Tag: mobile

Philippines – Finance and food delivery app installs have surged in the Philippines, according to according to Sensor Tower’s report.

SensorTower’s report shows a 30% year-on-year increase in Filipinos’ installation of credit and lending apps, with finance app downloads reaching nearly 200 million in 2024.

This increase complements the 27% rise in finance app installs in the Asia-Pacific. To boost engagement, brands leverage personalisation for regional targeting using deep linking and web-to-app tracking.

Meanwhile, the Philippines leads Southeast Asia in food delivery app installs with a 23% share of the market. The Philippines also ranks second in the region in terms of average daily time spent on food delivery apps.

However, retention rates for both finance and shopping apps remain below 10%, signalling a need for better post-install engagement strategies. This can be done through audience segmentation and re-engagement tools for campaigns. Omnichannel attribution and fraud prevention will also enable brands to accurately track performance while protecting their budgets.

April Tayson, Adjust regional vice president for INSEAU, commented, “In the Philippines’ fast-growing app market, brands must now shift their focus from growth alone to sustained performance. By leveraging data-driven insights, marketers can optimise the user experience, turning installs into loyal, long-term customers. This is how brands in the Philippines, and the rest of Southeast Asia, can win the long game.”

“We’re entering a phase where install growth is just the beginning. Being the most downloaded app is not enough – it’s about being the most retained, most used and most valued. At Adjust, we help brands measure and understand user behaviour, optimise retention strategies and make data-driven decisions that fuel long-term engagement and growth,” Tayson added.

Philippines – In markets distinct for high-mobile penetration, marketers must adapt their strategies to connect with consumers. From in-app to social media engagement, there are intricacies in mobile marketing that call for exploration, especially for marketers seeking success in the region.

The marketing community in the Philippines, a mobile-first economy, is getting the opportunity to boost its strategies with the arrival of AppsFlyer’s first-ever Mobile Attribution & Marketing Analytics (MAMA) event in Manila. As a premier industry gathering, AppsFlyer’s flagship event is bringing together industry leaders and brands to deliver actionable insights and showcase the latest innovations. 

With a carefully curated vendor presence, MAMA provides brands with the exposure and platform they need to forge meaningful connections within the mobile marketing sphere.

The Manila edition of MAMA, set to be held on April 25, 2025, at BGC Arts Center, is offering marketers the latest insights into mobile marketing. More specifically, it will explore how data-driven growth is shaping the current mobile industry.

The event’s lineup of speakers includes:

  • Delbert Ty, chief marketing officer at Coffee Meets Bagel
  • Ronen Mense, president and  managing director for APAC at AppsFlyer
  • Jane Hou, head of product for APAC at AppsFlyer
  • Nico Marco, marketing director for SEAPAC at AppsFlyer
  • Varun Budhiraja, data collaboration platform evangelist at AppsFlyer; and
  • Lyn Nichapoke, business growth manager for SEA at AppsFlyer
  • and more to be announced!

MAMA Manila is tailored for mobile app professionals in marketing, growth, analytics, business intelligence, and customer engagement. Beyond gaining top-notch insights, the event also offers the opportunity for marketers to network and connect with fellow professionals in the mobile ecosystem.

MARKETECH APAC is a proud media partner of AppsFlyer for MAMA Manila.

To learn more about boosting mobile marketing strategies, head over to the official event page to secure a spot.