Tag: M&C Saatchi Group

Australia – Investment services provider Sharesies in Australia has appointed Bohemia, the dynamic full-service media arm of M&C Saatchi Group, to be its new media partner.

Sharesies is an investment business that helps create financial empowerment for all. The platform has over 550,000 investors across Australia and New Zealand, and makes it possible to buy shares and portions of shares from 1 cent.

Brendan Doggett, Sharesies’ country manager for Australia, stated that their focus is to make investing more accessible than ever, as there are record numbers of Aussies entering the investing space, and it’s imperative that the industry rises to the occasion to help welcome these new investors in. 

He further shared that at Sharesies, they are focused on doing this with no minimum investment, and heaps of resources and support to help their investors learn as they go. 

“The Sharesies platform is one of New Zealand’s most beloved brands, and we are looking to create the same experience here in Australia. The Australian market in 2022 is a very different landscape but what we do know is that only 8% of Australians rate themselves as ‘very’ knowledgeable about the share market and almost half of Aussies (48%) say they don’t have enough money to invest. We look forward to working with Bohemia to help champion and grow the Sharesies brand locally,” said Doggett.

Meanwhile, Sev Griffiths, Bohemia Group’s general manager, said, “There is a great opportunity to tap into the tech-savvy consumer and market here in Australia and work in partnership with Sharesies to realise their purpose of creating financial empowerment for everyone, giving someone who has $5 the same investment opportunity as someone with $5M.”

Sydney, Australia – Bohemia Group, the dynamic full-service media arm of M&C Saatchi Group AUNZ that personalizes its offering to the individual needs of the clients, has just announced the appointment of Jimmy Dau, former head of investment at marketing agency Carat Australia, to assume the role of national partnerships director.

Dau is a results-driven media specialist. He brings with him 17 years of media investment experience to the role, having worked across a diverse range of categories including government, FMCG, entertainment, telco, alcohol, and finance, as well as QSR, and retail.

Aside from his previous role in Carat, Dau has also worked for various media companies. He was previously the partnerships director at UM Australia, and the associate director at Mindshare Sydney.

In his new role, Dau will be developing new and growing existing creative and investment based on relationships with media and platform partners to fuel connections planning, trading, and client outcomes. He will also be working closer with Bohemia Group’s client leads and client to provide thought leadership around media investment, quality and also to promote a performance mindset across all media channels.

“As a creative lead agency, I can see plenty of collaborative opportunities with our media and platform partners to drive further results for our clients,” said Dau, regarding his appointment.

Interestingly, Dau is no stranger to Bohemia having previously worked with CEO Brett Dawson and Bohemia back in 2015, and also having worked with Bohemia Group’s general manager, Sev Griffiths, at UM.

Griffiths shared that having worked closely with Dau in the past, they are thrilled he has rejoined Bohemia. 

“Jimmy brings not only his experience but most importantly a partnership mindset with a holistic and dynamic approach to driving the best outcomes for our clients,” said Griffiths.

In July this year, independent agency network M&C Saatchi AUNZ has also announced the launch of its new marketing science practice called ‘Precision’, which aims to help clients accelerate the union of creativity and quantification in marketing campaigns.

Sydney, Australia – Independent agency network M&C Saatchi AUNZ has launched a new marketing science practice called ‘Precision’. Through the new practice, the group will be helping clients accelerate the union of creativity and quantification in marketing campaigns.

In order to excellently deliver through ‘Precision’, the network will be rolling out a group-wide data layer, providing every group agency with on-demand access to a broad syndicate of data and research to help inform and inspire thinking.

In line with the new practice, M&C Saatchi will further see the enhancement of the data proficiency of the internal team through a group-wide learning and development program, designed to increase data fluency and give the agency’s employees valuable and future-facing data skills.

The practice will be under the leadership of James Collier, the agency’s newly appointed chief data officer. He shared that ‘Precision’ has been built on a belief that marketing is seeing a new evolution and with it, the expectations placed on the marketing function.

“Precision will help M&C Saatchi Group clients better predict, model, and measure the impact of creativity on the customer and the brand’s bottom line. We believe ‘science’ is a creative pursuit. What I mean by that is science is an attempt to see the world in a new way and communicate that truth,” said Collier. 

Meanwhile, Justin Graham, the group CEO at M&C Saatchi Group AUNZ, commented that this is the next chapter in the rapid acceleration of data and technology capabilities across the agency. 

“Precision sits at the center of our business to drive data proficiency for everyone in the group. It is as much about education and access to tools as it is about helpful products for our clients. With his ability to drop the jargon and partner with our word-class creative capability, James is the right guy to lead us forward,” said Graham.