Australia – Intelligent integration and enterprise automation SnapLogic in Asia-Pacific has announced a partnership with online Australian business and philanthropic platform meetmagic, a partnership six months in the making.

Through its investment in this partnership, SnapLogic is helping to create ‘magical moments’ for the children who need it most. Its impact, so far, has been felt across four distinct meetmagic charitable organisation partnerships.

Some of its impact to charities include Camp Quality, where SnapLogic enabled the delivery of laughter and essential distraction via a one-to-one, tailored puppet digital playdate; Cure Kids (New Zealand) where SnapLogic meetings supported essential research into childhood diseases; Miracle Babies Foundation where 10 families navigating their NICU journey have been helped thanks to SnapLogic’s contribution; and Starlight Children’s Foundation Australia where SnapLogic meetings turned into 126 smiles delivered via a Starlight Express Room experience to seriously ill children in hospital.

Carl Gough, founder at meetmagic, said, “As far as partnerships go, this one has been a breath of fresh air. We are excited to have SnapLogic as a meetmagic pioneer member, representing an alignment of values in action.”

He added, “The SnapLogic Intelligent Integration Platform is fundamental when accelerating digital transformation. Now, not only are they solving difficult integration challenges, but they have also committed to making an impact in the world through our connections. Their support means the world to me and the team.”

Meanwhile, SnapLogic’s new team member Uma Dubey, APAC head of channel/alliance, played an integral role in getting the partnership sealed. For Dubey, it was important to connect with the community and make a difference while growing SnapLogic’s presence in the APAC region. To that, meetmagic presented as the perfect opportunity.

“With SnapLogic’s strategic decision to expand in APAC with ANZ as a base, it was crucial to build a partner strategy to help us meet our growth aspirations. We were looking at the right mix of partners to be able to do that. When we first came across Carl and the meetmagic team and their offering, the whole idea was very appealing from not only an efficacy perspective but also the philanthropic nature of it. At SnapLogic, we are suckers for good human values, and we were sold right away. We started working with Carl and Rebecca to make it official,” Dubey explained.

Dubey added, “Typically, a tech company leans towards its tech and SI partnerships, but this is going to be arguably one of our most important partnerships for the quality it promises to deliver. Considering our tenure in the ANZ market, the potential it offers us is hard to replicate across any other platform.”