Kuala Lumpur, Malaysia – Automotive company SAIC Motor Malaysia Sdn Bhd has officially debuted the MG vehicle brand, showcasing its latest electric offerings, the MG4 EV and MG ZS EV.

To amplify MG’s market debut, SAIC Motor Malaysia orchestrated a launch blitz with Kingdom Digital across multiple platforms, showcasing the vehicles’ tech prowess and design language, aiming to give excitement in a style that’s youthful, daring, and addictive.

This launch is part of SAIC Motor’s goal of crafting trust with Malaysian drivers by weaving stories of heritage, uncompromising quality, and a bold, youthful spirit. Furthermore, the brand will be introducing more MG models, interactive joyrides, and a showcase at the KL International Motorshow later in 2024.

Talking about the campaign, Phang Rick Kee, head of marketing at SAIC Motor Malaysia Sdn Bhd, said, “Being part of MG’s rebirth is an absolute honor. Together with our partners, we’re injecting Malaysia’s roads with adrenaline-packed driving adventures.”

Meanwhile, Ryan Ong, chief executive officer of Kingdom Digital, commented, “We’re excited to be a part of SAIC Motor’s entrance into Malaysia. Armed with our marketing wizardry, we’re set to catapult MG to the forefront of the automotive arena.”