Vietnam, Indonesia, and Taiwan. Cheng’s appointment is part of Dable’s acceleration plans in Greater China, where the company has also named its new head of business development for mainland China, Tianxi Sun, who has been working in the advertising industry for over 12 years. 

“Tianxi Sun and Jan Cheng are top experts who are recognized in the industry. I trust that their experience, insight, and global business experience will play a major role in helping Dable establish and solidify its business in Greater China,” said Chaehyun Lee, Dable’s CEO. 

At the end of 2021, Dable announced that media company Matichon Group in Thailand has partnered with them to drive monetization across its news sites in the country.