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Tag: MullenLowe Singapore

MULLENLOWE MCCANN SG MERGER
McCann, MullenLowe unite to form integrated creative agency in Singapore
Posted on December 9, 2025
by Sharona Nicole Semilla
Singapore — McCann Singapore and MullenLowe Singapore will combine to form a single integrated creative agency, operating under the McCann Singapore brand, following Omnicom’s acquisition of Interpublic.  The move marks a strategic exception to the global realignment, which sees MullenLowe joining TBWA...
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Pepsodent, JFW
Pepsodent brings the power of a smile to Jakarta Fashion Week with Ultra White debut
Posted on October 31, 2025
by Lyene Marie Darang
Jakarta, Indonesia — Unilever Indonesia’s oral care brand Pepsodent has introduced its first premium whitening toothpaste, ‘Pepsodent Ultra White’, as part of a new campaign unveiled at Jakarta Fashion Week (JFW). The launch marks the brand’s move into the beauty and fashion categories, traditionally...
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Philips’ latest high-octane campaign via IPG, Heckler SG promotes electric shaver lineup for young Thai men
Philips’ latest high-octane campaign via IPG, Heckler SG promotes electric shaver lineup for young Thai men
Posted on August 13, 2025
by Teddy Cambosa
The initiative seeks to encourage a shift from manual blade shaving to a faster, more convenient electric alternative.
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Unilever’s Closeup revamps brand across SA, SEA with MullenLowe Singapore
Unilever’s Closeup revamps brand across SA, SEA with MullenLowe Singapore
Posted on May 8, 2025
by Aliza Carmona
Closeup, Unilever’s toothpaste brand, has rebranded in collaboration with creative growth agency MullenLowe Singapore.
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lifebuoy body wash mullenlowe horror campaign
Lifebuoy taps into Gen Z’s love for horror with a chilling new body wash campaign
Posted on March 12, 2025
by Aliza Carmona
Indonesia – Lifebuoy, Unilever’s hygiene soap brand, has teamed up with MullenLowe agencies to launch a horror-comedy campaign targeting Gen Z in Indonesia. Amid record-breaking heatwaves, the campaign blends supernatural folklore with humour to promote Lifebuoy’s cooling body wash. Developed by MullenLowe...
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NTUC appoints MullenLowe Singapore as creative agency of record
NTUC appoints MullenLowe Singapore as creative agency of record
Posted on January 2, 2025
by Teddy Cambosa
Over a 27-month retainer, MullenLowe Singapore will develop integrated campaigns in Singapore that include ATL, BTL, Digital / Social, and Event Collaterals.  
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Lifebuoy Moo Deng Handwashing campaign
Lifebuoy’s new campaign enlists viral hippo Moo Deng to champion hand hygiene for kids worldwide
Posted on November 7, 2024
by Aliza Carmona
Lifebuoy, Unilever’s hygiene soap brand, has teamed up with Moo Deng, the viral sensation baby pygmy hippopotamus, for its ‘H for Handwashing’ global movement, redefining the letter ‘H’ as a universal symbol for hand hygiene.
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LTA mullenlowe sg bunch campaign
LTA marks a decade of graciousness with homegrown ‘Thoughtful Bunch’ icons in new campaign with MullenLowe SG
Posted on October 11, 2024
by Aliza Carmona
The Land Transport Authority (LTA) has teamed up with MullenLowe Singapore to commemorate the 10th anniversary of the beloved ‘Thoughtful Bunch,’ the homegrown icons promoting gracious behaviour among commuters.
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A changing Singapore celebrates daring to dream differently
A changing Singapore celebrates daring to dream differently
Posted on August 8, 2024
by MARKETECH APAC
As an advertiser, we must keep our finger on the pulse of what makes Singaporeans tick. Our recent insights and work tell us that the ideas of happiness and success are ever evolving in our local landscape, and the younger generations are transforming previously established ideals and institutions. 
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clear-men-mystery-campaign
CLEAR’s new light-hearted campaign with MullenLowe Singapore turns football superstars into hair detectives
Posted on July 1, 2024
by Aliza Carmona
CLEAR, the male shampoo brand by Unilever, has teamed up with MullenLowe Singapore to unveil its newest mystery-themed campaign, starring two prominent football superstars as detectives cracking the case of hair woes.
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