Tag: MTR
Hong Kong – MTR has introduced its first dedicated ambassador for the Light Rail network, “Light Rail Cutie”, alongside a series of community-focused campaign activations across Tuen Mun, Yuen Long and Tin Shui Wai. Developed in collaboration with Cheil Hong Kong, the rollout of the new Light Rail ambassador...
Hong Kong – Vitasoy has launched a new campaign for VITA Cold Brew No Sugar Tea, rolling out an immersive takeover across Hong Kong’s commuter hubs to connect with the city’s urban working crowd. In partnership with Carat Hong Kong, the integrated campaign highlights the tea’s refreshing and no-burden...
According to JCDecaux Transport, the system analysed images in real time without retaining or uploading any images, and did not store personally identifiable information.
Hong Kong – MTR, Hong Kong’s main rail operator, has teamed up with DDB Group Hong Kong to launch a time-travel-themed campaign that brings its upcoming network developments and new train lines to life. Titled “Building the Future Today”, the campaign seeks to address the challenge that many Hong Kongers...
The pDOOH campaign by Xaxis will catapult MTR advertising into a new automated phase ofOOH with programmatic in Hong Kong.
MTR advertising is utilising this new technological media trading solution to meet the new expectations of its clients and to increase the competitiveness of MTR DOOH in the market.
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