Bengaluru, India – Local-based mobile marketing startup Whistle has announced the launch of its PIN code feature in its platform to target hyper-localized marketing strategies for locals.
The feature, which utilizes the country’s Postal Index Number (PIN), allows marketers to specifically target local audiences that may be interested in a marketing campaign using data sets catered to the endpoint PIN code.
This allows marketers to directly promote their campaign to consumers in the form of promotions like deals, discounts & Diwali bumper offers, introducing new goods & products, offering home delivery service, special opening hours during festivals & occasions, and many others.
“With most businesses being severely impacted by the pandemic across the country, small size firms, entrepreneurs and shop keepers are particularly struggling to stay afloat. Our aim is to empower these enterprises digitally through MarTech; help them overcome such obstacles and grow their businesses by making marketing technology tools available at an affordable cost,” Satya Kiran, CEO of Whistle said.
Launched in 2019, the company has since then ventured into providing martech solutions for its clients.
New Delhi, India – India-based data science-driven mobiletech MoMAGIC has entered a strategic partnership with Taiwan-based original design manufacturer (ODM) Qisda Group as it looks to unveil new feature for its AI SaaS platform, TrueInsight.
Via the platform, MoMAGIC will be offering consumer digital footprint and online monitoring of public opinions for the retail industry.
As a part of the partnership, TrueInsight will be able to provide advanced algorithms of ‘Intelligent POI (Point of Interest) Mapping & Intelligent Online Listening’, for the retail store chain.
This is said to enable critical capability to see through dynamic consumer footprint traffic and retail competition analysis, allowing businesses to process non-sensitive and anonymous consumer movement data.
Founder and CEO of MoMAGIC Technologies, Arun Gupta believes that the collaboration will help the company’s AI solutions to expand to other verticals.
“The strategic partnership with Qisda Group in Taiwan is a window to expand our AI Solution offerings into retail and other industry verticals,” Gupta said.
“With our advanced data science capability, we also hope to expand our AI solution application out of India. Looking forward to accelerating our offerings in AI business, to other Asian countries in 2021,” added Gupta.
Michael Lee, General Manager of Qisda’s Business Solutions Group agrees, and thinks that a viable expansion is on its way.
“We are looking forward to the strategic partnership with MoMAGIC, for AI SaaS solution applied in the retail sector and other similar industry. The cooperation can be extended from Taiwan, even to India and other Asian countries in the future,” said Lee.
Singapore — AppsFlyer has released its first retargeting report; The State of App Retargeting 2020 Edition. The report showed that Asia Pacific’s marketers have utilized retargeting most effectively, with the region having the highest rate of retargeting conversions across all verticals, compared with all other regions.
Commenting on the report, Beverly Chen, Marketing Director, APAC, AppsFlyer, said, “As app stores become increasingly crowded and app marketers find it more difficult to gain the attention of users and drive conversions, retargeting has proven to be a reliable engagement tactic, surpassing even user-acquisition in growth. APAC is leading the way to this adoption with a 36.4% average share in the global pie of retargeting conversions, followed closely by the Middle East & Africa’s 35.3% and North America trailing last with 29.5%.”
Without a doubt, retargeting has proven to be an effective tool for marketers that enjoy the benefits of further driving retention, while taking advantage of the opportunity for sustained growth.
Beverly Chen, Marketing Director, APAC, AppsFlyer
In Asia Pacific, over 1.6 billion retargeting conversions were analyzed alongside 2.5 billion non-organic app installs across 22,000 apps from 2018 to 2020.
Lifestyle verticals utilizing retargeting
The report highlighted that shopping is not only the vertical with the highest share of retargeting, it has also rapidly grown by 27% in Asia Pacific, followed by hardcore gaming (strategy and role-playing games), which has grown by 32%. Asia Pacific’s mobile market is very focused on shopping, and a large investment in that vertical is undertaken because of it being a less expensive option of owned media.
In Indonesia itself, Shopping vertical grew from 39.8% in 2018 to 66.1% in 2020. The reason for this is retargeting is a natural fit for this vertical; direct response campaigns encourage action, which drives purchases of products users expressed interest in. Vietnam also saw a large growth in the shopping vertical, from 61.4% in 2018 to 73.9% in 2020.
In Indonesia, Entertainment apps showed the largest growth amongst other retargeting led the way with a nearly 40% increase in retargeting adoption between 2019 (25.6%) and 2020 (35.5%). Adoption of retargeting in APAC among non-gaming apps is widespread. The rate in Shopping and Food & Drink is so high that there is not much room for additional growth. In Asia Pacific, entertainment apps grew from 24% in 2018 to 30% in 2020. However, Thailand’s retargeting adoption rate in Entertainment outranks that in Indonesia, however, with an increase in the same period of time of 140% from 21.6% in 2019 to 51.7% in 2020.
The Coronavirus Effect
In order to account for the impact of the coronavirus (COVID-19) pandemic, the State of App Retargeting: 2020 report looked at two different time frames: a year-over-year comparison of January and February 2018-2020 prior to the outbreak and lockdown, and pre-COVID-19 data from the end of February through April 2020. As lockdowns took place in many countries, marketers in the Finance and Gaming verticals used it as an opportunity for growth.
Finance apps showed to grow by 30% year on year, reflecting the increasing popularity of this vertical in Asia Pacific by both entrepreneurs and developers. In Indonesia itself, retargeting conversions increased 400% in two weeks (from the week of February 24th 2020 to the week of March 3rd 2020) and then plunged in the following weeks.
In Indonesia, the finance vertical is known for the diversity of solutions and high adoption rate by users. Marketers turned to owned media to ramp up their marketing with paid media to increase their emphasis on retargeting through owned channels like email, push notifications and SMS.
With more people spending time at home, the high volume of activity in the mobile gaming industry was reflected. Marketers in the gaming industry also preferred using owned channels, with the report highlighting an increase from 8.9% retargeting conversion in the end of February to 14% in Week 9, a 67% increase. This is a significant increase from paid media figures of 2%-4% during the same period.
The State of App Retargeting: 2020 Report is available here.
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