Tag: Maya

Singapore – Cross-border payments network TerraPay has announced its global partnership with online payments account Maya to empower seamless money transfer services for Filipinos across the globe.

In this partnership, the Maya app will leverage TerraPay’s extensive global network and secure adaptable payments technology to provide its users with a seamless money transfer experience from Korea, the USA, Singapore, and the Middle East.

Maya will now also have the ability to expand its thriving network of customers, promoting global financial interoperability and inclusivity while opening new channels for customers to access convenient and safe payment solutions across borders.

The partnership comes as both companies aim to enhance the customer experience while ensuring the utmost safety and security of transactions, offering faster transfer times, competitive exchange rates, and affordable borderless payment options.

With this newly forged collaboration, Filipinos outside of the Philippines can have more accessible, convenient, and secure international remittances.

Commenting on the collaboration, Ani Sane, co-founder and chief business officer at TerraPay, said, “This partnership aligns perfectly with TerraPay’s mission of driving financial inclusion and revolutionising global borderless payments. By teaming up with Maya, we can serve customers in the Philippines with innovative solutions, empowering them with fast and affordable cross-border payment options. We remain committed to making digital transactions more secure and faster for remitters and customers in the Philippines.”

Khurram Malik, chief operating officer at Maya, also said, “We are pleased to work with TerraPay to make international remittances more accessible and convenient for our customers. Cross-border payments are integral to the increasingly global Filipinos with family or virtual work opportunities overseas. By leveraging the seamlessness of the Maya app, we are making it easier for them to receive money, save, and spend smartly.”

Manila, Philippines – Maya, one of the top digital payment apps in the Philippines, has launched a new campaign called ‘My Money. My Bank. My Way’, simultaneously introducing its newest — and biggest ambassador yet since it rebranded in May 2022. 

The fintech tapped top local actress Liza Soberano and even appointed her to the unique position of chief advocacy officer. As chief advocacy officer, Soberano will champion shared advocacies for financial inclusion with Maya and lead key initiatives, starting with a joint activity for Save The Children, the world’s leading independent organisation for children. 

The new campaign of Maya is aimed at doubling down on the local wallet’s advantage in the digital banking scene. 

The campaign was conceptualised by Soberano herself and said move breaks the mould of traditional celebrity endorsements and changes the game for marketing financial services.

Speaking of her involvement, the actress said, “I’m excited for everyone to level up their banking experience with me through Maya because I love using their app. On top of that, working with Maya truly feels like a level up for me – it’s a joy to collaborate with them creatively, and I’m excited for the professional challenge of becoming their chief advocacy officer.”

Meanwhile, Pepe Torres, chief marketing officer at Maya, commented that their partnership with Liza hopes to communicate that it is about time for Filipinos to make bigger and bolder financial decisions with the help of game-changing innovations. He also added that they aim at spearheading the industry’s evolution on making digital banking a breakthrough experience for all.

Shailesh Baidwan, group president at Maya, said that their digital banking strategy has allowed them to be more advantageous than other local competitors.

“Filipinos trust banks and like the convenience of e-wallets. By providing an all-in-one digital banking app where people can save, spend, borrow, and invest seamlessly, we have simplified the whole financial services experience for consumers,” Baidwan said.

The new campaign comes months after Maya appointed IPG Mediabrands’ Initiative Philippines as its media agency of record.

Manila, Philippines – Maya, the newly rebranded and one of the leading financial superapps in the Philippines, has named IPG Mediabrands’ media agency Initiative as its media agency of record. The win followed a multi-agency pitch in October 2022. 

Initiative Philippines will be heading Maya’s integrated media mandate. This includes business analytics, audience understanding, media strategy, planning, offline, and full-funnel digital performance activation for the consumer and business segments of the total Maya portfolio.

“2022 was a tremendous year of brand and business growth as we relaunched from PayMaya to Maya, but the work has only just begun. With even greater ambitions in 2023, we must ensure that all our capabilities across the board are on the cutting edge,” said Pepe Torres, chief marketing officer of Maya.

He also added that Initiative proved to be the right media partner for Maya for being just as invested in its success as they are and being philosophically aligned with their “cultural velocity proposition.”

Paul Atienza, managing partner at Initiative Philippines also said, “Maya is a bold tech maverick that continues to stretch the limits and defy conventions in helping Filipinos make bolder financial choices. We could not be more thrilled to partner with them, driving Cultural Velocity to further protract growth for the Maya brand in years to come.”

Melody Laogan, managing partner at Initiative Philippines added, “This win is a testament to Initiative’s culturally driven and outcome-focused approach to integrated strategic planning. We share the same values with Maya, of being fearless, bold, and progressive. We are excited to raise the bar together.”

Initiative Philippines’ appointment is effective January 2023.

Last May, Paymaya rebranded as Maya with the aim to be known as an all-in-one finance platform for individuals and enterprises. 

Maya Bank’s parent firm Voyager Innovations has also previously boosted its total valuation to unicorn plus status.