Singapore – The Singapore Tourism Board (STB) and travel platform Traveloka have signed a new one-year Memorandum of Cooperation (MOC), renewing their longstanding partnership to elevate visitor experiences across Southeast Asia.
The MOC reflects both parties’ commitment to innovation and regional travel recovery, moving beyond the confines of marketing campaigns and placing focus on data sharing, new product introductions, and enhancement of visitors’ travel experiences across multiple SEA markets.
In this new partnership, STB and Traveloka will work on targeting consumers through insights and data sharing. Both parties will exchange insights to develop more targeted promotional campaigns and tailored travel experiences that can drive impactful outcomes.
Additionally, both parties will also explore the introduction of new Singapore products and experiences on Traveloka’s platform.
STB’s MOC with Traveloka further underscores its commitment to promoting its ‘Made in Singapore’ campaign that highlights the unique and unexpected experiences one can only encounter in the country.
Through the partnership, STB will introduce new avenues for personalised and tailored experiences that elevate travel experiences and showcase Singapore’s diverse offering to a wider audience.
The MOC signing marks a joint commitment between STB and Traveloka to invest in marketing initiatives that focus on Indonesia and expand to Thailand, Malaysia, and Vietnam. Among these marketing initiatives are hosting influencer familiarisation trips and developing video assets for digital and social media production.
The signing ceremony was officiated by Melissa Ow, STB’s chief executive, and Caesar Indra, president of Traveloka.
Speaking on the partnership, Indra said, “Singapore holds a prominent position as one of the top outbound destinations, as we saw a notable rise in search and transaction for all products from Thailand, Indonesia, Malaysia, Vietnam, and the Philippines of nearly 80% during 2023 compared to the previous year.”
“We are excited to continue our partnership with STB to bring greater value to our customers. We are committed to providing more benefits and fulfilling consumers’ holiday aspirations, including their Singapore vacation plans, and this collaboration marks an exciting chapter in enriching experiences for our customers,” he added.
Terrence Voon, executive director of Southeast Asia at STB, also said, “Traveloka has been an important and valued partner since our first collaboration in 2019. As travel continues to recover in the region, our partnership will help to unlock the rich tourism potential of Southeast Asia, help us understand our customers better, and strengthen Singapore’s position as a leading destination for regional travellers.”
Prior to this partnership renewal, STB previously partnered with Traveloka and Trans Digital Media in 2022 for its ‘SingapoReimagine’ recovery campaign that welcomes Indonesian travellers to Singapore after the pandemic.