Kuala Lumpur, Malaysia – Public relations and content marketing agency Mutant in Malaysia has appointed branding communications veteran Archana Menon to be the new country head of Mutant Malaysia.
Through her new role, Menon will be responsible for overseeing and growing Mutant’s business in Malaysia, offering specialist services in branding, content development, PR, and digital marketing to both existing and new clients and driving results that boost sales, leads, and customer retention.
Prior to her recent appointment, she was formerly the country head for the Malaysian arm of communications company Ruder Finn. She has accumulated more than 14 years of experience in integrated communications, media planning, and branding to the agency.
She has also worked across a variety of sectors, including property, healthcare, technology, and telecommunications, and also includes a diverse track record that includes strategic counsel and crisis management for local and regional SMEs, startups, and government bodies.
“Mutant’s ability to pair strong storytelling with public relations has helped clients successfully navigate the transformation we’re seeing in the media landscape. I’m excited to now take things a step further by combining content, PR, branding, and digital marketing to attract a strong roster of clients, and help them stand out and drive business goals,” Menon commented regarding her appointment.
Her recent appointment comes as Mutant plans to expand regionally in Asia, including its goal of becoming a full-service, integrated agency, with new digital marketing and branding offerings.
Menon will report directly to Joseph Barratt, founder and CEO of Mutant.
Barratt said, “Mutant is redefining how PR, content, digital marketing, and branding come together to help businesses succeed, and I’m excited to see how Archana will take her depth of knowledge, strong leadership, and passion for the job to solidify and grow Mutant in Malaysia.”
