Australia – Amperity, an AI-powered Lakehouse customer data platform (CDP), and Microsoft Azure collaborate to help businesses change customer interactions via data-driven insights and personalisation. 

Retailers may use first-party data to develop loyalty, reduce turnover, and maximise lifetime value, while also shaping future omnichannel experiences and fostering pre- and post-purchase interaction and brand advocacy.

The innovative cooperation recently received recognition at the Microsoft Retail & Consumer Goods 2024 Microsoft Partner of the Year Award, where Amperity was named a finalist. The organisation was named to a global list of notable Microsoft partners for its achievements in designing and executing customer solutions using Microsoft technology.

The Microsoft Partner of the Year Awards honour Microsoft partners who, during the course of the previous year, have excelled in the creation and delivery of Microsoft Cloud apps, services, hardware, and artificial intelligence advancements. These are multi-category awards, and the winners are chosen from more than 4,700 nominations that come from more than 100 different countries.

Speaking about the partnership, Curt Lockton, SVP of strategic partnerships at Amperity, said, “The synergy between Amperity and Microsoft is pushing the boundaries of AI-driven customer experiences, and empowering brands to harness the full potential of their data to understand their customers, deliver personalised experiences and drive revenue. We are incredibly honoured and grateful to be named a finalist for the Retail & Consumer Goods Partner of the Year by Microsoft. This award is a reflection of the transformative impact our partnership has had on our mutual customers.” 

Meanwhile, Nicole Dezen, chief partner officer and corporate vice president at Microsoft, said, “Congratulations to the winners and finalists of the 2024 Microsoft Partner of the Year Awards! The momentum generated by numerous AI & Copilot announcements this year fueled innovation from our partners, enabling groundbreaking services and solutions to customers. I am inspired by the capability and creativity in our partner ecosystem and this year’s winners beautifully demonstrate the best of what’s possible with AI and the Microsoft Cloud.” 

Jakarta, Indonesia – Tech giant Microsoft and Indonesian e-commerce platform Bukalapak have announced a new strategic partnership to reshape the e-commerce scene in the country.

Within the parameters of the partnership, Microsoft will invest for Bukalapak, while the local e-commerce platform will make sure it will use Microsoft Azure as its preferred cloud platform. Furthermore, the recently-forged partnership would also mean solving the digital gap in the country and training Bukalapak merchants and employees for much-needed digital skills in the e-commerce scene.

The partnership agreement, attended by Haris-Izmee, President Director of Microsoft Indonesia (center) and Rachmat Kaimuddin, CEO of Bukalapak (right). The agreeement is witnessed virtually also by Jean-Philippe Courtois, Executive Vice President and President, Microsoft Global Sales, Marketing and Operations (background left). (Photo Courtesy of Microsoft News)

“This partnership signals a deep collaboration with Microsoft on an array of technology projects that will transform the technology-driven commerce solutions and operations solution and operations in Indonesia,” said Rachmat Kaimuddin, CEO of Bukalapak

Haris Izmee, President Director of Microsoft Indonesia also commented, “Through this partnership, merchants and consumers will have more efficient and reliable buying and selling experiences, which in turn, creates business resilience and helps accelerate growth in the Indonesian digital economy.”

The recent partnership is in line with Bukalapak’s mission of broadening Indonesia’s awareness of the digital world by providing services such as financial services, payment options, and credit services.