Tag: msix&partners

London, England – GroupM, WPP’s media investment group, has announced its appointment as global media partner of record to international financial services provider Allianz Group to service the account on both a global and market-by-market basis.

In this appointment, GroupM will have full responsibility for Allianz’s full-funnel media strategy, planning, buying, and campaign execution.

Multiple agencies under GroupM will work together to service Allianz Group, with global media and marketing services company Mindshare taking the helm and leading the business globally and in two-thirds of its markets.

On the other hand, the global media, commerce, and content agency mSix&Partners will support Allianz’s business in their main headquarters in Germany, while marketing agency EssenceMediacom will continue to service Allianz in nine international markets where it was the incumbent.

Allianz’s decision to select GroupM and its agencies’ comes down to the group’s ability to coordinate effective and consistent media performance globally while delivering deep market-level expertise to help local teams navigate market-level complexity.

The media investment group is set to handle an account that serves more than 122 million customers in over 70 countries and is operating under a global ‘One Brand Strategy’.

Dr. Christian Deuringer, head of global brand management and marketing at Allianz SE, said, “With the new partnership, we are able to deploy our one-brand strategy perfectly and connect with our customers in an even more relevant way across the entire customer journey. The new set-up combines the strengths of globally managed strategies with tailored roll-outs in local markets. We also expect significant synergies through more standardised processes and performance measurement.”

Adam Gerhart, global CEO at Mindshare, also said, “Millions of people around the world trust Allianz to safeguard their futures for good reason. We’re excited to have the opportunity to help such a respected brand and responsible company harness the power of media to unlock new levels of growth, engagement, and marketing performance.”

Singapore — WPP and The&Partnership’s joint venture, global media network m/SIX, has announced a significant refresh to its brand identity with a change of name to mSix&Partners. The brand refresh also includes a new ownership structure: ‘Best of both Worlds’, as well as a new agency positioning: ‘Further, Faster’.

Following their strengthening of global leadership structure earlier in the year and significant growth during the pandemic, the agency’s new name of mSix&Partners is designed to better reflect the unique ‘Best of Both Worlds’ ownership structure that has galvanized its rapid expansion and strengthened its partnership with its people, clients and other agencies within the WPP network.

The agency has also demonstrated significant growth over the last two years, increasing total billings by 31 per cent, due to new client wins including PUMA in the Asia Pacific region and many more in other markets.

Jack Swayne, managing partner and global CEO of mSix&Partners, said that as a business, they are doubling down on partnership. Swayne added that partnership has allowed them, their clients, and their people to adapt to change in the past and will be even more important as they lean into a continual change in the future.

“Our name must reflect who we are and who we want to be, an agency that is at the forefront of data, tech and media and knows how to connect that to brand experience, comms and unique ways of working; mSix&Partners does that perfectly,” Swayne said.

Dan Whitmarsh, strategy partner and global CSO of mSix&Partners, commented on the new agency positioning, saying, “Further, Faster is the primary benefit our clients feel from working with our unique partnership. Whether the goal is a transformation of their agency model or understanding of how to drive full-funnel effectiveness, we take our clients further in achieving this, faster than anyone else.”

This new positioning brings together all of mSix&Partner’s capabilities across media and commerce, measurement and technology with their well-proven expertise in developing bespoke, integrated multi-discipline teams, often embedded alongside their clients’ marketing operations.

Swayne further commented on the agency’s new brand identity, sharing “mSix is a unique agency: no-one else can combine the agility and entrepreneurial spirit of an independent with the scale of investment in media, tech and talent that only WPP can bring. Our exciting new identity and positioning will be applied across the entire mSix&Partners global network of 49 offices across 41 countries.”