Technology Featured Southeast Asia

Conversational AI Haptik ties up with tech firm MDI NOVARE for CX offering

Manila, Philippines – Conversational AI platform Haptik has partnered with MDI NOVARE, the Philippine-based information, and communications technology solutions provider, aimed at facilitating the widespread use and value of AI chatbots for businesses in the Philippines.

The partnership will benefit Haptik by having a strong local partner to improve and solve customer experience (CX) challenges in the Philippines market. Through this, Haptik and MDI NOVARE will jointly transform customer experience across sales, customer support, and co-marketing, as well as sales enablement, and training with AI-powered virtual assistants.

With MDI NOVARE’s vast regional presence and industry experience in the Philippines, the partnership will also strive to help businesses automate customer support, boost lead generation, generate revenue, and at the same time deliver uninterrupted and delightful CX across every channel using Haptik’s cutting-edge AI/ML NLP technology.

Anila Rao, Haptik’s vice president and business head for APAC, shared that with the launch of their conversational partner program a few quarters back, their focus in APAC countries has been mainly to look for strategic partners who can add value and help elevate customer experiences for their clients through Haptik’s AI chatbots and enterprise CX platform.

“Thanks to MDI NOVARE’s presence, scale, and strong reputation of over 30 years in the Philippines region, it did not take us long to decide, collaborate and jolt this strategic agreement together. With Haptik’s industry-leading virtual assistants and chatbots built using the best NLP architecture, we feel it’s a great win not only for MDI NOVARE and Haptik but also for businesses in the Philippines,” said Rao.

Meanwhile, Allan So, MDI NOVARE’s chief commercial officer, commented, “We are happy to team up with Haptik to bring AI solutions to more businesses in the Philippines. Growing our footprint in AI with best-in-class partners like Haptik is part of our mission to be the National Champion in Technology as we bring the power of AI chatbots to deliver next-level Customer Experience.”