Singapore – Mobile data analytics provider data.ai has announced the launch of Total App Revenue (TAR), a mobile performance metric that provides brands and publishers visibility into all mobile revenue streams.
Powered by data.ai’s proprietary artificial intelligence, TAR introduces the first mobile performance metric that combines advertising revenue, first-to-market products, and in-app purchase, providing a competitive advantage for in-app advertising, cohort purchases, and ad network performance.
With the solution, customers can now also break down revenue streams and anticipate market expansion opportunities based on shifts in consumer behaviour.
“Total App Revenue provides a clear picture of data we’ve been missing in our business development and model creation. With data.ai, we finally have a way to understand our full revenue streams and benchmark against competitors,” said Carlos Salvado, senior market analyst at Rovio Entertainment.
Theodore Krantz, chief executive officer of data.ai also said, “Total App Revenue is the ultimate mobile performance metric. The mobile app economy is worth half a trillion dollars and making sense of a competitor’s monetization strategy is key to improving their app position in the market.”
This follows data.ai’s launch of two offerings on measuring data on a mobile application’s ranking, as well as data intelligence, including performance against similar apps last year.