Tag: me&u

Singapore – Global hospitality and tap, order, pay technology firm, me&u, unveils an expansion to their hospitality ecosystem with ‘me&u engage’ – a tool set to transform venue marketing by providing deeper customer insights and unlocking new revenue streams.

Developed with global SaaS provider Eagle Eye, me&u engage is an omnichannel loyalty, promotions and subscription platform set to influence customer behaviour along the path to purchase, helping drive incremental spend from both new and existing customers.

With me&u engage, venues can streamline customer lifecycle management, with a unified view of the customer journey, impact on revenue and return on marketing investment. Engage is also now a  part of me&u’s new suite of Influence tools, which help venues connect with their customers across the customer lifecycle journey.

Using Engage, venues can now target customer groups on and off premise via the channel of their choice, whether that be social, eDM, SMS, poster or digital. The tool helps with the claim and redemption flow, with full attribution analysis to understand the path to purchase, channel performance, campaign impact and ensure continuous optimisation.

With me&u engage, venues can increase footfall and customer spend by engaging customers on and off premise with personalised deals, offers and loyalty promotions, engage customers with personalised campaigns at scale, provide channel performance, ROI and attribution insights, and increase marketing opt-ins and drive customer loyalty using data to incentivise customer segments.

Another notable feature via me&u engage is ‘Targeted Promotions’, enabling venues to efficiently manage large-scale promotions, like those aimed at encouraging an additional order or another visit. Soon to be introduced is Stamp Cards, a digital loyalty card to foster repeated visits and reward customer loyalty. More functionalities will be added as time progresses.

Katrina Barry, CEO of me&u, said, “Partnering with Eagle Eye has enabled us to deliver a market-leading product with the same fantastic software that underpins the loyalty programs of the world’s leading retailers, including Woolworths Group in Australia, and biggest hospitality operators in the UK, including Greene King, Mitchells & Butlers and Pret A Manger. Engage delivers clear benefits for both sides – the customer and the venue.”

“We’re excited to continue to grow and answer the demands of our partner venues to expand our suite of offerings at me&u, so we can achieve our mission of creating a better future for hospitality, both for business owners and venues, as well as customers alike,” she added. 

Meanwhile, Jonathan Reeve, VP APAC at Eagle Eye, commented, “We believe me&u engage will be a milestone in the evolution of customer engagement in the hospitality sector. We are excited about the practical impact this partnership will have, not only in benefiting partner venues but also in advancing the standards of customer engagement in the industry. Together with me&u, we are thrilled to be shaping the future of hospitality in such a dynamic manner.”

Australia – Global public relations agency Red Havas has been appointed by Australia’s mobile ordering and payment platform, me&u, to handle its global communications program including consumer, trade, and brand building.

The remit will see Red Havas managing the platform’s PR services and media relations across B2B and B2C in Australia, the UK, and the USA. Red Havas will be driving brand fame, asserting me&u as the global leader of at-table ordering innovation, and showcasing the brand’s ongoing commitment as an ally to the hospitality industry.

Katrina Barry, me&u’s CEO, noted that Red Havas is an impressive team, an agency with a global footprint and experience in both the corporate and consumer comms space.

“Their first response hit the mark and there were real synergies with their strategic and creative thinking and me&u’s vision – so much so that we awarded them the business and moved straight into execution. We look forward to working with Red Havas to shake up the hospitality industry in a meaningful way,” said Barry.

Meanwhile, Alex Bryant, Red Havas’ executive director, shared that me&u is a game-changer for the hospitality industry, born out of a need to bring much-needed disruption to the sector.

“The brand is building a better future for hospitality to inspire extraordinary memories and we are excited to tell that story in a meaningful way, cementing me&u as the category leader and hospitality innovator,” said Bryant.

In April 2022, Red Havas has expanded its presence in the strategic corporate communications space following the launch of a dedicated corporate affairs practice. With this, the company has named the 20-year industry veteran Matt Thomas as the new executive director of corporate affairs.