Australia – Global public relations agency Red Havas has been appointed by Australia’s mobile ordering and payment platform, me&u, to handle its global communications program including consumer, trade, and brand building.
The remit will see Red Havas managing the platform’s PR services and media relations across B2B and B2C in Australia, the UK, and the USA. Red Havas will be driving brand fame, asserting me&u as the global leader of at-table ordering innovation, and showcasing the brand’s ongoing commitment as an ally to the hospitality industry.
Katrina Barry, me&u’s CEO, noted that Red Havas is an impressive team, an agency with a global footprint and experience in both the corporate and consumer comms space.
“Their first response hit the mark and there were real synergies with their strategic and creative thinking and me&u’s vision – so much so that we awarded them the business and moved straight into execution. We look forward to working with Red Havas to shake up the hospitality industry in a meaningful way,” said Barry.
Meanwhile, Alex Bryant, Red Havas’ executive director, shared that me&u is a game-changer for the hospitality industry, born out of a need to bring much-needed disruption to the sector.
“The brand is building a better future for hospitality to inspire extraordinary memories and we are excited to tell that story in a meaningful way, cementing me&u as the category leader and hospitality innovator,” said Bryant.
In April 2022, Red Havas has expanded its presence in the strategic corporate communications space following the launch of a dedicated corporate affairs practice. With this, the company has named the 20-year industry veteran Matt Thomas as the new executive director of corporate affairs.