Tag: Mutant Communications

Kuala Lumpur, Malaysia – LEGOLAN Malaysia Resort has appointed Mutant as its public relations agency for Malaysia and Singapore, following a competitive pitch process involving over 30 agencies, that concluded in May 2025. 

The year-long retainer, with the option to extend, will see Mutant leading media and influencer engagement for LEGOLAND’s 2025 campaigns – from new attraction launches to creative storytelling and seasonal moments that bring larger-than-life LEGO worlds to life.

The appointment comes as LEGOLAND Malaysia continues to position itself as a must-visit destination for immersive, play-fuelled experiences that spark curiosity, foster creativity, and bring families together. 

Through this mandate, Mutant will support campaign ideation, media relations, and regional publicity across both markets, tapping into its strong media and influencer networks to drive awareness and brand love through a cohesive cross-market communications strategy. 

Moreover, the agency is kicking off the partnership with the launch of LEGOLAND’s third annual Splash Carnival, a water-themed celebration running from 3 July to 3 August 2025 that’s packed with fun activities and live musical performances.

“At LEGOLAND Malaysia Resort, we believe in the power of storytelling to spark imagination and bring people together,” said Thila Munusamy, director of sales and marketing at LEGOLAND Malaysia Resort. “As we continue building awesome experiences for guests of all ages, we’re thrilled to partner with Mutant, an agency that truly understands how to craft meaningful narratives and create buzz across borders. Together, we’re set to make 2025 our most exciting year yet, full of cherished memories for families, fans, and future builders.”

“Mutant was built on the belief that bold, imaginative storytelling has the power to move people, and no brand embodies that spirit more than LEGOLAND,” said Archana Menon, Country Manager at Mutant. “We’re honoured to partner with LEGOLAND Malaysia Resort to drive creative campaigns that spark joy, curiosity, and connection. From immersive media experiences to regionally resonant narratives, we’re excited to help bring their brick-built magic to life across Malaysia and Singapore.”

LEGOLAND joins Mutant’s growing regional client list, which includes SEEK, PepsiCo, 100PLUS and F&N Magnolia – further cementing the agency’s reputation as a trusted partner for bold, experience-led brands across Southeast Asia. 

The win also marks another milestone in Mutant’s regional growth, following the launch of its Philippines office earlier this year. With established offices in Singapore, Malaysia, Indonesia, Thailand, and now the Philippines, Mutant continues to deliver strategic, creative, and results-driven communications across Southeast Asia.

Kuala Lumpur, Malaysia – Public relations and content marketing agency Mutant in Malaysia has appointed branding communications veteran Archana Menon to be the new country head of Mutant Malaysia.

Through her new role, Menon will be responsible for overseeing and growing Mutant’s business in Malaysia, offering specialist services in branding, content development, PR, and digital marketing to both existing and new clients and driving results that boost sales, leads, and customer retention. 

Prior to her recent appointment, she was formerly the country head for the Malaysian arm of communications company Ruder Finn. She has accumulated more than 14 years of experience in integrated communications, media planning, and branding to the agency. 

She has also worked across a variety of sectors, including property, healthcare, technology, and telecommunications, and also includes a diverse track record that includes strategic counsel and crisis management for local and regional SMEs, startups, and government bodies.

“Mutant’s ability to pair strong storytelling with public relations has helped clients successfully navigate the transformation we’re seeing in the media landscape. I’m excited to now take things a step further by combining content, PR, branding, and digital marketing to attract a strong roster of clients, and help them stand out and drive business goals,” Menon commented regarding her appointment.

Her recent appointment comes as Mutant plans to expand regionally in Asia, including its goal of becoming a full-service, integrated agency, with new digital marketing and branding offerings. 

Menon will report directly to Joseph Barratt, founder and CEO of Mutant.

Barratt said, “Mutant is redefining how PR, content, digital marketing, and branding come together to help businesses succeed, and I’m excited to see how Archana will take her depth of knowledge, strong leadership, and passion for the job to solidify and grow Mutant in Malaysia.”

Sydney, Australia – Digital out-of-home (DOOH) advertising firm Hivestack has announced a new appointment to their first advisory board, a step towards Hivestack’s APAC regional expansion.

Harry Dewhirst, formerly of independent advertising platform Amobee, to which he co-founded and was acquired by Singapore-based telecom Singtel in 2012, joins Hivestack’s advisory board and will overlook the company’s advising and counsel on its APAC strategic expansion.

Aside from his Amobee background, he was also the president of data analytics firm Blis, to which he worked on the company’s commercial partnerships and international growth. Furthermore, he has also worked as a non-executive chairman for public relations agency Mutant Communications, non-executive director for alcohol delivery company Trouble Brewing, and more recently as partner for fund investing startup Ballpark Ventures.

“I am thrilled to have the honor of being appointed as Hivestack’s first Advisory Board member”, commented Dewhirst. “Having led companies in the region and being both a serial entrepreneur and investor, I can clearly see why Hivestack’s technology and talent will advance the ad tech and martech industry in APAC. I look forward to facilitating their success and supporting their expansion plans in the region.”

Meanwhile, Andreas Soupliotis, co-founder and CEO of Hivestack commented, “We are delighted to welcome Harry as a member of Hivestack’s Advisory Board. His success as a founder and entrepreneur building and scaling digital and tech companies to huge success, makes him an invaluable asset as we continue to expand our operations in Asia-Pacific.”