Tag: MyRepublic

Singapore – Digital-first telco MyRepublic, has launched gamification mechanics for its broadband and mobile subscribers’ customer experience journey. The ‘Pocket Rocket Adventures’ game is available on MyRepublic’s mobile app.

The gamification strategy is part of MyRepublic’s efforts to boost engagement, loyalty, and long-term customer value. It leverages innovative and non-traditional channels to build a more interactive relationship with customers.

Through the game, subscribers can get rewards from playtime and gain prizes from completing challenges and participating in events within the game. Subscribers can earn points, digital rewards, and exclusive merchandise. The game also has a tiered reward mechanism based on tenure and engagement.

‘Pocket Rocket Adventures’ also serves as a loyalty program for MyRepublic, providing the company with a view of customer behaviour and preferences.

The initiative is part of the company’s strategy to stand out against competitors. It also builds on MyRepublic’s ‘Geeks Use Us’ campaign, tapping into the gaming community.

Terry Williams, vice president, consumer at MyRepublic, said, “Pocket Rocket Adventures is more than just a game—it’s a strategic extension of how we view customer experience in the digital age. As a digital-native telco, we are constantly exploring new ways to engage our customers. This is an industry-first initiative in Singapore’s telecom sector, where gamification is embedded into our core customer engagement model.”

“Gamification is no longer just a trend in consumer apps—it’s now a business tool. We believe telcos need to evolve beyond transactional models and create participatory experiences that are emotionally engaging and memorable. This program is the start of a longer-term transformation in how we design and deliver customer value,” Williams added.

Singapore – Singapore-based telco MyRepublic has announced the comeback of its esports festival, Achievement Unlocked Season 3, which will happen from 25 April to 26 June 2022, with a new lineup of exciting games and weekly and seasonal challenges. 

First launched in 2020, Achievement Unlocked is a MyRepublic GAMER initiative that brings together gaming enthusiasts in Singapore across all demographics to celebrate their skill and dedication to their gameplay. For this year’s season, the festival will feature games namely Elden Ring, Valorant, and Genshin Impact, as well as Stardew Valley.

All gamers in Singapore can participate in Achievement Unlocked Season 3 from the comfort of their homes, using their own gaming rigs. They can simply play the games in their own time and be the first to complete a series of challenges, including the ’20-Season Achievements’, where each game will feature five-Season Achievements, and gamers must complete the challenges during the season to qualify for the prizes, as well as the ’24-Weekly Achievements’, where each game will run for two weeks, with three weekly achievements each week. Gamers who will unlock these achievements will be rewarded IRL with prizes worth over $3,000, including Elden Ring Collector’s Edition, branded gaming peripherals, and Grab vouchers.

Lawrence Chan, MyRepublic’s managing director for Singapore, said that there’s no better time to launch a new season of Achievement Unlocked to take their gaming to the next level and offer real-life rewards to complement their in-game accomplishments.

“This is only the beginning; we have more initiatives to engage gamers in the coming months, so stay tuned,” added Chan.

Singapore – Catering to a new age of work based on hybrid and remote workspaces, telco operator MyRepublic and global IT solutions operator Inspira Enterprises have announced the launch of its cybersecurity suite that will benefit small-and-medium enterprises (SMEs) in Singapore.

MyRepublic and Inspira aim to bridge this gap and make it simple for SMEs to adopt up-to-date cybersecurity tools and best practices that can be implemented consistently across their organization. This includes managed services such as managed firewall and managed endpoint, giving customers the peace of mind to focus on their business whilst their company is being protected by a globally recognized security provider.

The cybersecurity suite includes cybersecurity consulting, incident response, data protection, and vulnerability testing. Potential customers will benefit from a free end-to-end assessment to determine their exact requirements and the solutions that are best fit for their operations.

Lawrence Chan, managing director at MyRepublic Singapore, said that as more SMEs shift to remote or hybrid work environments, cybersecurity threats targeting their vulnerabilities will continue to rise.

