Singapore – SGInnovate has appointed MINISTRY as its media performance agency. Said mandate is slated for 15 months, and commenced starting this January.
Through the mandate, MINISTRY will develop and execute a comprehensive media strategy aligned with SGInnovate’s mission of nurturing Deep Tech startups and talent.
Central to the agency’s role will be the implementation of targeted media campaigns and analysing campaign performance, aimed at boosting brand visibility and enhancing lead generation.
Ken Ling, deputy director of community and marketing at SGInnovate, said, “MINISTRY’s robust data-driven approach and media strategy stood out during the selection process. This expertise is crucial as SGInnovate continues expanding its range of programmes and initiatives to catalyse talent growth at all levels, across the Deep Tech ecosystem.”
Meanwhile, Kelvin Koo, managing partner at MINISTRY, commented, “We are thrilled to collaborate with SGInnovate in its mission to reach, engage and nurture the Deep Tech ecosystem and community in Singapore. We are confident our approach in combining compelling creative storytelling with a targeted media strategy will allow us to fulfil SGInnovate’s objectives and KPIs.”