“MyRepublic believes that all organizations deserve world-class protection no matter their size. Our new cybersecurity solutions bring enterprise-grade protection to small and medium businesses and give them one less thing to worry about, as they continue to manage the impact of the pandemic,” Chan stated.

The announcement comes after data from the Cyber Security Agency of Singapore (CSA), shows that cybercrime cases accounted for 43% of total crime reported in Singapore in 2020. In particular, there were significant spikes in ransomware and botnet attacks last year. The former rose by a staggering 154%, mostly targeting SMEs in the manufacturing, retail, and healthcare sectors. 

Josef Figueroa, vice president of ASEAN at Inspira, commented, “SMEs are more susceptible to cyberattacks because they may lack the knowledge and ability to deal with such threats. Our experience with SMEs also shows that they may be reluctant to adopt modern cybersecurity tools due to their perceived high cost and complexity.”

The cybersecurity suite solves some of the potential misconceptions SMEs have regarding cybersecurity. For instance, SMEs may think basic antivirus software installed on employee laptops are sufficient protection against today’s sophisticated threats. They might also rely on various business tools riddled with vulnerabilities and incompatibilities of which they are not aware.

“In a digital economy, it’s not a matter of ‘if’, but ‘when’ you will be targeted. Our suite of cybersecurity solutions are designed to help SMEs get their modern threat protection up and running with minimal hassle. We look forward to contributing a new line of cybersecurity defense to Singapore’s fight against cybercrime,” Chan concluded.

Singapore – Singapore telco provider MyRepublic has announced a new brand revamp, with a core brand message of being more relatable with customers, driven by customer-centricity, a greater focus on attributes which customers expect from telecommunications service providers today.

Conceptualized together in partnership with branding agency Superunion, the new rebranding stems from a study of 750 customers by both companies to evaluate current brand perception as well as key customer consideration factors and features. Findings from the customer survey guided the overall brand discovery process and informed MyRepublic’s brand positioning as ‘People who get people’.

Initial social media posts from MyRepublic bearing the new brand revamp.

The new visual identity sees a refresh of MyRepublic’s brand assets, with elements such as the core purple color being optimized for a screen-first approach, in line with changing digital consumption habits, which will be gradually rolled out across all of MyRepublic’s brand assets and sub brands. The bold simplicity of the identity cuts through a cluttered category and sets up the brand for expansion of its business footprint. 

According to Enning Yow, head of creative studio and insights at MyRepublic, they hope that this new identity captures the MyRepublic spirit – smart and more than a little geeky, but always approachable and friendly.

Other visuals from MyRepublic, with ‘quirky’ statistics from the aforementioned research with Superunion.

“Through this exercise, we wanted to iterate our commitment to delivering quality services that are reliable and customer-centric. It was a great experience working with Superunion to create a strategic platform and visual identity for the brand that we could meaningfully own,” Yow stated.

Meanwhile, Danley Stone, executive client director at Superunion, commented that the heart of the rebranding endeavor was a customer-centric extensive research, on which they sought on the question of why MyRepublic shares a special bond with them as customers.

An OOH campaign by MyRepublic on an MRT station.

“It simply came down to their unique culture; these are smart, fast-moving, genuine people who truly care about their people. The new identity embraces that sentiment and sets up MyRepublic as a breath of fresh air within the category.” Stone stated.

MyRepublic’s brand revamp coincides with the company’s recent update of their telco services, specifically their new self-serve SIM card activation service. This offers customers greater flexibility and a more seamless sign-up process with enhanced security. Starting in May this year, new mobile customers who receive their SIM cards via mail will be able to track their package in real-time via MyRepublic’s delivery partner throughout the process. 

“Our mobile service enhancement and brand refresh are part of a larger, ongoing commitment to place our customers’ evolving needs and preferences at the heart of our brand and business. We are who we are today because of our customers, and our ability to bring meaningful value to them will be critical for our continued success,” said Lawrence Chan, managing director at MyRepublic Singapore.

The brand revamp has been showcased through an integrated campaign that launched in March 2021, appearing across MRT stations as OOH advertising and digital channels.